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송인국 공주교육대학교 초등연구원 1968 公州敎大論叢 Vol.5 No.-
Under the present international society, only the nation which has succeeded in moderni- zation through the establishment of a firm national integrity can survive. The modernization of a new born underdeueloped country denotes the process of nationali- zation, democratization and industrialization of a country. It is therefore, noted that moder- nization necessitates sound enhancement of nationalism as a prerequisite to it. The reason for that is the primary motive power in the process of modernization is a firm nationalism, and this, in turn, amounts to the theory that the establishment of a strong lea- dership alone is the only way of breaking through what we call “Ailing democracy”. This type of a strong political leadership should be able to. (1) promote industrialization through the formation o£ sound, productive middle class in. the social stratification. (2) effectuate the national unity through the alleviation of conflicting tensions existing bet- ween the social groups. (3) Nationalize the imporated democracy through the consolidation of the Western Democra- tic institutions and the inherited traditional ones. The establishment of a new political leadership of this type should be founded on the organization of modern core elite. At this point, the true meaning of elite is a group of intellectuals seeking for a way of modernization, armed with social con-tience and historic sense of duty. It is therefore, desirable that these intellectuals should carry out aggressive in the making, of a society in the broadest possible way of doing things, because they are to form the nucleus。 in tJhe propulsion of industrialization in any new born underdeveloped country.
사업목표 달성에 있어서 CRM시스템의 역할 및 효과에 대한 연구
송인국,Song, In-Kuk 한국정보처리학회 2010 정보처리학회논문지D Vol.17 No.1
To date the major business investments have been made in CRM continuously, even though many executives realized the return expected from the investment in expensive cutting-edge IT components for CRM system. However, researcher have not clearly answer the role and effects of CRM systems. The research is designed to identify the CRM system's chain-reaction effects, to investigate the relationships between factors identified, and to provide the roles and effects of CRM system in strategic perspectives. The findings illustrate that the improved information capability and enhanced competitive advantages encouraged by the CRM system implementation may lead strategic performances improvement, and finally financial performance improvements. CRM 시스템 도입이 성공하지 못했다는 회의론으로 인해 막대한 IT투자에 대한 비관론이 대두되어 왔다. 그럼에도 불구하고, 많은 기업들이 향후 CRM에 대한 신규 및 추가적인 투자를 계획하고 있는 기이한 현상이 벌어지고 있다. 하지만, 조직의 사업목표 달성에 있어서 CRM의 실질적인 역할이나 효과의 명확한 규명을 위한 연구는 미미한 실정이다. 본 연구의 목적은 CRM시스템을 도입하고 활용하여 사업목적을 달성하기까지의 과정 (CRM Chain Reaction)을 파악하여 연구모형을 설정하고, CRM이 사업목적 달성에 있어서의 역할과 효과를 제시하는데 있다. 본 논문의 연구결과는 CRM시스템 실행으로 향상된 정보 활용 역량과 경쟁역량이 CRM 전략성과를 유도하고, 이는 결국 재무적 성과를 충족한다는 의미를 함축하고 있다.