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李愚採,金炳先 강남대학교 사회과학연구소 2000 사회과학논총 Vol.9 No.-
In the late 1990s, Korean firms, stimulated by Asian financial crisis that took place in 1997, undertook internal restructuring that caused a decline of direct investment in Europe during the period.Korean firms that have finished internal restructuring are expected to resume their expansion strategy in the early 2000s. The objectives of the study are: 1) to develop a framework for identifying the most promising Korean firms for the A Country inward foreign direct investment; 2) to select Korean manufacturing and service firms that have strong potential to invest in the A Country within three to five years of time frame; 3) to provide marketing ideas to approach these Korean firms effectively and to speed up the actual investment decisions