우리나라 국가대표 지도자의 리더쉽이 지도자 신뢰 및 운동몰입에 미치는 영향

남상백 ( Sang Back Nam ) 한국여가웰니스학회 2013 한국레저사이언스학회지 Vol.4 No.2

본 연구의 목적은 우리나라 국가대표 지도자의 리더십이 지도자신뢰와 운동몰입에 미치는 영향을 연구함으로써 우리나라 국가대표 선수들의 지속적인 발전을 도모하기 위한 기초자료를 제공하는데 목적을 갖고 있다. 본 연구에서 는 태릉선수촌의 국가대표 선수들을 연구 대상자로 정하였다. 설문은 전수조사로서 총 302부의 설문지를 배부하고 302부를 회수하여 실제분석에 사용하였다. 본 연구를 통해 도출된 결과는 다음과 같다. 첫째, 리더십의 상황적 보상 요인이 운동몰입의 인지몰입 요인에 유의한 영향을 미치는 것으로 나타났으며, 리더십의 개별적 고려 요인과 상황적 보상 요인이 운동몰입의 행위몰입 요인에 영향을 미치는 것으로 나타났다. 둘째, 리더십의 카리스마, 상황적 보상, 개별적 고려 요인이 지도자신뢰에 유의한 영향을 미치는 것으로 나타났다. This research intends to provide the basic data for sustainable development of the korea national representative players. For this purpose, it examined the effect of the Influence of the Leadership of the Korea National representative players on the Exercise Flow and the Leader trust. The subject of this study was the members of the Korea national representative playsers The researcher used complete enumeration survey, 302 questionnaires were collected and used in practical analysis. The research results were as follows: First, the result of examining the influence of the leadership on the trust of instructors were partly influenced. Second, the result of examining the influence of the leadership on the exercise satisfaction were partly influenced.

스포츠토토에 대한 마음챙김소비가 소비자내적특성, 중독구매에 미치는 영향

남상백(Nam, Sang-Back),이성진(Lee, Seong-Jin) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.3

First, mindfulness consumption partially have an influence on consumer psychological characteristics. In particular, attention and environment awareness have an influence on impulsive. Mind awareness and environment awareness have an influence on emotional control ability. Environment awareness have an influence on self-control. Second, mindfulness consumption partially have an effect on addictive buying. Specifically, mind awareness have an effect on craving. Mind awareness and environment awareness have an influence on withdrawal·inconvenience. Attention, mind awareness, and environment awareness have an effect on impulsive buying. Attention, mind awareness, and environment awareness have an influence on tolerance·compulsive. Third, consumer psychological characteristics partially have an effect on addictive buying. In particular, impulsive and emotional control ability have an influence on craving. Emotional control ability have an influence on withdrawal·inconvenience. Impulsive, emotional control ability, self-control have an effect on impulsive buying. Impulsive, emotional control ability, and self-control have an effect on tolerance·compulsive.

스키수업 참여 대학생들의 스포츠 재미와 여가만족 및 지속적 참여의도와의 관계

남상백(Sang-Back NAM),권재윤(Jae-Yoon KWON),김영준(Yong-Joon KIM) 한국수산해양교육학회 2017 水産海洋敎育硏究 Vol.29 No.3

대학스포츠 팀의 스포츠스폰서십 설득의도성이 소비자 감정 및 기업이미지 개선에 미치는 영향

남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),박상현(Park, Sang-Hyun),김홍렬(Kim, Hong-Ryol),박범수(Park, Bum-Soo) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study was to verify the influences of collegiate athletes’ sports sponsorship persuasion attempt on consumer emotion and corporate image improvement. The study conducted a research survey through convenient sampling method aimed at Y university students. 300 questionnaires distributed and 273 were selected as final valid sample by removing 27 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Windows ver. 18.0. The results were as followings. First, it was indicated that students could recognize sponsorship activities through player’s uniforms. Second, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have a positive effect on positive emotion. Third, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have an influence on negative emotion. Fourth, positive emotion and negative emotion of consumer emotion have an effect on corporate image improvement.

스포츠참여자의 자아존중감과 과시적 소비성향 간의 관계에서 체면민감성의 매개효과

남상백(Nam, Sang-Back) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

The purpose of this study is to identify the mediating effect of dignity sensitivity on the relationship between self-esteem and propensity for conspicuous consumption. For this purpose, this study was conducted to 312 subjects living in Seoul, Korea. The data was analyzed by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at α<.05. Results are as follows: First, self-esteem of sports participants was found to have a direct significant effect on dignity sensitivity. Second, self-esteem of sports participants was not found to have a direct significant effect on propensity for conspicuous consumption. Third, dignity sensitivity of sports participants was found to have a direct significant effect on conspicuous consumption. Fourth, dignity sensitivity of sports participants was found to have a full mediation effect on the relationship between self-esteem and propensity for conspicuous consumption.

