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RISS 인기검색어
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- 저자 : ( Linxue Li ) (검색결과 5 건)
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Typological Evolution of High-Rise Buildings in Terms of Thermodynamics and Energy Formation
Li, Linxue,Shen, Xiaofei,Qian, Ren Council on Tall Building and Urban Habitat Korea 2015 International journal of high-rise buildings Vol.4 No.2
High-rise buildings are frequently criticized for their absolutely artificial environments and high energy consumption. This paper tries to present an alternative approach to, and new prototypes for high-rise buildings through dialectic reconsideration of the responsive relation between high-rise buildings and environmental elements, in terms of thermodynamics and energy formation.
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Li, Linxue,Hou, Miaomiao,Zhang, Qi Council on Tall Building and Urban Habitat Korea 2019 International journal of high-rise buildings Vol.8 No.1
Facing the challenges of urban form and space quality in a high-density environment, the paper puts forward the development trend of three-dimensional and multi-functional design for an urban high-rise complex, and analyzes the design methods of establishing an urban landmark, including multi-functional composition, three-dimensional space integration, three-dimensional traffic organization and energy flow programming. Meanwhile, combined with the specific design case of Yiwu World Trade Center, the practical experience of designing a high-rise complex in China's medium-sized cities is analyzed.
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고객가치에 대한 개념적 고찰 및 척도개발에 관한 연구: 제약산업을 중심으로
김영필 ( Young-pill Kim ),( Linxue Li ),강기두 ( Gi-du Kang ) 한국유통경영학회(구 한국유통정보학회) 2020 유통경영학회지 Vol.23 No.2
Purpose: Despite the continual growth of the domestic pharmaceuticals market, little research has been conducted on the customer value provided by the domestic pharmaceutical industry. The purpose of the current study is to define and conceptualize the construct of customer value that pharmaceutical companies have to provide to customers; and to develop a scale to measure customer value based on the review of extant literature and field interviews. Research design, data, and methodology: In order to achieve the research purpose, the current study employed a method simultaneously pursuing qualitative and quantitative methods. As a qualitative research, comprehensive literature review was conducted to understand the clear concept of value in the pharmaceutical industry and its components in detail, and to confirm the possibility of integrated conceptualization. The next step was to reflect various on-site opinions on customer value of medicines through depth interviews with doctors, pharmacists and the general public. After having understandings on the construct of customer value and its components, the scales to measure the construct of customer value were developed by following the procedure proposed by Churchill (1979). Results: With a conceptualization of focal construct (i.e., customer value), the current study identified the components of the construct (i.e., instrinsic and instrumental value) and six sub-dimensions for each component. After verifying the validity of the construct and the contents of each dimension, items measuring those domains were developed and its psychometric properties (i.e., reliability and validity) were rigorously tested. In so doing, 51 reliable and valid items measuring the customer value were finally identified. Conclusions: The conceptualization and identification of the construct of customer value and the development of the scale will become a guiding principle for future studies and it would be expected to provide a critical and practical implication for the pharmaceutical industry which is now experiencing a severe competition. This study not only contributes to the positive creation of the pharmaceutical industry by presenting the direction of customer value management, but also provides a foundation to grow into a long-term survival strategy through paradigm change by understanding the intrinsic attribute of the pharmaceutical industry.
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김동윤(Kim, Dong-Yun),강기두(Kang, Gi-Du)이임학(Li, Linxue) 글로벌경영학회 2021 글로벌경영학회지 Vol.18 No.2
본 연구는 서비스직에 종사하는 직원들을 대상으로 내부시장지향성이 시장지향성에 미치는 영향에 대해 분석하였다. 기존 내부마케팅 관련 연구들은 대부분 내부마케팅이 기업의 성과에 미치는 영향을 살펴보았지만, 본 연구는 내부마케팅에 영향을 주는 내부시장지향성과 기업의 성과에 긍정적인 영향을 주는 것으로 밝혀진 시장지향성의 관계에 대해 분석하였다. 한편, 급격한 환경변화에도 경쟁우위를 획득·유지할 수 있는 비결을 설명하는 동적역량 개념을 도입하여 내부시장지향성과 시장지향성간의 관계에 어떤 영향을 미치는지 분석하였다. 연구 결과 내부시장지향성이 시장지향성에 직접적인 영향을 미치는 것은 통계적으로 유의하지 않은 것으로 나타났다. 대신에 동적역량이 내부시장지향성과 시장지향성간의 관계에 강화효과를 주는 것으로 나타났다. 즉, 내부시장지향성 - 동적역량 - 시장지향성의 경로와 내부시장지향성 - 내부마케팅 - 동적역량 - 시장지향성의 경로는 통계적으로 유의미한 영향을 주는 것으로 나타나 동적역량을 통한 간접효과의 설명력이 크다는 것을 알았다. 본 연구의 결과는 전문서비스직에 종사하는 내부고객을 이해하는 하나의 시작점이 될 수 있으며, 내부시장지향성에 관한 유용한 기초정보를 제공할 수 있을 것이라 판단된다. The primary purpose of this study was to explore the relationship between internal market orientation and market orientation. It builds on the notion that internal marketing action in areas such as empowerment, employee training, internal communications, rewards system, and dynamic capabilities as the firm s ability to integrate, build, and reconfigure internal and external competencies to address rapidly changing environments are critical to building an market orientation. The strength of the relationship found between these orientations indicates that an internal market orientation is important for the development of a market orientation. A path model is used to investigate the direct and indirect impact of hypothesized variables on market orientation. A questionnaire has been made to find the effects of internal market orientation on market orientation and the data has been collected in the service industry. After the analysis of it, it was realized that the internal market orientation gives little direct effect on market orientation. Instead, dynamic capability plays a pivotal role as a moderation variable between internal market orientation and market orientation. From a managerial perspective, an organization should motivate employees through internal marketing and dynamic capability in order to increase market orientation which is critical to competitive advantage. Overall, these results provide an insight into the organizational dynamics for the development of a market orientation. It was revealed that the conceptual framework can be used for both medical service employees and financial service employees.
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