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노형봉(Hyung Bong Ro),서윤주(Youn Joo Seo),정주훈(Joo Hoon Jeong) 한국경영학회 2001 經營學硏究 Vol.30 No.1
There are three strategic alliance-related issues, (1)precontractual problem(i.e., establishing alliance objectives and selecting partner), (2)contractual problem(i.e., contractual types and negotiations), (3)post-contractual problem(i.e., administrating and managing alliance). The authors focused on third issues, post-contractual problem and then proposed `reciprocal coordination effort(value-shared, congruity-focused, and friendship coordination effort)` as a critical success factor of strategic alliance executions for achieving synergy effects and its objectives. More specifically, we investigated the structural relationships among reciprocal coordination strategy, mutual adaptation, partner`s cooperative and opportunistic behavior, reduction of transaction cost, and relational continuity. 156 strategic alliance contract-related data were collected from domestic firms and empirical findings are summarized as followings: First, reciprocal coordination strategy influences mutual adaptation and partner`s cooperative behavior positively(H1 and H2). And in the relationships between mutual adaptation and partner`s cooperative behavior, each has positive effect on the other(H3). Second, cooperative behavior has positively indirect effects on transaction cost reduction by mediation of restraining partner`s opportunistic behavior(H4 and H7). In turn, the lesser transaction cost makes relational continuity greater(H10). On the other hand, mutual adaptation has positively direct effects on relational continuity(H8). The Article concluded with summaries, implications, and some limitations.
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Balanced Scorecard 실행을 위한 System Dynamics의 활용에 관한 연구
盧亨鳳,徐允周 홍익대학교 동북아연구소 2001 東北亞硏究 Vol.5 No.-
This paper discusses the potential of system dynamics modelling to support balanced scorecard. The balanced scorecard is a conceptual framework for translating an organisation's strategy into a set of performance indicators. These performance indicators are distributed across the 'classic' model's four perspective: Customers, Internal Business Processes, Financial, and Learning and Growth. This balanced scorecard, while having significant strength, suffers from the limitation of all performance indicator systems, namely that the interrelationships between indicators are overlooked and there is no way of taking into account the impact of delayed feedback which flows from introduction of new policy and legislative changes. System Dynamics is a methodology for understanding complex problems where there is dynamic behaviour and where feedback impacts significantly on system outcomes. System dynamics provides a rigorous basis for qualitative testing of the effects of performance indicators in complex environments. This can be supplemented with quantitative system dynamics simulation tools that further test the validity of indicators and the business rules implicit in them. System dynamics modelling has an important role to play in extending feedback cycle in performance measurements to a full systems approach.
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노형봉,김영천,서윤주 정보통신정책학회 1999 정보통신정책연구 Vol.6 No.2
본 연구는 우선 국내 통신기기 및 부품산업에서 사용하는 순수기술요소(하드웨어 체화기술요소)와 이들을 상업화하는데 필요한 관리기술요소(소프트웨어 체화기술요소)중 국내산업이 경쟁력을 갖도록 하는데 중요한 역할을 한 기술 요소가 무엇이었는지를 설문조사를 통해 밝혀내었다. 다음에는 요인분석을 통해 두 유형의 기술요소들을 몇 개의 기술군으로 묶은 다음, 이 기술군들이 상업화 성공에 미치는 영향력의 정도를 공분산분석을 통하여 살펴보았다. 분석결과 하드웨어 체화기술군들이 기술개발성과에 미치는 순수효과는 가술군에 따라 차이가 많았다. 반면에 소프트웨어 체화기술군의 순수 효과는 상대적으로 차이가 적었으며, 하드웨어 체화기술군과 연계되었을 때의 시너지 효과는 모든 경우에 많은 긍정적인 효과를 보였다. 마지막으로 현재 국내산업 하드웨어 기술 요소들의 절대적 수준을 선진국의 것과 비교하여 봄으로써 기술개발 전략수립에 참고가 되도록 하였다.
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