스포츠 브랜드 선택속성 요인과 브랜드 태도 및 충성도와의 구조관계

고경진(Ko Kyong-Jin),김중현(Kim Joong-Hyun),석부길(Seok Boo-Gil) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4

This study intended to examine the relationship between brand attitude and brand loyalty based on selective attributes of sport brands to present reliable data for building favorable brands. For the this study, a total of m subjects who visited brand sporting goods’s outlet stores located in P city and Y city were selected, and convenience sampling method was employed to obtain the their response. In order to attain the goal of this study, SPSS 15.0 was utilized to implement factor analysis for validity and Cronbach’s a for reliability and correlation analysis. In addition, confirmatory factor analysis was performed to evaluate the model fit of established research models by means of AMOS 5.0. Finally, path analysis was made in order to verify the established hypotheses. Results obtained from these analyses are presented below: First, an activity orientation factor did not have a statistically significant positive relationship with brand attitude. Second, a fashion orientation factor did not give statistically significant influences on brand attitudes. Third, an utility orientation factor had a statistically significant positive relationship with brand attitude. Fourth, brand attitude did not have statistically significant influences on brand loyalty.

성인 태권도 수련 참여동기, 생활체육 프로그램 도입 인식, 수련 지속의도에 관한 연구

고경진(Ko, Kyong-Jin),석부길(Seok, Boo-Gil),권순재(Kwon, Soon-Jae) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.2

The purpose of this study was to investigate how ‘sport for all’ programs, which have been considered practical alternatives for promoting adults’ participation in Taekwondo, play a integral role between participation motivation practicing Taekwondo and intention of exercise adherence to Taekwondo. A total of 240 questionnaires were given out to both college students and people who have had experience in practicing Taekwondo. Out of 240 questionnaires, 222 of them were used to analyze the data and convenience sampling method was employed. To attain the goal of this, frequency analysis, exploratory factor analysis, reliability and correlation analysis were carried out by utilizing SPSS 15.0. In addition, AMOS 7.0 was used to perform confirmatory factor analysis and subsequently path analysis was made to verify the hypotheses. The findings of this study were as follows. First of all, of three factors of participation motivation in practicing Taekwondo, self-realization factor and heath promotion factor had significantly influenced on the intention of exercise adherence altogether. However, socialization pursuit factor did not give an effect on the intention of exercise adherence. Finally, the necessity of ‘sport for all’ programs factor did not play its mediating role between the participation motivation and the intention of exercise adherence.

대학 축제 서비스 차별화에 따른 여가만족, 참여지속의사 간 관계 연구

고경진(Ko, Kyong-Jin),이병찬(Lee, Byung-Chan) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.6

This research is intended to verify the relationship among service differentiation, leisure satisfaction and college festival participation adherence intention to induce continued participation of college festival. To achieve the purpose of this research, established the research model and adopted frequency analysis, exploratory factor analysis, reliability verification, correlation analysis, simple and multiple regression analysis utilizing SPSS 22.0 programme. A total of 194 college festival data were collected from all over the country. The results are as follows. First, convenience factor and cleanliness factor of service differentiation effect on leisure satisfaction of college festival. Second, leisure satisfaction of college festival effect on college festival participation adherence intention.

레저스포츠 개발 산업체에 대한 인식에 따른 선호도와 진로 의사결정 간의 구조 관계

고경진(Kyong Jin Ko),이천희(Cheon Hee Lee) 한국여가레크리에이션학회 2009 한국여가레크리에이션학회지 Vol.33 No.4

This study is designed to help those who major in leisure-sports use the leisure-sports industries as a new alternative in choosing their job, raise their perception of this field, and provide an alternative to career guidelines for working-level career consultation officials or leaders by identifying how the structural relationship between the job preference among those who major in relevant leisure-sports and career decision-making can be influenced by the economic, cultural and social perception of the leisure companies largely focusing on facility developments out of the entire leisure industry which is expected to continue to grow in line with the recent government policies and social trends. This study uses a total of 237 questionnaires of students at universities located in Seoul and Gyeongsang Nam Province whose major is leisure-sports, treats them by using SPSS 12.0 version and AMOS 5.0, and tries to verify the existing hypothesis by carrying out exploratory factor analysis, confirmatory factor analysis, correlation analysis, model fit evaluation, and path analysis. As a result of the hypothesis evaluation, it was shown that the social perception of leisure-sports development businesses does have an influence on the job preference of those students, while the economic and cultural perception doesn`t have an influence. In addition, the study found that the job preference of respondents add plus effects to their career decision-making.

프로야구 경기장 서비스스케이프가 재관람 의도에 미치는 영향

고경진(Ko, Kyong-Jin),박상현(Park, Sang-Hyun),마윤성(Ma, Yun-Sung) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.6

The main purpose of this study was to investigate the effect of servicescape for baseball stadium on revisit intention and the moderating effect of consumer emotion between servicescape and revisit intention. Total 273 surveys were used for actual analysis after removing inappropriate surveys which have insufficient answers. To fulfill the purpose of this study, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, structural equation model were performed by using SPSS 25.0 and AMOS 22.0. The results were as follows. First, player’s performance positively influenced on revisit intention. Second, seat convenience did not influence on revisit intention. Third, stadium facility positively influenced on revisit intention. Fourth, cheering culture positively influenced on revisit intention. Fifth, convenience facility did not influenced on revisit intention. As a results of being applied to data for consumers who have positive emotion, statistical significance was appeared in the same paths like original model.

