내부마케팅과 고객지향성의 관계에 있어 조직동일시의 매개효과

강형철(Kang, Hyeong-cheol),곽대영(Kwak, Dae-Young) 대한관광경영학회 2013 觀光硏究 Vol.28 No.1

본 연구는 카지노 기업이 내부마케팅을 실행하였을 경우 조직구성원의 조직동일시와 고객지향성에 미치는 영향관계를 실증분석하고, 이러한 분석을 통해 효과적인 내부마케팅 전략을 위한 시사점을 제시하는데 목적이 있다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 카지노 직원을 내부고객으로 경영층지원, 권한위임, 교육훈련, 보상시스템, 내부의사 소통 등 내부마케팅 활동을 지속적, 효율적으로 실행하면 조직구성원들의 조직동일시는 높아지고 결과적으로 고객지향성이 높아져 외부 고객만족의 극대화를 실현시키는 동기부여의 효과가 있음을 알 수 있었다. 둘째, 카지노 기업의 내부 마케팅 활동이 카지노 직원들의 고객지향성에 미치는 직접적 영향보다 조직동일시를 매개하여 형성되는 고객지향성 효과가 더 강함을 알 수 있었다. 셋째, 경영층 지원, 권한위임, 교육훈련, 내부 의사소통 등은 조직동일시의 매개효과에 있어 부분매개를 하고 있는 것으로 나타났으며 보상시스템은 조직동일시를 통해서만 고객지향성에 영향을 미치는 완전 매개를 하는 것으로 나타나 내부마케팅과 고객지향성과의 관계에서 조직동일시의 매개역할을 확인할 수 있었다. The objectives of this study are to investigate and analyze mediating effects of organizational identification on the relationship between internal marketing and customer orientation. To achieve these objectives, as a conceptual framework of the study, the literature on internal marketing, organizational identification, customer orientation, and the relationships between them were reviewed. Moreover, and the empirical studies on employees’ perceptions in domestic Casino companies toward the above three factors were conducted. Based on the findings of this study, the following suggestions were presented to the domestic Casino companies. First, Casino companies need to perform differentiated human resources management by using the internal marketing factors that have positive effects on organizational identification and customer orientation. Second, based on the finding that organizational identification and customer orientation are seriously influenced by internal communication activities, Casisno companies are required to implement internal communication systems and manage them carefully. Third, in order to enhance customer service level, Casino companies need to keep providing employees with education and training opportunities. Fourth, according to the finding that promotion system has direct influences on employee’s organizational identification and customer orientation, Casino companies should operate them fairly and impartially.

염료감응형 광전기화학전지기반 광촉매를 이용한 리그닌 분해

김새로나(Saerona Kim),강형철(Hyeong Cheol Kang),이재준(Jae-Joon Lee),임규(Gyu Leem) 한국고분자학회 2021 고분자 과학과 기술 Vol.32 No.1

갈치 끌낚시 어구의 수심변화 및 어획량 시험

김문관 ( Mun-kwan Kim ),박수현 ( Su-hyeon Park ),강형철 ( Hyeong-cheol Kang ),박용석 ( Yong-seok Park ),안영일 ( Young-il An ),이춘우 ( Chun-woo Lee ),박수봉 ( Su-bong Park ) 한국어업기술학회 2018 수산해양기술연구 Vol.54 No.2

