http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
스마트팩토리 개인 맞춤형 제품의 가격, 품질, 서비스의 소비자 인식 및 선호도에 관한 탐색적 연구
우수한(Suhan Woo),권순동(Sundong Kwon),장정주(JungJoo Jahng) 한국경영학회 2022 經營學硏究 Vol.51 No.6
In addition to technological development, the key to the success of personalized production is to increase customer acceptance by considering them as key strategic factors. However, there is a lack of attempts to approach smart factory from the end-user’s perspective, particularly with regard to personalized products that may be more expensive, of lower quality, and have lower customer service levels than existing products. These practical limitations of personalized products may be perceived as a risk by consumers. This study examines consumers’ perception of price, quality, and consumer service, as well as their preference for personalized products and types of customization. The results indicate that consumers’ willingness to pay a premium for personalized products was found, while their tolerance for quality reduction was extremely low, and their tolerance for service degradation was low. In addition, it was found that there was a preference for personalized products, and among the three customized types, option selection customized types were the most preferred. This study provides practical implications by analyzing realistic factors that companies should consider when supplying personalized products.