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온라인 담배 마케팅 분석을 통한 담배규제정책의 향후 과제
양유선(Yu Seon Yang),차정림(Jung Lim Cha),공재형(Jae Hyung Kong),황지은(Ji Eun Hwang),최정미(Jung Mi Choi),이정은(Joung Eun Lee),오유미(Yu Mi Oh) 한국보건교육건강증진학회 2016 보건교육건강증진학회지 Vol.33 No.5
Objectives: Tobacco marketing encourages smoking initiation of non-smokers, especially adolescents, and it hinders quit intention of those who smoke or who attempt to quit smoking. Article 13 of the WHO Framework Convention on Tobacco Control(WHO FCTC) requests a comprehensive ban on tobacco advertising, promotion and sponsorship(TAPS). Ratified the Convention in 2005, Korea has partially implemented the provisions. However, online marketing regulations are still insufficient. Methods: Based on relevant national and international regulations, this research designed monitoring mechanism for online tobacco marketing and studied 1,404 websites to identify current situation of online sales and advertisement of tobacco in Korea. Results: This study found that online trade of tobacco products are overtly conducted, while tobacco advertising with flavoring and misleading descriptors are also prevalent. Also, online tobacco marketing facilitate adolescents’ access to tobacco product and that advertising and promotion activities lead to tobacco purchase without difficulties. Conclusions: Fundamental solution to prevent online tobacco advertisement and promotion is banning online sales of tobacco and conducting a regular monitoring for compliance. Korean government should consider establishing an official surveillance system for online tobacco advertisement, followed by a comprehensive ban on TAPS to fulfill its obligation as a Party to the FCTC.
한국의 건강도시 현황 및 평가: 제 4기 유럽 건강도시 평과결과를 중심으로
오유미 ( Yu Mi Oh ),김혜정 ( Hye Jung Kim ),양유선 ( Yu Seon Yang ) 대한보건협회 2011 대한보건연구 Vol.37 No.2
Objectives: The Healthy Cities Project was proliferated in the European region as the WHO-EURO adopted the concept in 1984, while it was accelerated in Korea with the pilot project in 2004. In line with needs for evaluating Korean Healthy Cities in terms of environmental improvement, this study compares progress level between Korea and European cities and explores development strategy which fits into Korean Healthy Cities. Methods: To examine progress of the Healthy Cities in Korea, a survey was conducted with 56 respondents, who are project managers at local level, for a month(3-4) in 2010. The questionnaire includes 6 key factors; partnership, city health profiles, city health development plans, active participation by community, healthy equity and health impact assessment, which are derived from the evaluation of phase Ⅳ of the European Healthy Cities Network. Results: City health profiles and city health development plans are considered as an essential factor in the European Healthy City Network, while some of the Korean Healthy Cities do not meet those requirements. In terms of healthy equity and health impact assessment, European Healthy Cities move on the practice stage, while Korean Healthy Cities are still in the awareness stage. Conclusion: There are still many challenges for the Healthy Cities in Korea compared to the Europe, especially central government should support local governments` commitment in many ways to achieve qualitative progress. In conclusion, developing growth strategy and activating participation by community are priorities for Korean Healthy Cities to step forward.
혼성 체육수업의 성차별 요인이 학생들의 잠재적 태도성향에 미치는 영향
오유성(Oh Yoo-Sung),양유선(Yang Yu-Seon),조홍식(Cho Hong-Sik),이상섭(Lee Sang-Sub),정병근(Jung Byoung-Keun) 한국체육과학회 2008 한국체육과학회지 Vol.17 No.1
The purpose of this study was to the effect of gender discrimination felt by students in cosex physical education classes on student subconscious attitudes. To this end, Cluster Random Sampling was used to set up the population with middle and high school students in Kyunggi-do. The survey tool was questionnaire and Collected data hereof were analyzed by one way ANOVA analysis and Multiple Regression Analysis with SPSS WIN Ver 11.0. The aforementioned method and procedure led this research to the conclusion as follows. Firstly, First, there were significant differences in sex discrimination according to individual student characteristics. Male students felt sex discrimination more than their female counterparts and the level of ability, students with lower ability felt more discrimination than those with higher ability. Second, there were significant differences in student subconscious attitudes according to individual student characteristics. Male students' subconscious attitudes were more affected, compared with that of female students and the level of ability, the subconscious attitudes of students with academic performances above average were more affected. Third, even gender discrimination factors were a significant influence upon students' subconscious attitude, partially uneffective student' subconscious attitude factors were interact others.
편의점 담배광고 및 진열 노출이 회상과 충동구매에 미치는 영향
황지은(Ji-eun Hwang),오유미(Yu-mi Oh),양유선(Yu-seon Yang),이정은(Joung-eun Lee),이선영(Seon-young Lee),조성일(Sung-il Cho) 한국보건교육건강증진학회 2018 보건교육건강증진학회지 Vol.35 No.1
Objectives: Cigarette advertisements and displays prevail, especially in the convenience stores. This study aimed to identify the level of exposure to the cigarette advertisements and displays in the convenience stores in Korea and its recall effect. Also, this study examined the impact of exposure to the advertisements on impulsive cigarette purchasing. Methods: An exit survey was conducted for 1,047 convenience store visitors. The participants were asked to respond to demographic characteristics, smoking behavior, average number of visits to the convenience stores per week, recall of cigarette advertisements and displays in convenience store immediately after the visit, and experience of impulsive purchase of cigarette in the past. Logistic regression analysis were conducted using SPSS 24.0 program. Results: The participants answered that they visit the convenience store on average 3.79 ± 1.43 per week. 23.9 percent of them succeeded in recalling the cigarette advertisements and displays. Especially, 20-29 year-olds (AOR: 3.2, 95% CI 1.7-6.1) and smokers (AOR: 3.3, 95% CI 1.8-6.2) were more likely to recall the cigarette advertisements and displays. In addition, 12.9 percent of the participants had experienced impulsive cigarettes purchase after viewing the cigarette advertisements and displays in the convenience store. Man (AOR: 2.1 95% CI 1.2-3.8) and smokers (AOR: 18.1, 95% CI 7.3-45.1) were more likely to make impulsive purchase. Conclusions: Repeated visits to convenience stores contribute to the level of exposure to cigarette product displays and its advertisements, which may affect the unconscious recollection of cigarette advertisements or displays and impulsive purchase of cigarette. Therefore, in order to denormalize the cigarettes and smoking throughout the society, not only cigarette advertising but also product displays should be prohibited in point of sales, including the convenience stores.