In this study, we tested Japanese trolling lines in the Jeju fishery. This fishery simulates the natural marine environment with many seabed rocks, and has been redesigned and manufactured it to be suitable for the Jeju fishery. In order to ensure that the trolling lines were deployed at the inhabitation depth of hairtails, the conditions required for the fishing gear to reach the target depth were determined for use during the experiment. The experimental test fishing was conducted at the depth of 120 m water in front of Jeju Seongsanpo and in the offshore area of Jeju Hanlim. The fishing gear used in the test fishing is currently used in a variety of field operations in Japan. However, several problems were identified, such as twisting of the line during its deployment and excessive sinking of the main line. The fishing gear was, therefore, redesigned and manufactured to be more suitable for the Jeju fishery environment. For the fishing gear to accurately reach the target depth, depth loggers were installed at the starting point of the main line and at the 250 m and 340 m points of the line. Depth and time were recorded every 10 seconds. According to the daytime positioning of hairtails in the lower water column, the target depth of the fishing gear was set at 100-110 m, which was 10-20 m above the sea floor. At a speed of 1.9 knots and with a 9 kg sinker attached, the main fishing line was deployed and catch yields at depths of 100 m, 150 m and 180 m were recorded and analyzed. When the 180 m main line was fully deployed, the time for the hairtail trolling lines to arrive at the appropriate configuration had to be 5 minutes. At this time, the depth of the fishing gear was 16-23 m above the sea floor, in accordance with the depths at which the hairtails were during the day. In addition, in order to accurately place the fishing gear at the inhabitation water depth of hairtails, the experimental test fishing utilized the results of the depth testing that identified the conditions required for the fishing gear to reach the target depth, and the result was a catch of up to 97 kg a day.

선주낙어구를 이용한 갈치 어획의 수직분포와 일주변화

김문관 ( Mun-kwan Kim ),박수현 ( Su-hyeon Park ),강형철 ( Hyeong-cheol Kang ),오태철 ( Tae-cheol Oh ),박용석 ( Yong-seok Park ),안영일 ( Young-il An ),김석종 ( Suk-jong Kim ) 한국어업기술학회 2017 수산해양기술연구 Vol.53 No.2

To improve the efficiency of hairtail trolling, it is important to gain an accurate understanding of the distribution of fish based on their diurnal vertical migration patterns. This study evaluated the vertical distribution of hairtails through catch efficiency tests using vertical longlines. Five replicate tests of the efficiency were carried out on the eastern coast of Jeju Island from August to September 2016, from 11:00 AM to 03:00 PM in the daytime and 11:00 PM to 03:00 AM in the nighttime. The fishing gear was composed of 20 hooks per line set, numbered in order from the first hook near the surface to the last hook on the seabed. The depth of the first hook was 18 m, and that of the last hook was 86 m. Pacific saury was used as the baits. In total, 10 sets of fishing gear were used per trip. After fishing, we counted the hairtails at each numbered hook, which were summed up both by number and in aggregate. A total of 232 hairtails were caught using 2,000 hooks: 193 individuals at daytime and 39 at nighttime. The hook rate was 11.5% : 9.6% at daytime; 2.0% at nighttime. For both daytime and nighttime catches, there were variations in the hook rates at each numbered hook. In the daytime, a maximum of 28.5% catches occurred at hook number 18, followed by 21.4% at number 20, and 10.7% at number 17, accounting for 60.6% of the daytime hook rates. In the nighttime, a maximum of 23.0% catches occurred at hook number 1, followed by 15.3% at hook number 4 and 9, accounting for 53.6% of the nighttime hook rate. Based on the above results, hairtails are usually distributed in deeper region in daytime, whereas they occur near the surface in nighttime. Therefore, it is necessary to position trolling lines according to diurnal vertical distribution layers of hairtails for fishing efficiency.

공동주택의 최적 열공급을 위한 난방부하 예측에 관한 연구

김태호(Tae-Ho Kim),유성연(Seong-Yeon Yoo),한규현(Kyou-Hyun Han),윤홍익(Hong-Ik Yoon),강형철(Cheol-Hyeong Kang),김경호(Kyung-Ho Kim) 대한기계학회 2011 대한기계학회 춘추학술대회 Vol.2011 No.10

Prediction of heating load is necessary in order to determine the optimal scheduling control of district heating systems. Heating loads in apartment building are affected by many complex parameters, so it is necessary to develop high efficient, flexible, easy to use method of prediction of heating load. In this paper, parameters obtained from simple conditions included in apartment building specifications and the estimated temperature and humidity are used to predict the hourly heating load of the next day, and water load are predicted by comparing summer load with winter load. In order to validate the performance of the proposed method, heating load data measured form benchmarking district heating system are compared with the predicted results. As comparing predicted heating loads with measured data, monthly load error had a range from 0.06% to 18%, and in heating period, mean error was 4.68%

