http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
20대 여성의 일반적 특성에 따른 피부건강관리 인식과 실천행위
고수민 ( Su-min Go ),최미옥 ( Mee-ok Choi ) 한국미용학회 2021 한국미용학회지 Vol.27 No.6
This study was conducted to study skin health care awareness and practices for women in their 20s who are highly interested in skin health care. From December 1, 2020, to February 1, 2021, women in their 20s who are currently living in Jinju-si Gyeongsangnam-do and Gwangju, and the study were surveyed using the Internet and SNS, and a total of 300 copies were used as final analysis data. The specific questionnaire consisted of a total of 40 items. Data analysis was conducted using the SPSWIN 21.0 program. First, in the difference between skin health care awareness and skin health care practice behavior according to general characteristics, age ‘26-29 years old’, marriage status ‘unmarried’, final education ‘university student/graduation’, occupation ‘student’, and monthly beauty-related expenses ‘less than 10-130,000 won’ drinking alcohol ‘1-2 times a week’ was the highest, and for the smoking, non-smoking women were the highest. Regarding skin health care awareness according to general characteristics, the overall average was 3.82, ‘harmful factors’ appeared to be the highest, and for the skin health care practice behavior, the overall average was 3.43, showing the highest average in ‘cosmetics selection’, and the difference in skin health care awareness according to age, educational background, and smoking was significant. In response, in this study, it is intended to be used as basic data to help maintain and improve skin health by grasping problems such as awareness of skin health care and practice behavior of women in their 20s.
SNS 마케팅 특성이 MZ세대의 외모관리행동과 구매만족도에 미치는 영향: 지각된 유용성의 매개효과
고수민 ( Su-min Go ),문승현 ( Seung-hyeon Mun ),이재숙 ( Jae-sook Lee ) 한국미용학회 2024 한국미용학회지 Vol.30 No.2
This study analyzes the impact of the SNS marketing characteristics of the MZ generation on perceived usefulness, appearance management behavior, and purchase satisfaction, and further analyzes the mediating effect of perceived usefulness. The conclusions drawn through a series of research procedures are as follows. First, SNS marketing characteristics were found to have a statistically significant positive (+) effect on the perceived usefulness, appearance management behavior, and purchase satisfaction of the MZ generation. The MZ generation's perceived usefulness of SNS was found to have a statistically significant positive (+) effect on purchase satisfaction. Third, Third, in the effect of SNS marketing characteristics on purchase satisfaction of the MZ generation, perceived usefulness was found to have a statistically significant partial mediating effect.