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리조트에서의 4E 체험영역, 방문객의 기억에 남는 경험, 전반적 만족도, 충성도 간 관계에 관한 연구
박경심 ( Park Kyung Shim ),김태훈 ( Kim Tae Hun ),주영환 ( Ju Young Hwan ) (사)한국마이스관광학회(구 한국컨벤션학회) 2018 MICE관광연구 Vol.18 No.2
This study aimed to investigate the relationships 4E(entertainment, educational, escape, esthetic) components of experience economy, resort visitors’ memorable experience, their overall satisfaction and loyalty to the resort. To accomplish the aims, we developed a self-administered questionnaire and conducted an on-site survey with a conveniently selected sample of resort visitors from July, 2017 to August, 2017. A total of 300 set of data was used for data analysis. The results showed that, first, both entertainment and esthetic experience factors had significant positive influences on resort visitors’ memorable experience. Second, resort visitors' memorable experience had significant impacts on their overall satisfaction and loyalty to the resort. Third, resort visitors’ overall satisfaction had positive impact on their loyalty to the resort. Finally, we discussed the implication, limit, and future direction of this study.
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국립공원 탐방객의 개인적 규범에 따른 친환경행동의도와 국립공원관리정책 지지도 차이분석
류동균(Dong-gyun Ryu),박경심(Kyung-shim Park),김태훈(Tae-hun Kim),주영환(Young-hwan Ju) 한국관광연구학회 2016 관광연구저널 Vol.30 No.1
National parks are our natural and cultural heritage, and also the significant tourist destination. The number of visitors to national parks has been constantly increased. However, in spite of the increased visitors, the natural and cultural elements of National parks have also been devastated. If we consider that a visitor himself/herself is the agent of the devastation, it is important to identify factors that control his/her behaviors. This paper examined differences in national park visitors’ pro-environment behavioral intention and support for national park managerial policies by personal norm. We conducted on-site surveys along with conveniently selected visitors who visited the Seolaksan National Park from June 20 to August 31, 2014. We collected a total of 354 questionnaires but used only 315 questionnaires for data analysis after getting ridof 39 incomplete ones. We used independent t-tests to test research hypotheses. Major findings were: first, depending upon respondents’ strength of their personal norm, all of the 12 pro-environmental behaviors showed statisticallysignificant differences. Those who showed stronger personal norm indicated hinger level of pro-environmental behavior than their counterpart. Second, in terms of support for the national park managerial polices, there were statistically significant differences in only 5 of the 10 items by visitors’ personal norm, although those who showed stronger personal norm indicated stronger support for the items than their counterpart. We also discussed theoretical and practical implications of the research.
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