대형할인점 입지로 인한 재래시장 위축해소 및 발전방향에 관한 연구 : 양산시를 중심으로 = (The) Study on the future directions of conventional markets in accordance with location of large-scale discount stores:focused on Yangsan city

다국어 초록 (Multilingual Abstract)

Conventional markets have played great roles on promoting communities and strengthening local economics. But recently conventional markets have been losing their position because of social and economic changes. After government opened the distribution markets to the foreign investors in 1996, discount stores and new kinds of retail stores such as large-scale discount stores and e-shopping malls have grown day by day. Under this environment, conventional markets have been depressed continuously.
As the various aspects of our society are developed and changed rapidly, distribution industry structure and purchasing patterns of consumers have repeated a lot of changes. Conventional markets tried to adjust themselves to these changes but they couldn't find more strategic and more synthetic methods. Therefore, continuation of conventional markets is realistically in a difficult circumstance especially because of advent of big distribution enterprises and new retail forms.
Most of conventional markets have troubles in several sides; one trouble of physical aspect is old interior equipment. another trouble is short of strategic method on sale and traders' awareness. And problem of the commodities is unreasonable quality and price. Finally one of the most serious troubles is short of places where consumer can enjoy information rest and leisure and parking lots.
With the cognition of these difficulties, recently the government, local self-government, traders and commercial organizations of every position are trying for activation of conventional markets. although government and other parts have made an effort to activate conventional markets they didn't consider traditional and functional aspects of conventional markets. Simply, they were bent on rebuilding and redevelopment.
The purpose of this study is to reveal the influence on conventional markets by location of large-scale discount stores in Yangsan city, a especially small city and to suggest the direction of conventional markets from now on. To accomplish this purpose and to reveal empirical results, first, the present condition of Yangsan city was investigated. Second, interviews concerning conventional markets and large-scale discount stores were acted, lastly, questionnaire for consumers and traders was analyzed through a statistical technique.
The results of these analyses, to solve the trouble of conventional markets and to activate markets in several aspects, this research suggests that development direction of conventional markets should be focused on preservation of the traditional functions rather than rebuilding and redevelopment of the facilities. Above all, this study proposes that our conventional markets are expected to play a role of the main place in the community.
Conventional markets of Korea have not only a spatial function that is for our people to buy and sell as a ground of living but also economic, social, political and cultural functions. Moreover a conventional market is situated in the geographical center as a node of a local development and it is important that it had played very important roles as the power of local economy in the past and it is still a place for people to influence their living. These are the reasons conventional markets should be activated.

목차 (Table of Contents)

• 목차
• 제 1 장 서론 = 1
• 제 1 절 연구의 배경 및 목적 = 1
• 제 2 절 연구의 범위 및 방법 = 3
• 1. 연구의 범위 = 3
• 2. 연구의 방법 = 3
• 제 2 장 재래시장과 대형할인점의 이론적 고찰 = 5
• 제 1 절 개념 및 특성 = 5
• 1. 재래시장의 개념 및 특성 = 5
• 2. 대형할인점의 개념 및 특성 = 8
• 제 2 절 유통시장의 환경변화 및 정책 = 11
• 1. 유통시장의 환경변화 및 현황 = 11
• 2. 재래시장의 문제점 및 활성화 필요성 = 20
• 3. 재래시장에 대한 정책 = 25
• 제 3 절 선행연구 및 시사점 = 28
• 제 3 장 연구대상지역 현황조사 및 문제점 = 32
• 제 1 절 양산시 일반 현황 = 32
• 제 2 절 양산시 유통산업현황 = 34
• 1. 재래시장의 역사 및 현황 = 35
• 2. 상가시장 현황 = 44
• 3. 대형할인점의 현황 및 파급효과 = 45
• 제 3 절 양산시 재래시장의 문제점 = 48
• 제 4 장 실증분석 및 소결 = 50
• 제 1 절 분석개요 = 50
• 제 2 절 대형할인점 입점이 재래시장에 미치는 영향의 실증분석 = 51
• 1. 재래시장 판매자 설문분석 = 51
• 2. 양산지역 소비자 설문분석 = 58
• 3. 분석종합 = 68
• 제 3 절 재래시장의 개선방향에 대한 제시 = 74
• 1. 사례를 통한 방향제시 = 74
• 2. 도시 계획적 접근을 통한 방향제시 = 77
• 제 5 장 결론 = 80
• 참고문헌 = 83
• 부록 대형할인점 입점이 재래시장에 미친 영향평가를 위한 소비자 의식조사 = 86
• Abstract = 97