프로축구 구단의 기부활동 형태에 따른 구단인식의 차이 검증: 스포츠재능기부와 지원금기부의 잠재평균비교

신승아 ( Seung Ah Shin ),전찬수 ( Chan Soo Jun ),강문규 ( Moon Gyoo Kang ),신승호 ( Seung Ho Shin ),서재열 ( Jae Ryel Seo ) 한국스포츠산업경영학회 2016 한국스포츠산업경영학회지 Vol.21 No.2

이 연구는 프로스포츠구단의 기부활동이 이루어졌을 때, 그 형태에 따라 구단인식에 어떠한 차이를 보이는지 규명하고자 한다. 이를 통해 프로스포츠구단의 효과 창출을 위한 보다 효율적인 경영 및 마케팅 방안을 제시하고자 한다. 연구 대상은 2015년 9월~9월 한 달간 서울 및 수도권에 위치한 프로축구 구단의 경기를 관람하기 위하여 프로축구장을 찾은 관람객을 모집단으로 선정하여 총 500부를 설문조사하였으며, 분석에 부적합하다고 판단된 31부의 설문지를 제외한 469부를 최종분석에 사용하였다. 자료처리는 SPSS 21.0을 활용하여 빈도분석, 기술통계분석을 실시하였다. 또한 조사도구의 내적일관성을 알아보기 위해 Cronbach``s α계수를 산출하여 신뢰도분석(Reliability analysis)을 실시하였다. AMOS 18.0으로는 조사도구의 구인타당도 검증을 위하여 확인적 요인분석(Confirmatory Factor Analysis)을 실시하였으며, 집단 간 각 요인들과의 평균 차이를 검증하기 위해 형태동일성, 측정동일성, 절편동일성, 요인분산동일성의 성립을 순차적으로 검증한 후, 잠재평균비교(Latent mean comparison)를 실시하였다. 이러한 연구절차에 따른 결과는 다음과 같다. 첫째, 스포츠재능기부 활동과 지원금기부 활동에 따른 구단신뢰는 유의한 차이가 있는 것으로 나타났으며, 스포츠재능기부가 지원금기부 보다 평균값이 유의하게 높았다. 둘째. 스포츠재능기부 활동과 지원금기부 활동에 따라 구단이미지는 유의한 차이가 있는 것으로 나타났으며, 스포츠재능기부가 지원금기부 보다 평균값이 유의하게 높았다. 셋째, 스포츠재능기부 활동과 지원금기부 활동에 따른 구단평판은 유의한 차이가 있는 것으로 나타났으며, 스포츠재능기부가 지원금기부 보다 평균값이 유의하게 높았다. 넷째, 스포츠재능기부 활동과 지원금기부 활동에 따른 구단태도는 유의한 차이가 있는 것으로 나타났으며, 스포츠재능기부가 지원금기부 보다 평균값이 유의하게 높았다. 이러한 연구 결과에 비추어 볼 때 스포츠 소비자들은 구단의 선수들과 직접 접촉하고 구단의 특성을 반영한 재능기부에 대해 더 긍정적인 구단인식을 갖고 있음을 알 수 있다. 이러한 결과를 반영하여 구단에서 선수들과 특히 스타플레이어들을 적극 활용한 재능기부로 지역민들을 위해 봉사한다면, 지역민들의 신뢰, 구단과 지역민들의 연고의식 고취, 더불어 구단의 안정적인 관중 확보 등의 부가적인 효과창출을 기대할 수 있을 것이다. The purpose of this study was to examine the differences upon awareness by types of sports clubs` donation activities in order for Sports clubs to be provided efficient business and marketing strategies. For this study, 500 spectators from Professional football stadiums located in Seoul and the metropolitan area were chosen as the sample during September 2015 through convenience sampling method, and 469 questionnaires were used for the data analysis. Frequency and descriptive analysis were conducted by using SPSS WIN Ver 21.0, and Cronbach′s α was tested for Reliability analysis. CFA(Confirmatory Factor Analysis) was conducted by using AMOS 18.0. Furthermore, Latent mean comparison was conducted with the verification of configural invariance, measurement invariance, scalar invariance and factor variance invariance. The results of this study were as follows: Firstly, Clubs reliability shows a significant differences according to sports talent donation and subsidies, and the mean of sports talent donation is significantly higher than the mean of subsidy. Secondly, Clubs image shows a significant differences according to sports talent donation and subsidies, and the mean of sports talent donation is significantly higher than the mean of subsidy. Thirdly, Clubs reputation shows a significant differences according to sports talent donation and subsidies, and the mean of sports talent donation is significantly higher than the mean of subsidy. Fourthly, Clubs attitude shows a significant differences according to sports talent donation and subsidies, and the mean of sports talent donation is significantly higher than the mean of subsidy. It can be concluded from the results that sports consumers prefer to have interactions with players directly and have more positive awareness on talent donation which reflect clubs` characteristics. Therefore, Professional clubs need to provide talent donations through popular players in order to increase reliability, community relations and spectators in their local areas.

