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RISS 인기검색어
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- 저자 : 손종열(Son Jong Yeol) (검색결과 3 건)
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손종열(Jong Yeol Son),박명국(Myung Kug Park),강현민(Hyun Min Kang),정해황(Hae Hwang Jung) 한국사회체육학회 1998 한국사회체육학회지 Vol.9 No.-
Because of the increase of public needs for golf, the golf becomes more and more popular sport in korea. In spite of the public needs, it is difficult to find governmental supports and counterpropsals for the golf industry. In order to make an overall development of golf industry, intensive considerations are needed. First, it is requested that a elastic taxation system must be laid to each golf course. Second, Government makes the active support system for domestic golf equipments industy to raise its competitive price and market power. Third, so as to improve its competition power, it is important to establish a cultivate system produce a large number of capable instructors. Lastly, the professional sports management agents are crucial to induce recent sports marketing techniques in golf.
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프로농구 관여도 및 경기관람 유인요인이 팀 충성도에 미치는 영향
신승엽(Seung Yup Sin),손종열(Jong Yeol Son),육종술(Jong Sul Yug),박찬혁(Chan Hyuk Park) 한국사회체육학회 2004 한국사회체육학회지 Vol.0 No.22
Sports have increasingly become one of the most common topics in our daily life. Today`s sports marketing is grown as one of the newest industries with fast economic development. It is getting important as one of the public recreation with economic development, demand of recreational well-being, and need for reduce stress, and sports business is based on the pleasure of sports. and as the masses want to see higher technique and play of competitive players, development of professional sports is necessary to satisfy their demand. The purpose of this study was to analyze the effects of professional basketball involvements and spectating factors of game on team loyalty, and to investigate relation of customers` behavior. The conclusions were as follows; First, team loyalty consisted in behavior loyalty and attitudinal loyalty was affected positively by professional basketball involvement. This result was directly shown that to develop professional and to extend of spectators` inducement, by stages, and systematically, the efforts to heighten involvement should be required. Second, behavior loyalty was affected by game condition factor and public relation factor, and attitudinal loyalty was affected by public relation factor, food service factor, and game condition factor. In the results of this study, the most important factor was game condition factor and public relation factor of spectating game, and because spectating satisfaction and re-purchase could affect by team loyalty, to higher team loyalty sports marketing manager should publicity effort continuously and systematically. And professional basketball league and teams should develop and effective community relation programs. Through these programs, professional basketball teams bring various benefits and effects of image reform. Lastly, to develop professional basketball league, qualitative elevation of game ability should be required. Sometimes sports marketers could be impossible to game situation and game ability factors. Accordingly, to collect professional basketball fans, first of all, they should bringing up and scout for talented player, and make star player. And, sports marketers should offer various spectate opportunities, events, the book of public relation, and the information of the player and team actions.
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박영민(Park Yeong Min),김정락(Kim Jeong Lag),김성국(Kim Seong Gug),박명국(Park Myeong Gug),이상일(Lee Sang Il),손종열(Son Jong Yeol) 한국사회체육학회 2003 한국사회체육학회지 Vol.20 No.1
This study was aimed at examining closely the differences between demo-graphic characteristics and consumers` ones about participating in golf and the effects they have on the interrelation, centering on the interrelation between consumers` purchasing factors and their behavior after purchase and making decision for repurchasing behavior of consumers in Korea. Based on the results of data analysis, conclusions were drawn with the following two aspects. First, in the analysis of purchasing motive factors according to demographic variables, `price factor` did not exhibit significant differences, but there were statistically significant differences in `performance factor` according to `sex and age`, `subject matter factor` according to `sex and occupation`, `design/color tone factor` according to `age`, `famous brand factor` in `monthly income`, `product fashion factor` according to `career`, `fellows and relatives inducement factor` according to `sex, martial status, and monthly income`, `salesman inducement factor` according to jobs in `martial status and monthly income`, `prior use experence factor` according to `sex, martial status, and age`, `advertisement factor` according to `sex and residence`, `famous players factor` according `age`, and `A/S and free gifts factor` according to `career`. Second, in the analysis of purchasing motive factors according to consumers` characteristics about golf, `price factor` did not show any significant differences, but there were statistically significant differences in `performance factor` and `subject matter factor` according to `career and average bat`, `design/color factor` in `field rounding frequency`, “famous brand factor` according to `career`, `product fashion factor` in `the frequency of using golf practice ranges`. `fellows and relatives inducement factor` and `salesman inducement factor` according to `average bat, the frequency of using golf practice ranges, and field rounding frequency`, `prior use experence factor` according to `career, average bat, and field rounding frequency`, `advertisement factor` according to the frequency of using golf practice ranges`, and `famous players factor` and `A/S and free gifts factor` according to `average bat`.
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