인도네시아 스포츠산업 시장진출을 위한 정책지원 방향성 : 전문가 심층 면담을 중심으로

고경진(Ko, Kyong-Jin),박상현(Park, Sanghyun),최경희(Choi, Kyung-Hee) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6

The purpose of this study was to derive an appropriate support direction for the domestic sports industry to enter the Indonesian market, which has the largest population among ASEAN countries. For this study, in-depth interviews were conducted with six experts. They were asked to answer questions regarding overall status of Indonesia and constraints when entering sports companies. The research results are as follows. The relationship between Indonesia and Korea has been pretty close in terms of sharing colonial experiences, and the preference for Korean culture is high due to the influence of the Korean Wave. Currently, Indonesia is evaluated as having stable democracy and capitalism compared to other ASEAN countries. Furthermore, Indonesian people are highly interested in health care service and diverse sports. Therefore, institutional improvement is needed for the domestic sports industry to enter Indonesia, and the development of localized products should be actively carried out.

비디오 게임의 참여 동기, 충성도 및 여가활동 지속의사에 관한 연구

고경진(Kyong Jin Ko),이병찬(Byung Chan Lee),정기홍(Ki Hong Joung) 한국여가레크리에이션학회 2010 한국여가레크리에이션학회지 Vol.34 No.1

This study is designed to study teenagers` motivation for participation, loyalty, and intention of constant leisure activities in relation to video game activities consisting of parts of rapidly-growing domestic leisure industries, find out their recognition of video game activities, and provide basic data for fixing them as a healthy leisure activity. A total of 251 questionnaires were distributed to students of high schools in Gyeong-gi province and the results analyzed with descriptive statistics, exploratory factor analysis, reliability verification, confirmatory factory analysis, correlation analysis, model adequacy evaluation, and path analysis using SPSS 12.0 and AMOS 5.0. The hypothesis verification has revealed that pursuit of intellectual curiosity among motives of participation had influence on attitudinal loyalty and pursuit of desire for rest among motivation of participation did on both behavioral and attitudinal loyalty. Finally, only attitudinal loyalty among behavioral and attitudinal loyalty had positive(+) influence on intention of constant leisure activities.

국내 수영산업체의 경영성과 분석 : 소재 지역과 종사자 규모를 중심으로

고경진(Ko, Kyong-Jin),박상현(Park, Sang-Hyun) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.5

The main purpose of this study was analyze the differences in business performance indexes such as average profit margin ratio, average operating profit ratio, average revenue growth rate, and average revenue per person focused on the location and scale of employment in Korea swimming industry. Samples of this study were 435 companies related to swimming industry and have been collected through quota sampling method. The results of the study were as follows. First, swimming companies located in the Seoul metropolitan area were higher in average revenue growth rate and average sales amount per person than outside of the metropolitan areas. Second, non-small swimming companies had a higher average profit margin ratio than small companies, while average operating profit ratio was lower.

레저스포츠 산업 속성 인식과 서비스 구매 의사결정 간 소비자 태도의 매개효과 분석

고경진(Ko, Kyong-Jin),이천희(Lee, Cheon-Hee) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

This study is aimed at providing basic data necessary for promoting consumption of leisure sport service to companies and authorities in the industry through clarifying relationships among properties of leisure sport industry, consumer attitude and decision-making for service purchase and verifying mediating effect of consumer attitude. This study was conducted about adults aged 19 or older who can actively purchase leisure sport service, such as college students, office workers etc. A total of 405 questionnaires was used for the study. For the study, various methods, including frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, model suitability analysis, path analysis and mediating effect verification were adopted. Bootstrapping was applied to verifying mediating effects. Results of the study are as follows. First, awareness of economic properties has effects on consumers’ decision to purchase service but awareness of cultural and social properties don’t have such effects. Second, awareness of cultural and social properties affects consumer attitude. Third, consumer attitude affects consumers’ decision to purchase service. Fourth, consumer attitude connects awareness of leisure sport industry properties and consumers’s decision-making toward service purchases.

레저스포츠 시설의 입지선정 요소에 대한 분석적 고찰

고경진(Kyong Jin Ko),지민준(Min Jun Ji),석부길(Boo Gil Seok) 한국여가레크리에이션학회 2008 한국여가레크리에이션학회지 Vol.32 No.1

This study is aimed at inquiring into factors of location to be considered in advance when developing leisure and sport facilities that are socially growing following the nation`s introduction of the five-day workweek. To conduct this study, We first examined purposes of developing leisure & sport facilities and social meanings of leisure & sport. We also suggested various theories related to location selection and then chose Ratcliff`s location theory our of related theories which is applicable for real-estate development. In addition, We grasped characteristics of such facilities as real estate to apply the location theory and suggested location factors which should be considered in time of developing leisure & sport facilities in a general way after examining all factors necessary for the study. Regarding methods of the study, We studied concerned documents and executed analysis and investigation of data. As a result, in time of selecting location of leisure & sport facilities, there should be consideration of convenience of access, facility settlement and connection with surrounding environment, as well as investigations into background of the facilities and minimization of expenses to be caused by troubles.