LED 색광에 대한 갈치의 행동반응

김문관 ( Mun-kwan Kim ),안영일 ( Young-il An ),박수현 ( Su-hyeon Park ),오태철 ( Tae-cheol Oh ),강형철 ( Hyeong-cheol Kang ),박용석 ( Yong-seok Park ) 한국어업기술학회 2016 수산해양기술연구 Vol.52 No.3

This study carried out an experiment to find out the reaction of hairtail, Trichinus lepturus to the colors of LED light as a basic study on the development of the trolling gear and a method to enable the day-night operation. We used hairtails caught around Seongsan-po, Jeju Island by set nets and hairtail angling. The seven hairtails of the average length 68.9 (SD 9.2 cm) and the average weight 135.9 g (SD 47.9 g) were adapted themselves in the experimental water tank, 15 m Self-Governing 1.7 m in height and 1.5 m in depth, and then they were studied. We conducted experiment at the Ocean and Fisheries Research Institute in Jeju Special Self-Governing Province, from November to December 2015, and the sea surface temperature was between 16.5 and 19.5℃. The four colors of LED light, blue, white, green and red, were set up to transmit downward from the marginal area of tank. The 1 meter depth light intensity of LED colors is as follows: 0.09 w/m2/s (blue), 0.18 w/m2/s (white), 0.04 w/m2/s (green) and 0.007 w/m2/s(red) To know the optimum LED color light, we selected one with better reaction rate after comparison of two colors simultaneously and the selected color was again compared to the other color in a tournament style two times a day (day and night) and ten times totally. The reaction rates were shown as the frequencies of hairtail appearance for 5 minutes in the lighting zone after turning on the LED lights. The reaction rate of the blue was at 97% unlike the red 3% (p < 0.001). The blue was at 75% unlike the green at 25% (p < 0.001). The blue was at 67% unlike the white at 33% (p < 0.001). Therefore, the color of light source showing the highest reaction rate was the blue.

수중 LED 집어등이 갈치 끌낚시 어획에 미치는 효과

박수현(Su-Hyeon PARK),김문관(Mun-Kwan KIM),홍성완(Seong-Wan HONG),박용석(Yong-Seok PARK),강형철(Hyeong-Cheol KANG),안영일(Young-Il AN),이동희(Dong-Hee LEE),김석종(Suk-Jong KIM) 한국수산해양교육학회 2018 水産海洋敎育硏究 Vol.30 No.3

An underwater LED fishing light, appropriate for attachment onto hairtail trolling fishing gear, was developed and manufactured to analyze, under experimental conditions, The central area of the LED light was equipped with a large pin to help maintain its position on the fishing line amid fluctuating current and flow conditions. The rear part of the LED light was designed to accommodate. The positional integrity of the LED light when attached to the hairtail trolling fishing gear was verified during a water tunnel experiment, which simulated actual fishing conditions, at Pukyong National University in Busan, South Korea. Analysis of the underwater LED fishing light showed that, where the LED light was present on the line (no. 1 -42), the catch was 6.5 times larger than that of the section of line not affected by the LED light (fishing no. 43 - 84). This difference in catch yield was statistically significant (p 〈 0.01). In addition to catch effect, the number of hairtail caught according to distance from the fish luring light was analyzed in order to obtain a more precise understanding of the catch efficiency of the underwater LED fishing light. Results showed that most fish were caught in the to the fish luring light, no.7.

버들치(Rhynchocypris oxycephalus)의 산란기에 광주기가 생식선 발달에 미치는 영향

강형철,임봉수,이영돈 제주대학교 해양과환경연구소 2006 해양과환경연구소 연구논문집 Vol.30 No.2