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기업의 사회적 책임(CSR)에 대한 중국 소비자의 인식과 태도에 대한 연구
박상수(Sang Soo Park),고명걸(Ming Jie Gao) 한국아시아학회 2014 아시아연구 Vol.17 No.3
중국은 30여 년간 급속적인 경제성장을 이룩하는 반면, 기업 경영윤리의 부재, 생태의 파괴 등 문제들이 연달아 속출되었다. 기업의 사회적 책임에 대한 활성화방안을 위하여 2007년부터 중국정부는 장기적인 목표를 수립하고 정책적인 지지와 지원을 해왔었다. 이에 따라 중국내 기업들 사이에는 기업이미지와 성과의 제고를 위한 CSR전략 경쟁이 가속화되기 시작하였다. 그럼에도 불구하고 여전히 식품안전, 대규모 파업, 환경오염 등 문제들이 끊임없이 발생하여 소비자의 불만이 높아지고 있어 중국은 여전히 CSR의 초기단계에서 머물러 있는 실정이다. 이러한 시점에서, 중국기업의 CSR 현황에 대한 소비자의 객관적인 평가는 기업의 전략적 측면에서나 정부의 정책적 측면에서 의미 있는 연구라 보여 진다. 따라서 본 연구에서는 중국기업의 전반적인 CSR 실행 현황에 대한 소비자의 객관적인 인식과 태도를 분석하고자 중국소비자를 대상으로 설문분석을 실시하였다. 이는 특정 기업의 CSR 활동에 대한 지각정도를 분석하는 기존의 연구들과는 달리, 소비자의 입장에서 중국의 CSR 현황에 대한 객관분석이라는 의미를 갖고 있다. 이는 소자의 인식을 기업의 CSR의 중요한 요소로 부각시킴으로써 CSR전략의 재구성과 실행방안 및 정부지원정책의 새로운 기준으로 삼을 수 있다는 점에서 그 의의를 포함하고 있다. 연구결과, CSR 현황에 대한 인식과 태도는 표본특성의 집단별로 차이가 존재하는 것으로 나타났고, 인식과 태도의 부분적 인과관계가 나타났다. 또한 태도의 내부 요소들의 관계에 대한 분석을 추가분석함으로써 태도형성에 대한 보다 구체적인 설명을 제시하였다. 본 연구 결과는 중국기업의 CSR 현황을 보다 객관적으로 분석함으로써, 기업의 전략 및 정부의 정책적 측면에 유용한 시사점을 제공할 것으로 기대되며, 향후 중국의 CSR에 대한 보다 진전된 연구에 일조할 수 있을 것으로 보인다. The highly rapid economic growth that China achieved over the last 30 years is now generating a lot of social contradictions such as lacks of management and work ethics, growing income disparity, environmental contamination, ecocide, and so forth. In an effort to handle those problems, the China government has formulated a set of long-term state goals and policies for vitalizing measures about the social responsibility of corporations since 2007. Thanks to that, the strategic competitions among companies are getting fierce in the making of their image related with corporate social responsibility. Nevertheless, the number of consumer complaints is growing with a steady stream. This implies that China is just in its early stages of developing corporate social responsibility. For the purpose of knowing the current state that Chinese businesses accept corporate social responsibility, this article therefore conducted a survey of 221 Chinese consumers. From its research results, it is revealed that there are group differences by gender, age, and marriage status in the sample consumers` perception of and attitude to the real implementation of corporate social responsibility, and that there are some partial correlations between perception and attitude, thus proposing a detailed explanation to set an eye on attitude formation by means of analyzing correlations among internal factors of attitude.
