The effect of Fashion Leadership and Commercvve Characteristics on the Acceptance Attitude of Fashion Mobile Commerce

Youn-kue Na(나윤규),Hye-Yeon Jeong(정혜연) 한국의상디자인학회 2013 한국의상디자인학회지 Vol.15 No.1

인터넷 쇼핑몰의 사이트 특성과 의류 소비자의 쇼핑성향이 지각된 쇼핑가치 및 만족도에 미치는 영향

나윤규 ( Youn Kue Na ),서현석 ( Hyun Suk Suh ) 한국의류산업학회 2007 한국의류산업학회지 Vol.9 No.6

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. The areas of study interest are, the characteristics of on-line shopping mall and the consumer shopping propensity. To do this, a 24-item Internet shopping mall characteristics and a 13-item consumer shopping propensity variables were developed to collect data from the 230 samples. The sample population composed mainly of, the college students and business man who had recent on-line shopping experiences on apparel goods. The 4-item satisfaction measure was used as the dependent variable. Also, a 11-item perceived shopping value measure was developed and measured to explore the mediating effect in the path between the endogenous and exogenous variables. Findings indicate that the characteristics of Internet shopping mall significantly contribute to the utilitarian shopping values, while the consumer shopping propensity contributes to the utilitarian and hedonic shopping values. In addition, the characteristics of internet shopping mall, the consumer shopping propensity, and shopping values are the good indicators for the consumer satisfaction.

온라인 소비자의 의류 제품 및 가격 속성에 대한 쇼핑성향 차이와 만족도에 관한 연구

나윤규 ( Youn Kue Na ),서현석 ( Hyun Suk Suh ) 한국의류산업학회 2008 한국의류산업학회지 Vol.10 No.2

패션 소셜 커뮤니티의 집단지성 속성과 구매동형화 연구

나윤규(Youn-Kue Na),정혜연(Hye-Yeon Jeong) 국제e-비즈니스학회 2024 e-비즈니스 연구 Vol.25 No.1

본 연구는 패션 상품정보 획득이라는 공동목표를 위해, 소셜 커뮤니티 참여자들의 중요도나 역할, 결합, 창조 등을 재조정하는 협업적 네트워크의 특성을 집단지성의‘공동창조형’ 관점으로 적용하여 구체적으로 파악하고, 이러한 특성이 협업적 네트워크 조직의 동형화 과정(집단정체성, 사회적 동조성)과 성과(구매동형화)로 이어지는 구조적 영향 관계를 파악하고자 하였다. 이를 위해 자료수집은 패션 소셜커뮤니티에서 정보 공동창조 활동 경험자를 분석단위로 선정하고, 패션 소셜 커뮤니티 게시판을 활용하여 예비조사와 본 조사를 거쳐 최종적으로 420 표본을 수집하였다. 분석방법으로는 SPSS를 활용하여 빈도분석, 신뢰도 검증, 타당도 검증을 진행하고, 나아가 AMOS를 이용하여 측정모형의 적합도 분석과 경로분석을 수행하였다. 이를 통해 본 연구가설 검증 결과는 다음과 같다. 첫째, 패션 소셜 커뮤니티에서의 집단지성 속성의 협력지성, 공통성, 다양성, 사회적 네트워킹은 집단정체성에 유의한 영향을 미쳤지만, 집단 기억체계는 집단정체성에 유의한 영향을 미치지 않았다. 둘째, 패션 소셜 커뮤니티에서의 집단정체성은 사회적 동조성에 유의한 영향을 미쳤다. 셋째, 패션 소셜 커뮤니티에서의 사회적 동조성은 구매 동형화에 유의한 영향을 미쳤다. 이러한 영향 관계를 통해 패션 소셜 커뮤니티에서의 사회적 네트워크와 모방행동을 형성하는 통합의 구조적인 모형을 제시한다는 점에서 학문적 의의를 가질 것이다. Research Purpose: In this study aimed to specifically understand the attributes of collective intelligence manifested in fashion social communities and to investigate the structural causal relationships between these characteristics and the homogenization processes(group identity, social conformity) of collaborative network organizations, as well as their outcomes. Research Methods: Data collection was selected as an analysis unit for members of fashion social community activities and 420 samples were finally collected. As an analysis method, frequency analysis, reliability verification, validity verification, fitness analysis, and path analysis were performed using the SPSS, AMOS statistical tool. Results in Research: First, cooperative intelligence, commonality, diversity, and social networking of collective intelligence attributes in the fashion social community had a significant impact on collective identity. Second, group identity in the fashion social community had a significant impact on social coordination. Third, social co-movement in the fashion social community had a significant impact on purchasing isomorphism. Research Conclusion: It will have academic significance in that it presents a structural model of integration that forms social networks and imitative behaviors in the fashion social community.

