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김철중,Kim Chul-Jung 한국정보기술전략혁신학회 2003 情報學硏究 Vol.6 No.3
오늘날 국내 제조업은 상당히 어려운 환경에 취해 있다. 높은 임금과 물류비용의 과다, 임대료의 상승등 원가요인의 상승으로 인하여 경쟁력을 잃어가고 있는 환경 속에서 선진경영기법을 도입하여 원가를 절감시키고 고객과의 관계강화를 함으로써 기업의 지속적인 매출을 신장시키고 영업비용을 절감시킴으로써 기업의 경쟁력을 강화시켜야 한다. 이의 효율화를 위한 방법으로 CRM에 대하여 논의하여 보고자 한다.
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김철중,Kim, Chul-Jung 한국정보기술전략혁신학회 2005 情報學硏究 Vol.8 No.4
In recent days a glowing consensus has been emerging among Korean manufacturing companies that e-Supply Chain Management. The companies also realize that the introduction of e-SCM is not an easy undertaking, and it faces a lot of difficult obstacles. Study was called e-SCM in order a small paper let our country Small and Medium industry understand importance of e-SCM, and to be utilized, Both understanding about e-SCM of College students and investigation executed a parallelism. The companies, Which actually do some e-business and are keen to do so in the future, have a better chance to introduce e-SCM.
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SERVQUAL 측정과 SERVPERF 측정 이론 연구 -관광 서비스 품질을 중심으로-
김철중,Kim, Chul-Jung 한국정보기술전략혁신학회 2006 情報學硏究 Vol.9 No.3
We will can do quality of measurement of service that thing is quite abstract concept. Generally, we speak Service of quality that property of a product, usability of use, social quality requirement to a quality of service by wide meaning. A purpose of this study was comparison regarding a way to measure of service quality, and in the insufficient section there was anything, and progress of model study of service left no matter how much focus to it. There is comparative study a few progress of literature of a PZB, SERVQUAL, SERVPERF, model. Desarbo, Huff, Rolandelli, & Choi, (1994: 125-131) proposed that to solve the above model contradiction point, and Presentation called a plan based on to Conjoint analysis. There is Critical point to decide on priority order of proposed model of service measurement. This study has a lot of the pieces which are short by absence of empirical study, but will make a supplementation in next term study.
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모바일 광고 요인이 이용자의 마케팅활동에 미치는 영향에 관한 연구
김철중(Chul-Jung Kim),김홍진(Hong-Jin Kim),강영창(Young-Chang Kang) 한국컴퓨터정보학회 2009 韓國컴퓨터情報學會論文誌 Vol.14 No.10
본 논문은 휴대전화를 통한 마케팅 활동에 적용되는 중요변수인 오락성, 정보성, 신뢰성, 불만, 경험에 대한 영향력을 실증자료를 통계적으로 분석 하였다. 본 연구에서 분석한 변수에서 정보성, 신뢰성, 경험이 다른 변수보다 더 큰 영향력을 미치는 유효한 변수로 분석 되었다. 정보성은 메시지의 적절함이 마케팅활동과 유의미한 것으로 분석 되었고, 신뢰성은 광고의 신뢰, 광고의 이익이 마케팅활동에 유의미한 것으로 분석 되었으며, 경험은 마케팅활동에 긍정적 영향력을 미치는 것으로 분석 되었다. 그러므로 본 논문에서는 모바일 마케팅활동에서 각별히 고려되어야 할 주요 변수로는 정보성, 신뢰성, 경험이라 제안한다. This paper studies important factors of mobile phone marketing including experiences on entertainment, information, reliability and complaints by analyzing actual materials. The result shows that information, reliability, experiences are more significant than other factors. In case of information, the appropriate message is associated with marketing activities. Reliability and benefit on advertisement are significant. Also, experience has a positive effect on marketing activities. Therefore, this study suggests that mobile marketing should consider significant factors such as information, reliability, and experience.