갓 정유의 조성 및 항진균작용에 관한 연구

강찬아,신승원,Kang, Chan-Ah,Shin, Seung-Won 한국생약학회 2001 생약학회지 Vol.32 No.2

The composition of essential oils in the leaves of three cultivars (Ban-Chung-Gat, Chung-Gat and Dolsan-Gat) of Brassica juncea L. were analyzed and their antifungal activity were investigated in this study. Allyl isothiocyanate, 2-phenyl ethyl isothiocyanate, 4-isothiocyanato-1-butene, 5-methyl isothiazole, benzene acetaldehyde, benzene propane nitrile and beta-ionone have been identified in all of the experimented oils. The main component of the oils from Ban-Chung-Gat and Chung-Gat was 2-phenyl ethyl isothiocyanate while allyl isothiocyanate was the representing compound in the oil of Dolsan-Gat. The antifungal activities of the oils were tested by micro broth dilution method and disc diffusion method. As the result the oils exhibited significant inhibiting activities against Aspergillus niger, A. flavus, Trichoderma viride, Candida albicans, C. utilis, C. tropicalis, Cryptococcus neoformans, Trichosporon mucoides, Trichophyton tonsurans and Geotrichum capitatum.

IPA기법을 활용한 주짓수 도장 선택속성에 대한 중요도와 만족도의 차이분석

박홍(Park, Hong),신승아(Shin, Seung-Ah),전찬수(Jun, Chan-Soo),신승호(Shin, Seung-Ho),손석정(Shon, Seok-Jeong) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.62

This study tried to compare and evaluate the importance and satisfaction of Jiu-Jitsu trainee’s when they choose the studio by using IPA and suggest the priority for customer-oriented marketing in terms of Jiu-Jitsu studio. The results of the analysis are as follows: First, as the results of factor analysis, 6 factors(instructor, program, facility, general impression, expense, accessibility) were extracted and the variables were proved to be proper and reliable. Second, the results of IPA analysis indicated that the variables of Quadrant Ⅰ were composed of contained diligent instruction, systematic instruction, maintaining good health, camaraderie among students, self-defense, stress relief, spiritual growth, etc. These variables showed high factor loading in the importance and satisfaction rather than other variables. Therefore, the studio manager should consider these variables to be maintained continually. Third, variables of Quadrant Ⅱ included expense, hygiene and comfort, ventilation, variety of program, discount system, etc. Jiu-Jitsu studio should particularly improve these factors.

완속여과 시스템에서 입자 제거와 손실수두(headloss)의 관계

신승식,홍진아,전항배 충북대학교 건설기술연구소 2003 建設技術論文集 Vol.22 No.1

The operational performance of slow sand filters can be considerably improved by the application of a layer of non-woven synthetic fabric to the top surface of the sand media. This improvement is manifested in terms of an increased filter run time and the avoidance of headloss development within the sand media. The relationship between particulate removal and headloss development were investigated with two pilot-scale slow sand filters(filter A and filter B(ACF)) of which diameter was 140 mm and packed with sand in the depth of 850 ㎜. One of the filters was amended by covering the surface of slow sand filters with a ACF(activated carbon fiber) of which specific surface area was more than 1000 ㎡/g and thickness was 3 ㎜. Effective size and uniform coefficient of the sand medium was 0.31 ㎜ and 2.0 respectively. Initial filtration rate was 0.167 m/hr and the raw water turbidity and pH were in the range of 1.5-2.0 NTU, and 7.0-7.7, respectively. The particle removal efficiency of small than 2 ㎛ showed 86, 78% and greater than 3 ㎛ showed 96, 95% in the slow sand filter A and B(ACF), respectively. NPOC removed within upper 50 ㎜ depth and Schmutzdecke in slow sand filter B(ACF). Therefore, amended slow sand filter with non-woven fabric could reduce filter ripening time.

韓·日 通信販賣 現況 및 通信販賣 擴大方案의 考察

신승국,박민아 용인대학교 산업경영연구소 1998 산업경영논총 Vol.4 No.-

In the past, Korean manufacturers have relied on retail outlets in order to distribute goods to consumers, however, a recent development is showing a diffusion toward other means of marketing. The most noticeable development in this new environment is the growth of direct marketing with the rise of borne-shopping on cable TV. marketers are searching for new sectors such as Cyber space arena using the Internet. The rise of women entering the work force, earning money, and therefore spending money has led marketers looking for way to satisfy relatively new consumer base. According to a related study of consumer prefercences between Korea and Japan, Japanese's consumers are not much better than Korean's but they are on a slightly higher level. Japanes consumers take advantage of good products at the right time, however, Korean's consumers either cannot recognize good products at the right time or cannot recognize them at all, which is adverse to the growth of the Korean economy. finally, this article is to suggert the enlargement devicers of direct marketing.