인터넷 쇼핑몰 유형에 따른 지각된 상호작용성, 신뢰, Flow가 패션상품 구매의도에 미치는 영향

나윤규 ( Youn Kue Na ),서현석 ( Hyun Suk Suh ) 한국의류산업학회 2009 한국의류산업학회지 Vol.11 No.5

모바일 상거래 인터페이스 특성이 패션 소비자의 확장된 기술수용의도에 미치는 영향

나윤규 ( Youn Kue Na ) 한국의류산업학회 2011 한국의류산업학회지 Vol.13 No.4

The purpose of this study is to find out the important factors and efficient strategies concerning fashion mobile marketing. This study contributes to the effect on shopping behavior of m-commerce consumer applying technology acceptance model(TAM) in the mobile fashion merchandise shopping environment. The areas of study interest are mobile commerce interface characteristics, flow, perceived usefulness, ease of use, attitude, purchase intention. To fulfill the study objectives, a total of 406 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that different factors affect acceptance intention of the fashion M-commerce. The result which extended TAM relationship, excepted affects in perceived ease of use by navigation and Flow, perceived usefulness by perceived ease of use and purchase intention by perceived ease of use considers from all relationships the effect put out. On this wise, mobile commerce interface characteristics needs provider of basic contents to fashion mobile commerce technology acceptance and suggested the ability which diffuses a fashion mobile transactions.

소비자 개인특성과 기술적합성이 (TTF)패션 모바일 커머스 수용에 미치는 영향 영향

나윤규 ( Youn Kue Na ) 한국패션비즈니스학회 2012 패션 비즈니스 Vol.16 No.4

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

패션 e-Commerce에서 e-CRM이 관계품질과 성과에 미치는 영향: 한미 비교연구

나윤규 ( Youn Kue Na ) 한국의류산업학회 2010 한국의류산업학회지 Vol.12 No.3

패션 모바일 커머스 품질 평가에 대한 비즈니스 모델 연구

나윤규 ( Youn Kue Na ) 한국패션비즈니스학회 2014 패션 비즈니스 Vol.18 No.1

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

패션기업의 노력이 CSR 사회관계성과 친사회적 소비행동에 미치는 영향

나윤규 ( Youn Kue Na ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.1

This research is a construct to understand CSR and pro-social consumption behavior of fashion consumers which classifies CSR efforts of fashion company and conducts positive analysis of the relationship between such characteristics and social relationship behaviors(sharing of values, consciousness of kind, consciousness of future expectation) and pro-social consumption behavior. For this path analysis was conducted utilizing a sample of 430 consumers who have experience of CSR efforts of fashion brands. The result is as follows. First, as a result of the path relationship among CSR efforts & sharing of values of fashion brands, consciousness of kind and consciousness of future expectation, economic efforts, relational efforts and cyclical efforts meaningfully affected sharing of values, whereas creative efforts did not. Also, relational and creative efforts meaningfully affected consciousness of kind, whereas economic and cyclical efforts did not. Furthermore, economic, relational and cyclical efforts meaningfully affected consciousness of future expectation, when creative efforts failed. Second, as a result of the analysis of path relationship among sharing of values, consciousness of kind, consciousness of future expectation and pro-social consumption behavior of social relationships, sharing of values had a meaningful impact on consciousness of kind, consciousness of future expectation and pro-social consumption behavior. And finally consciousness of kind and future expectation showed meaningful influence on pro-social consumption behavior.