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        규범적 영향에 의한 의복동조성 연구

        강혜원,정미실 한국의류학회 1996 한국의류학회지 Vol.20 No.1

        The purpose of the present study was to investigate relationship between normative influence on clothing conformity and authoritarian personality, fashion interest, and clothing importance. The sample of this study consisted of 756 subjects assigned to eight groups according to sex, age and residence. In this study normative influence on clothing conformity, fashion interest, and clothing importance were measured by 20 Likert type questions adopted from previous research or developed for this study. Authoritarian personality was measured by Min's 35 Likert type questions. The data were analyzed by ANOVA, multiple regression and correlation. The results showed that 1) authoritarian personality, fashion interest, and clothing importance was positively related to normative influence on clothing conformity. Among these, fashion interest was the most significant varible. 2) Normative influence on clothing conformity varied by sex and age: that is, females conformed more than males, and younger sample conformed more than older sample.

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        男子 中·高等學生의 衣服行動과 知覺向性과의 相關硏究 : 衣服의 同調性을 中心으로

        鄭美實,姜蕙遠 한국의류학회 1984 한국의류학회지 Vol.8 No.1

        The purpose of this study was to investigate the relationship between perceptual orientation and four aspects of clothing behavior. Perceptual orientation was measured with Choi's Perceptual Orientation Scale, and clothing satisfaction was assessed with Lim and Lee questionnaire. Clothing importance was measured with some items of Kirby's Clothing Attitudes and additional items prepared for this study. Clothing comfort was measured with some items of Creekmore Scales of Eight Clothing Variables and additional items prepared for this study. Clothing conformity was measured by some items of Selker's The Clothing Conformity Inventory and Carpenter's Clothing Opinion Scale and the Kim questionnaire, along with additional items for this study. Altogether 43 items were used. The questionnaire was completed by 480 second year junior and senior high school boys in Seoul. Statistical analysis was performed using the correlation coefficient, t-tests, multiple regression analysis, and analysis of variance. The results were: 1) Perceptual orientation was positively related to clothing satisfaction. 2) Perceptual orientation was negatively related to clothing conformity. 3) Scores of senior high school boys on self-perception and total perception were signifi cantly higher than these of junior high school boys. 4) Clothing satisfaction, clothing conformity and clothing importance were different according to the grade level. That is, junior high school boys had a higher clothing satisfaction and senior high school boys had a higher clothing conformity and clothing importance score.

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