조직원 간 대인 커뮤니케이션이 기업명성에 미치는 영향 -조직-사원 관계성 및 조직 동일시의 매개효과 = A Study on the Relationship between Interpersonal Communication among Employees and Corporate Reputation -Mediation Effect of Employee-Organization Relationship and Organizational Identification

다국어 초록 (Multilingual Abstract)

This study analyzed how much impact communication among superiors or co-workers have on the corporate reputation. It also researched mediation effect, setting the employee-organization relationship and organizational identification as mediating variables to specify the process of how communication among employees would have effect on the corporate reputation. The results showed that the composure from communication with superiors had a direct and significant effect on the corporate reputation. The mediation effect of the employee-organization relationship was significant though no mediation effect of organization identification was found. This study proved that interpersonal communication with superiors was the main variable that affected the reputation through empirical research and found significant causal relationship among interpersonal communication, the employee-organization relationship, organizational identification and reputation.

참고문헌 (Reference)

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