2018 동계올림픽 유치에 따른 국가이미지가 국가 브랜드이미지 및 소비태도에 미치는 영향

남상백(Nam, Sang-Back) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.1

The purpose of this study is to identify the relationships among national image with hosting 2018 Winter Olympics, brand image, and consumer purchase intention. For this purpose, this study was conducted to 284 subjects living in Seoul, Korea. The data were analyzed by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at a<.05. Results are as follows: First, political image, education image, or cultural image of nation image was not found to have a significant influence on brand image, but economic image was found to have a significant influence on brand image. Second, any of political image, education image, cultural image, or economic image of nation image was not found to have a significant influence on consumer purchasing intention. Third, product image, or price image was not found to have a significant influence on consumer purchasing intention, but satisfaction image was found to have a significant influence on bconsumer purchasing intention.

IPA기법을 활용한 학부모의 유소년 스포츠클럽 선택속성에 대한 중요도 및 만족도 분석

남상백(Nam, Sang-Back),권재윤(Kwon, Jae-Yoon),김민현(Kim, Min-Hyun) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.2

The purpose of this study was to figure out the importance and satisfaction in recognitions of choice attributes for children sport club for marketing positioning strategies using Importance-Performance Analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods. Total 477 data were collected in this study except data which did not respond or trustlessly responded. In data processing, via SPSS version 20.0 for window, exploratory factor analysis, Cronbach’s α, frequency analysis, and Importance-Performance Analysis. The results were as follows. First, Ⅰ quadrant included in instructors’ teaching content, instructors’ teaching ability, reputation, instructors’ age, advice, and moving distance. Second, Ⅱ quadrant included in instructors’ attitude, attribute personality, clean environment, public relationship, shuttle bus, and the safety of the environment. Third, Ⅲ quadrant included in instructor’s academic ability, transportation, ventilation facility, lighting facility, and indoor safety. Ⅳ quadrant included in instructor’s career, outside and inside safety, indoor cleanliness, and sport equipment.

레저스포츠 활성화를 위한 국내 캠핑장 제도개선에 대한 정책적 제언

남상백(Nam, Sang-Back),정지은(Jung, Ji-Eun),권재윤(Kwon, Jae-Yoon) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.4

The purpose of this study was to investigate how to improve the camping site system in order to revitalize leisure sports in Korea and to identify the weaknesses of related regulation factors. In addition, this study points out the problems through theoretical and practical applications that have the upper concept of systematic review methodology and specific cases, and presents a case study methodology that can solve fundamental problems by suggesting the discussions and proposals found through the process. The results were as follows. First, In order to improve the legitimate operational problems and the licensing system, it was found that camping site safety management related laws and systematic management regulations should be preceded. Second, standard manuals should comply with mandatory safety management guidelines and detailed standards, and it is necessary to reorganize overall aspects such as safety checks and training. Third, it is found that the distribution of facilities and services differs in domestic application, so it is necessary to classify it as a clear standard. Fourth, It has been found that it is necessary to experience leisure contents and to consider regional characteristics through various programs" linkage with community.

불법스포츠도박과 승부조작사건의 비판적 접근과 민사법적 접근방법을 통한 미래적 함의

남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),정태린(Chung, Tae-Rin) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.3

The purpose of the study was to figure out critical approach and progressive opinion on illegal sport gambling and match fixing through civil law. The data were collected through literature review of law related books, precedent researches. The data were analyzed with two sport management majored professors, a civil law majored professor and two Ph.D. candidates of sport marketing major. After the analysis, four outcomes were deducted. First, the regulations against illegal sports gambling was not relevant illegal sports gambling reality. Second, financial loss of the sportstoto were discovered by illegal sports gamblers. Third, the sportstoto had the exclusive rights of its name for all or even parts of it. Last, the media, used a word ‘toto’ had the liability for damages of the sportstoto. This research presented how to secure the company as a civil victim and propose several suggestions for the Sportstoto and to contribute on healthy sport leisure culture in Korea.

패럴림픽 스폰서십에 따른 사회공헌활동, 기업이미지와 소비태도의 구조적 관계

남상백(Sang Back Nam),조운용(Oun Yong Cho) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.40

The purpose of this study is to identify the relationships among Paralympic Games sponsorship, sponsoring corporate image, social contribution activities, consuming behavior, WOM(words of mouth) intention, and purchase intention. For this purpose, this study was conducted to 300 subjects living in Seoul. The data were analyzed by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at α<.05. Results are as follows: First, Paralympic Games sponsorship was found to have a significant influence on sponsoring corporate image. Second, Paralympic Games sponsorship was found to have a significant influence on sponsoring corporate social contribution activities. Third, Paralympic Games sponsorship was found to have a significant influence on consuming behavior. Fourth, sponsoring corporate social contribution activities were found to have a significant influence on sponsoring corporate image. Fifth, sponsoring corporate social contribution activities were found to have a significant influence on consuming behavior. Sixth, sponsoring corporate image was found to have a non-significant influence on consuming behavior. Seventh, consuming behavior was found to have a significant influence on WOM(words of mouth) intention. Eighth, consuming behavior was found to have a significant influence on purchase intention.