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중국 도시농민공의 호구전환의지에 관한 실증분석 -베이징시, 상하이시, 광저우시 중심으로-
박상수 ( Sang Soo Park ),고명걸 ( Ming Jie Gao ),잔차이나 ( Caina Zhan ) 한중사회과학학회 2016 한중사회과학연구 Vol.14 No.1
In view of the advantages of urban hukou(household registration system), many migrant workers working in the city want to transfer rural hukou to urban hukou to get preferential policy for self-development or their children. Even though the hukou system reform are proceeded, they still have barriers on the road to become citizens, especially in large cities like Guangzhou, Shanghai and Beijing city. Based on the precious studies, this study attempts to examine the relationship among institutional cognition, social cognition, personal cognition as independent variables, policy concern degree as a mediating variable, and switching intention of urban hukou as dependent variable, and the different cognition about independent variables among three cities. The empirical analysis shows that policy concern degree is positively associated with security, stability of institutional cognition and employment, medical treatment, environment of social cognition and alienation of city life, satisfied degree of city life, future orientation of personal cognition. On the contrary, it is negatively associated with distinctiveness and education. Besides, the correlation between policy concern degree and switching intention of urban hukou is obviously significant. Furthermore, degree of policy concern has a partial mediating effect to independent variables, security and alienation of city life, and dependent variable consisting of switching intention of urban hukou. This paper details some factors is very important for migrant workers to transfer their hukou status and some are not. The findings of the research have implications for policy makers interested in promoting a more balanced development of population and city and for rural areas, in order to keep talented people, it is important to improve benefits and privileges in aspects of educational resources, employment and pension. Besides, it should deepen reforms concerning hukou system, for instance, standardize the turnover of rural collective-owned construction land’s exploitation right, and guide the rural-urban population to mobile reasonably to achieve the balance between supply and demand.
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吴义坤 ( Yi-kun Wu ),高明杰 ( Ming-jie Gao ),朴相守 ( Sang-soo Park ),李寅 ( Yin Li ) 한중사회과학학회 2024 한중사회과학연구 Vol.22 No.2
中国高等教育事业的发展, 大学的数量和规模迅速增长,大学生数量和毕业生数量的增加, 无形中增加了就业的竞争。目前, 大学生参与社会兼职的人数呈上升趋势, 校外兼职对于大学生未来发展的确是有一定的积极作用的, 但大学生在兼职过程中其劳动权益往往很难得到保障, 常遇见的几种权益受损的情况有: “兼职工作环境差, 严重超时用工, 克扣工资, 发生工伤之后难以获的有效救济等等”。在面对自身权益受损的情况, 大学生是否具有权益保护意识, 是否能通过合法、合理的途径来保护自身的劳动权益。 研究以认知途径、劳动权益认知、权益保护意愿、保护现状评价为研究对象, 浏览研究有关文献后, 筛选出认为可能影响权益认知的三因子: 家庭、高校、媒体宣传作为自变量, 以兼职大学生劳动权益中的报酬、休息、安全、人格作为中介变量, 将权益保护意愿以及保护现状评价作为因变量, 来探究三者之间的关系。通过发放问卷, 利用SPSS23.0进行数据分析发现, 认知途径中的家庭影响、高校教育、媒体宣传对权益保护意愿及现状评价有显著的正向影响;劳动权益认知中的报酬、安全、人格(尊重)在劳动权益认知途径与权益保护意愿的关系中均存在中介作用, 而在劳动权益认知途径与现状评价的关系中只有报酬存在中介作用。 With the development of higher education in China, the rapid growth of the number and scale of universities, and the increase of the number of college students and the number of graduates have virtually increased the competition for employment. At present, the number of college students to participate in social part-time is on the rise, off-campus part-time for college students’ future development is a certain positive effect, but college students in the process of part-time its labor rights and interests are often difficult to guarantee, often meet several rights and interests of damage are: “part-time work environment, serious overtime employment, withhold wages, after inductrial injury is difficult to get effective relief, and so on”. Therefore, in this paper, examined whether people have a way to protect their rights and interests when their rights are damaged. This study selected cognitive path (home, school, media), recognition of labor rights and interests (compensation, time off, safety, respect for personality), willingness to protect rights and interests, and evaluation of current rights and interests protection as variables. As a result of analysis based on this, it was found that among the recognition paths, home, school, and media had a significant positive (+) influence on the will to protect rights and interests and the evaluation of rights and interests protection. Among labor rights and interests awareness, compensation, safety, and respect for personality were found to have a mediating effect in the relationship between rights and interests awareness channels (home, school, media) and the will to protect rights and interests. Meanwhile, among the awareness of labor rights and interests, only compensation was found to have a mediating effect in the relationship between the cognitive path (home, school, media) and the evaluation of current rights protection.
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