광고 텍스트를 활용한 비판적 읽기 능력 신장 방안 연구 = (A) study on critical reading comprehension enhancement mothed using advertisement text

다국어 초록 (Multilingual Abstract)

In this multi-media era, language activities that are being done through electronic media like computer or TVs are occupying a great part in communications. so the understanding and utilizing abilities on media languages are going to be the essential elements of language activities. Therefore, it is necessary to educate student so that they are able to learn the ways to use multi-media for themselves, accepting the media critically.
Advertisement includes not only the situation a society faces, but also the information about the direction people pursue. And also, it is an important communication means and a culture that help students understand and discern the real world and affect their life. So it is needed to teach them the advertisement in schools. And the purpose of education is not fixed always. It changes as the era and the society change. Depending on the circumstances, conditions and objects, the content and the types of education can change, and the educational methods also can change.
It is a well-known fact that improving learners ability in using the Korean language is an important objective of the education of Korean language and the ability of using and understanding media language will become the essential element in speech ability. Accordingly, it is deemed necessary that education should focus on training the learners actively to utilize and to accept the media judge mentally and independently through understanding the characteristics and application of multi-media language.
Along with creative reasoning, critical reasoning is one of the two domains in reasoning that are emphasized in Korean language education. Advertisement language has its possibility to be utilized as linguistic tool to improve creative reasoning. However, as it also causes negative results including involuntary and uncritical acceptance of such language caused by the characteristic of indiscriminate spread of advertisement, it is deemed indispensable to strengthen critical reading ability of the younger generation to selectively accept proper media. Under the current circumstance that advertisement affects the younger generations speech more often negatively than positively, I believe that strengthening the critical reading makes possible the education for improving younger generations ability of selective acceptance of negative or positive aspects of advertisement.
Therefore, the research in this paper focuses on the educational usefulness of advertisement language for the improvement of critical reading ability and how advertisement language can be utilized to improve critical reading ability.
Basic assumption of this paper is that critical reading can be strengthened through education utilizing advertisements, and the summary of arguments of this paper is as follows:
As the research on the usefulness of advertisement text as linguistic tool for the improvement of critical reading ability in conjunction with the functions of critical reading and advertisement text was deemed to be a meaningful research subject, this paper deals with the research on the usefulness of advertisement text as linguistic tool for critical reasoning improvement in conjunction with the functions of critical reading and advertisement text.

목차 (Table of Contents)

• 목차
• Ⅰ. 서론 = 1
• 1. 연구의 목적과 방법 = 1
• 2. 연구사 검토 = 3
• Ⅱ. 광고 텍스트의 비판적 읽기 = 6
• 1. 광고 텍스트의 특성과 국어 교육적 효과 = 6
• (1) 광고 텍스트의 특성 = 6
• (2) 광고 텍스트의 기능과 국어 교육적 효과 = 12
• 2. 광고 텍스트의 읽기 교육적 수용 = 16
• 3. 비판적 읽기 지도 방법 탐색 = 19
• (1) 비판적 읽기의 이론적 배경 = 19
• (2) 비판적 읽기의 지도 요소 = 24
• Ⅲ. 광고 텍스트의 비판적 읽기 지도 방안 = 29
• 1. 광고 텍스트를 통한 비판적 읽기 전략 = 29
• (1) 사실과 의견 구분하기 = 30
• (2) 표현의 효과 평가하기 = 40
• (3) 신뢰성, 타당성 판단하기 = 49
• 2. 비판적 읽기 모형 = 53
• 3. 광고텍스트를 활용한 비판적 읽기 지도의 실제 = 57
• Ⅳ. 결론 = 74
• 참고문헌 = 78
• ABSTRACT = 83