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裵基完 단국대학교 1979 論文集 Vol.13 No.-
In analysing rural economy as well as rural society, requires a study of farmers mental structure, based on which the modernization of rural life shall be sought for. Agriculture, being as a important sector of the economy, not only provides basic foodgrains and industrical materials but also contributes especially in Korea, greatly for the economic growth as well as social stability. But, agriculture is by nature, to decline as the economy grows and therefor, the income difference of the sector with other sectors is to expand. The course is being such, it is necessary, first, to raise agricultural productivity with expansion of landholdings, cooperative farmming, extension or remedy of production base, mechan ization and application of higher technology; senond, to improve the structure of agricultural production. In seeking such objectives farmers are obliged to study whether or not the structural improvement of rural economy and society are required of and in which manner the improvement is to be reached. Besides it is an absolute factor for that end to make integrated and cooperative efforts.
裵基完 단국대학교 1987 論文集 Vol.21 No.-
As widely known, Korea needs to develop new energy resources regardless international resource policy because it is poor in existing energy resources. The basic economic problems of energy resources consist in how efficiently we will distribute energy resources which are used toady. It is found difficult to control the consumption ratio of resources especially under the system of the mixed market economy, and therefore it must depend on the economic policies such as the interest, taxation, price control or fastering, environment control, and soon. Energy resources is the economic problem which should be dealt with on the global scale in the future. Therefore it is expected that energy resources will become more important as a decisive factor in the international economy. According to IBRD, in 1990, the international demand of energy resources will exceed the production. Furthermore, it is obvious that such predictions may turn out to be different if those conditions from which it is made change, for example, a growth rate, the development of substitute energies, technological progress, and so forth. However, from a economic point of view, there is no doubt that energies will decrease and their prices will rise although the change in data take place, in the future. The only way to change the course that we suppose we will follow is to speed up the technological development of energy resources.
종업원반응과 주변인 의식이 구매의도에 미치는 영향 : 아웃백스테이크하우스와 콘서트 7080을 중심으로
배기완,이상현,유창조 한국전략마케팅학회 2008 마케팅논집 Vol.16 No.1
본 연구의 목적은 소비자가 지각하는 서비스 종업원반응과 주변인 의식이 구매의도에 어떻게 영향을 미치는지를 분석하는 것이다. 분석은 아웃백 스테이크 하우스와 콘서트 7080 서비스에 대해 응답한 총 100명의 대학생 표본을 이용하였다. 연구 결과를 살펴보면, 서비스 구매의도에 영향을 미치는 요인으로 기존의 소비자의 브랜드태도뿐만 아니라 추론된 종업원 반응 그리고 주변인 의식 모두 유의한 영향을 미치는 것으로 나타났다. 또한 소비자의 경험은 종업원 반응과 주변인 의식에 모두 유의한 영향력을 미치는 것으로 나타났다. 특히 긍정적인 경험을 한 소비자일수록 호의적인 종업원의 반응과 주변인 의식을 가지는 것으로 나타났다. 아울러 부적합한 소비상황의 경우, 종업원 반응과 주변인 의식이 구매의도에 영향을 미치는 것으로 나타났다. 반면에 적합한 소비상황의 경우, 소비자 브랜드 태도와 아울러 주변인 의식도 어느 정도 구매의도에 영향을 미치는 것으로 나타났다. The purpose of the study is to analyze how customers' perception of service employees and other customers' responses influence purchase intention. Total 100 college students responding to the service of Outback Steakhouse and Concert 7080 were analyzed. As a result, customer brand attitude as well as the perceptions of employees' response and other customers' response are significant factors to influence service purchase intention. In addition, customer's experience is significantly related to the employees' response and customers' response. Especially, customers who have positive experiences have thought the employees' response and customers' response in positive way. Besides, customers' perceptions of employees and other customers' response are significantly related to purchase intention in Concert 7080 (inappropriate situation), but brand attitude and customers' response are significantly related to purchase intention in Steakhouse (appropriate situation).