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김철중 ( Chul Jung Kim ) 한국창업정보학회 2006 창업정보학회지 Vol.9 No.3
Now-days shall ensure competitiveness of a company to bases by service even if be keen, and say that it is a manufactures of competition. Whether or not there is with a Consumer value and Consumer awareness is analyzed most study regarding the existing value that an influence is higher to Re-purchase intention than Service quality. As there is to Re-purchase, research regarding a customer expectation change and study provide an opportunity to be able to raise operating efficiency of a service company. This study will research a theoretical basis regarding a quality of service through the preceding study regarding a quality of service. Through study will present the existing Customer management and New attraction of customer, Strategic preview point to Service-company.
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서비스의 신뢰, 호혜성, 만족의 인과 관계에 관한 연구 -택시서비스를 중심으로-
김철중 ( Chul Jung Kim ),김재우 ( Jae Woo Kim ) 한국유통경영학회(구 한국유통정보학회) 2011 유통정보학회지 Vol.14 No.5
본 연구에서는 유통서비스 결정 요인인 호혜성, 신뢰, 만족 간의 구조적 관계를 규명하기 위해서 택시를 이용하는 소비자 161명을 대상으로 설문조사를 진행하여 구조방정식모형(Structural equation model)으로 실증분석을 실시하였다. 호혜성, 신뢰, 만족간의 인과적 관계를 실증 분석한 결과 다음과 같은 연구결과를 얻었다. 첫째, 신뢰의 요인은 호혜성 요인에 정(+)의 영향을 미치지 않았다. 둘째, 호혜성 요인은 만족의 요인에 정(+)의 영향을 미쳤다. 셋째, 신뢰의 요인은 만족의 요인에 정(+)의 영향을 미쳤다. 각 요인을 분석하고 연구하여 택시 서비스 질 향상에 제언을 하고자 한다. 택시회사는 고객과 의사소통을 원활히 하여 고객만족의 요인을 파악하고 고객이 필요로 하는 서비스 품질을 향상시켰으면 한다. The goal of this study is to identify structural relationships among three determinants of taxi services which are reciprocity, trust, and satisfaction. Data were collected from 161 taxi service consumers which participated in this empirical study. The data were analyzed using a structural equation model and the following results were obtained. Firstly, the trust factor does not have a positive effect on the reciprocity factor. Secondly, the reciprocity factor have affected positively by the trust factor. Thirdly, the trust factor have a positive effect on the satisfaction factor. This study identified the causal relationships among the four factors such as reciprocity, trust, and satisfaction. The result of this study suggests that taxi firms should enhance communication with consumers, find factors in satisfaction, and increase comsumer perception of service quality in order to improve the quality of taxi services.
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한,중 FTA 문화컨텐츠 분야의 영화,음악,공연,게임,방송이 문화시너지에 미치는 영향: 조절변수 신뢰를 중심으로
김철중 ( Chul Jung Kim ) 한국유통경영학회(구 한국유통정보학회) 2016 유통정보학회지 Vol.19 No.3
Purpose: Cultural exchange between Korea and China is expected to be promoted with the agreement of FTA. Therefore, This paper is to analyze the influences of movie, music·performance, game and media of cultural contents on cultural synergy effect based on the expectation. Research design, data, and methodology: Theoretical backgrounds of movie, music·performance, game, trust and cultural synergy were analyzed to establish research model. Also, data for empirical analysis was collected. Gyeongin area was selected for data collection. SPSS23 version and AMOS21 version were utilized as research methodology. Hypothesis was demonstrated by using reliability analysis, factor analysis, validity analysis and AMOS analysis. Group was categorized and effectiveness of AMOS control was analyzed with method to analyze moderating variables. Results: It was revealed that hypothesis 1 movie, hypothesis 3 game and hypothesis 4 media had positive relationships with cultural synergy effect. It was displayed that hypothesis 2 music / performance didn`t have a positive relationship with cultural synergy effect. Hypothesis 5 trust didn`t play a positive role between reason variable and result variable Conclusions: As a result, it is expected that customer awareness would have stronger positive effect on movie, game and media because of Korea-China FTA agreement. However, music·performance would have almost no positive effect by Korea-China FTA agreement. Moderating variable didn`t play significant role between reason variable and result variable due to the trust establishment by Korea-China FTA.
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