제품혁신과 프로세스혁신이 기업 경쟁성과에 미치는 영향 = Effects of product and process innovation on the competitive performance of firms

다국어 초록 (Multilingual Abstract)

This thesis focuses on the study of the competitive performance of product and process innovation. We use some factors of knowledge, technology and material resources as independent variables, which affect on the degree of product and process innovation. Then we use the factors of performance of market competitiveness as dependent variables, which are influenced by both product and process innovation. We perform empirical study on the industries of automobile parts and electronic parts.
The purpose of this study is, firstly, to find out effects of the factors of knowledge, technology and material resources on the degree of product and process innovation. Secondly, we try to find out the effects of ambidextrous innovation (product innovation plus process innovation) on the performance of market competitiveness. Thirdly, we figure out the difference of innovation performance between automobile parts and electronic parts industry.
The result of the study is that the factors of knowledge, technology and material resources affect significantly on both product and process innovation, which in turn affect significantly on the performance of market competitiveness in the whole industry model. In the separate industry model, knowledge and technology affect significantly on process innovation in electronic parts industry, but not in automobile parts industry. Also product innovation affects significantly on process innovation in the automobile parts industry, but not in electronic parts industry. The other 5 hypotheses show no difference between two industries.
We used sample data of 64 firms of automobile parts and 65 firms of electronic parts. For these firms, we made survey of 5 point Likert scale measurement. Also we performed empirical test, using PLS-3.0 program.

목차 (Table of Contents)

• Ⅰ. 서론 1
• 1. 문제의 제기 1
• 2. 연구의 목적 4
• 3. 연구의 범위 5
• 4. 연구의 체계 6
• Ⅱ. 전자와 자동차산업의 특성 8
• 1. 산업의 개념과 특징 8
• 1) 산업의 개념 8
• 2) 산업의 분류 8
• 3) 산업경쟁력의 개념 9
• 2. 전자산업의 특성 10
• 1) 전자산업의 개념 10
• 2) 전자산업의 구조 10
• 3) 전자부품산업의 특성 12
• 3. 자동차산업의 특성 13
• 1) 자동차산업의 개요 13
• 2) 국내 자동차시장 현황 15
• 3) 기술혁신의 방향 16
• 4) 자동차의 혁신과정 17
• 4. 전자부품과 자동차부품산업의 특성비교 18
• Ⅲ. 선행연구 검토 20
• 1. 선행연구의 틀 20
• 2. 선행연구의 고찰 24
• Ⅳ. 이론적 배경 31
• 1. 가치사슬시스템 31
• 2. 혁신의 개념 32
• 1) 혁신의 정의 32
• 2) 혁신의 종류 33
• 3) 혁신전략의 유형 36
• 3. 양손혁신의 개념 38
• 1) 제품혁신의 개념 39
• 2) 프로세스혁신의 개념 40
• 4. 양손혁신의 특성 44
• 1) 양손혁신의 이질성 44
• 2) 양손혁신경영자의 역할 45
• 3) 양손혁신의 관리 48
• 5. 양손혁신의 사이클 49
• 1) 기술혁신 사이클 49
• 2) 기술혁신의 패턴 51
• 6. 자원요소 53
• 7. 경쟁요소 56
• Ⅴ. 연구모형과 가설설정 59
• 1. 연구모형의 제안 59
• 2. 변수의 조작적 정의 60
• 1) 제품혁신성과 변수 60
• 2) 프로세스혁신성과 변수 60
• 3) 시장경쟁성과 변수 61
• 4) 지식·기술 변수 61
• 5) 물적자원 변수 61
• 3. 연구의 가설 62
• 1) 지식·기술과 혁신성과 62
• 2) 물적자원과 혁신성과 63
• 3) 제품혁신과 프로세스혁신 64
• 4) 혁신성과와 시장경쟁력 66
• Ⅵ. 연구의 방법 69
• 1. 측정척도 69
• 1) 지식·기술자원 70
• 2) 물적 자원 70
• 3) 제품혁신성과 71
• 4) 프로세스혁신성과 71
• 5) 시장경쟁성과 72
• 2. 표본 72
• 1) 표본의 대상 72
• 2) 표본의 특성 73
• 3) 분석 도구 77
• Ⅶ. 결과분석 78
• 1. 측정모형의 분석 78
• 1) 수렴타당성 검증 78
• 2) 판별타당성 검증 82
• 2. 경로분석 및 가설검정 84
• 1) 전체모형의 가설검정 84
• 2) 산업간 모형의 차이검정 84
• 3) 가설검정의 종합결과 87
• Ⅷ. 논의 및 시사점 89
• 1. 전체모형 논의 89
• 2. 산업별모형의 차이분석 90
• 1) KT와 PS의 차이분석 91
• 2) PI와 PS의 차이분석 92
• 3. 연구의 시사점 95
• 1) 이론적 시사점 95
• 2) 실무적 시사점 95
• Ⅸ. 결론 97
• 1. 연구의 요약 97
• 1) 전체모형 요약 97
• 2) 산업별모형 요약 98
• 2. 연구의 한계 및 제언 99
• 참고문헌 101
• 영문초록 120
• 부록(설문지) 122

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