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중국 특급 호텔 레스토랑 고객의 지각된 조직시민행동이 서비스품질 및 재방문의도에 미치는 영향에 관한 연구
후맹함 관광경영학회 2020 관광경영연구 Vol.94 No.-
This study aimed to empirically analyze and establish the relations of perceived Organizational Citizenship Behavior, service quality, and revisit intention of Chinese hotel restaurant customers. To achieve the objectives of the study effectively, both literary and empirical research methods were conducted. Theoretical examination of perceived organized civic action, service quality and revisit through literature research was conducted, and empirical research methods were implemented based on the results of the literature study. In addition, the statistical processing of the collected data used SPSS 22.0 and frequency analysis, reliability analysis, factor analysis, correlation analysis, and multiple regression analysis were performed to verify the hypothesis. This study conducted a survey targeting the users of a deluxe hotel restaurant located in Shanghai, and the results of analyzing the collected data are as follows. First, in the results of analyzing the relation between perceived Organizational Citizenship Behavior and service quality, the perceived Organizational Citizenship Behavior had significantly effects on the service quality. Second, Second, in the results of analyzing the relation between service quality and revisit intention, the service quality had significantly effects on the revisit intention, Third, in the results of analyzing the relation between perceived Organizational Citizenship Behavior and revisit intention, the perceived Organizational Citizenship Behavior had significantly effects on the revisit intention. Through the study of research subjects, we should establish marketing strategies to maximize the interests of hotel companies and customers as well as effective customer management, and We want to use it as data to enhance the competitiveness of hotel companies and get important implications for human resource management.
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재한 중국유학생의 전공 선택 동기가 대학생활 적응에 미치는 영향에 있어 전공만족과 전공몰입의 매개효과
후맹함,김영현 한국관광산업학회 2018 Tourism Research Vol.43 No.1
This study, based on the need of research on the motive of choosing specific majors among foreign students, intended to examine the relationship between motive of choosing majors among Chinese students studying in Korean universities, taking up the largest number of foreign students in Korean universities, and their adjustment to college life, and mediating effect of satisfaction with majors and major commitment on the relationship between motive of choosing specific majors and their adjustment to college life. Empirical analysis showed the following results. First, the analysis of relationship between motive of choosing specific majors and their adjustment to college life revealed that both intrinsic and extrinsic motives have positive (+) effects on their adjustment to college life. That is, if they are highly conscious of both intrinsic and extrinsic motives, the better they can adjust themselves in school life. Next, to examine mediating effect of satisfaction with majors and major commitment on the relationship between intrinsic motive of choosing specific majors and their adjustment to college life, this study did hierarchical regression analysis, and the results are as follows. Among all kinds of motives for choosing specific majors, both intrinsic and extrinsic motives have positive (+) effects on their adjustment to college life. Second, the satisfaction with majors has mediating effects on the relationship between motive of choosing specific majors and their adjustment to college life. Third, it was found that major commitment has mediating effects on the relationship between motive of choosing specific majors and their adjustment to Korean college life. Consequently, this study emphasizes that to adjust themselves to Korean college life, Chinese students need to pay attention to location of motives when they choose their majors, and that to improve their adjustment to Korean college life, they need to pay attention to the role of satisfaction with majors and major commitment. 본 연구에서는 유학생들의 전공 선택 동기에 대한 연구의 필요성을 바탕으로 현재 한국에서 외국인 유학생 가운데 가장 많은 수를 차지하고 있는 중국인 유학생의 전공 선택 동기와 대학생활 적응 간의 관계를 파악하고 중국 유학생들의 전공만족과 전공 몰입은 전공 선택 동기와 대학생활 적응 간의 관계에 대한 매개효과를 규명하고자 하였다. 실증분석 결과 다음과 같은 연구결과가 도출되었다. 먼저 중국 유학생의 전공 선택 동기와 대학생활 적응의 관계를 검증한 것으로 분석결과 전공 선택 동기 중 내재적 동기와 외재적 동기가 대학생활 적응에 정(+)의 방향으로 영향을 미치는 것으로 나타났다. 즉 내재적 동기와 외재적 동기에 대해 높게 지각하면 대학생활 적응이 높아진다고 볼 수 있다. 다음으로 내재적 전공 선택 동기가 대학생활 적응에 미치는 영향에서 전공만족과 전공몰입의 매개효과를 알아보기 위해 매개효과 분석단계에 따라 위계적 회귀분석을 실시하였고 본 연구의 결과는 다음과 같다. 전공 선택 동기와 대학생활 적응의 관계를 검증한 것으로 분석결과 전공 선택 동기 중 내재적 동기와 외재적 동기가 대학생활 적응에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 전공 선택 동기와 대학생활 적응의 관계에서 전공만족은 매개효과를 보일 수 있는 것으로 나타났다. 셋째, 전공 선택 동기와 대학생활 적응의 관계에서 전공몰입은 매개효과로 보일 수 있는 것으로 나타났다. 따라서 중국유학생의 성공적인 대학생활 적응을 위하여 전공 선택 시 동기의 소재가 중요하고 대학생활 적응을 향상시키기 위해 전공만족과 전공몰입의 작용의 역할이 중요요인이라는 것이 실증분석 되었으며, 이에 따른 시사점을 제시하였다.
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