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경영혁신동향 : 외국인 환자 유치를 위한 지원 및 마케팅 방안: 서비스믹스를 활용한 브랜드 마케팅
진기남 ( Ki Nam Jin ),한동우 ( Dongwoo Han ),박경서 ( Kyoung Seo Park ),한휘종 ( Whiejong Han ) 한국병원경영학회 2015 병원경영학회지 Vol.20 No.3
Medical tourism in Korea has been rapidly grown for last couple of years, based on exclusive support from Korean government. About 60,000 foreign patients received medial services in 2009, an initial stage of entering medical tourism business, and the number of foreign patients received medical services in Korea hiked to more than 266 thousands in 2014, which is showing 34.7% of annual average increase between 2009 and 2014. Diversification of target markets and service areas contributed on this remarkable growth. This paper describes current status of medical tourism in Korea as well as various supports from government for the growth of medical tourism. In addition, the paper presents approaches for brand marketing, by utilizing 7Ps, the marketing mix (a.k.a. service mix), in order to increase awareness and competitiveness of medical services of Korea in global market.
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( Feryanda Utami ),( Vasuki Rajaguru ),( Jieun Jang ),( Whiejong Han ),( Jaehoon Roh ),( Jaeyong Shin ) 한국국제협력단 ODA도서관 2023 국제개발협력 Vol.2023 No.2
Indonesia, confronting a significant population grappling with disabilities, has witnessed a surge in disability prevalence, prompting a call for compre-hensive health solutions. The 2014 initiation of the Social Security Agency on Health, or Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) program, aims to alleviate financial burdens and enhance overall health, specifically targeting persons with disabilities (PwD). Health insurance reforms, with a focus on expanding coverage for rehabilitation services and assistive devices, harbor the potential to ameliorate the physical abilities of PwD in daily life activities. However, the specific impact of these reforms on the functional abilities of individuals with disabilities, particularly in Activities of Daily Living (ADL) and Instrumental Activities of Daily Living (IADL), remains underexplored. This study investigates outcomes related to physical abilities before and after the implementation of the National Health Insurance policy by utilizing secondary data from the Indonesian Family Life Survey (IFLS). The analysis focuses on 2,296 disabled individuals from IFLS4 (pre-reform) and 3,463 from IFLS5. Physical abilities were measured through ADL and IADL exercises, employing logistic regression models to assess the impact of Jaminan Kesehatan Nasional implementation on the abilities of PwDs, adjusting for potential confounders. In 2015, a higher percentage of participants reported good physical ability compared to 2008, signifying a potential improvement following the reform. Observations included shifts in education levels, marital status, and residence, with an inclination toward higher education, diverse marital statuses, and a reduction in rural participants in 2015. A noteworthy increase in participants with health insurance in 2015 compared to 2008 was observed. The distribution of health conditions changed, indicating an increase in healthy participants and a decrease in unhealthy participants in 2015 (adjusted odds ratio [aOR]: ADL 6.16, 95% confidence interval [CI]: 4.41-8.63; IADL 3.39, 95% CI: 2.71-4.25). The implementation of the BPJS program positively impacted the physical abilities and overall conditions of individuals with disabilities. Emphasis was placed on the role of accessible healthcare services, the importance of insurance coverage, and the necessity for evidence-based policies promoting inclusivity and equity. Policymakers were urged to prioritize initiatives supporting the well-being of individuals with disabilities in Indonesia. The study also outlined limitations and suggested future research directions for a more comprehensive understanding of factors influencing physical abilities in this population.
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보건소 구성원의 직무만족과 조직몰입이 공공봉사동기에 미치는 영향
장길웅(Gillung Jang),김영훈(Younghoon Kim),장정현(Jeonghyeon Chang),우정식(Jungsik Woo),한휘종(Whiejong Han) 융복합지식학회 2019 융복합지식학회논문지 Vol.7 No.2
본 연구는 보건소 구성원의 직무만족과 조직몰입이 공공봉사동기에 미치는 영향을 알아보고자 하였다. 경기도 소재 보건소 구성원 (의무직, 행정직, 간호직, 의료기술직, 보건직, 기타-위탁)을 대상으로 설문조사를 실시하여 회수된 481 부를 분석에 활용하였다. 연구결과를 요약하면 다음과 같다. 첫째, 보상적만족 수준이 높을수록 공공봉사동기에 정(+)의 영향을 미쳤다. 둘째, 정서적몰입과 지속적 몰입 수준이 높을수록 공공봉사동기에 정(+)의 영향을 미쳤다. 셋째, 고용형태(정규직/기타직)별로 직무만족이 공공봉사동기에 미치는 영향을 분석한 결과 정규직의 직무만족이 공공봉사동기에 정(+)의 효과가 있었다. The purpose of this study is to examine the effect of the job satisfaction and the organization commitment of health center members on the public service motive. This study carried out a survey targeting members(medical job, administrative job, nursing job, medical technology job, health job, and consignment of a health center in Gyeonggido) to use 481 collected copies for the analysis. The results of this study is as follows. First, the higher the compensatory satisfaction level was, the bigger positive(+) effect it had on the public service motive. Second, as for the effect of the organization commitment on the public service motive, the higher the emotional commitment and continuous commitment level was, the bigger positive(+) effect it had on the public service motive. Third, when it comes to the difference the effect of the job satisfaction and organization commitment on the public service motive and the employment pattern(full-time position/the other jobs), the full-time position had a positive(+) effect on the public service motive in the influence of the job satisfaction on the public service motive.
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