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템플스테이 체험관광에 있어서 사찰음식만족도를 중심으로 한 행동요인 분석
신경이(Kyung Yi Shin),전효원(Hyo Woon Jeon),나영아(Young Ah Rha) 한국조리학회 2014 한국조리학회지 Vol.20 No.1
This study aimed to provide a practical suggestion to temple stay tourism by identifying the value of Korean temple food among temple stay tourists. Interviewing method was adopted for the survey carried out from March to June, 2013. Out of 500 distributed survey sheets, 477 were responded, and among them, 5were excluded due to severe tendency of bias or inconsistency for analysis. For remaining 472 responses, SPSS 18.0 program and AMOS 18.0 version were applied for factor analysis and reliability verification. Then, covariance analysis was carried out to verify the hypothesis of the study. Summary of the results are as follows; 1. Temple stay tourism has a positive effect on experience motivation. 2. Temple stay experience has a positive effect on satisfaction level, intention to recommend and revisit. 3. Satisfaction with temple food experience has a meaningful positive effect on intention to recommend and revisit. Intention to recommend also has a positive effect on intention to revisit.