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Conflict, Peace and Ethical Solutions: A Confucian Perspective on War
( Xin Zhong Yao ) 성균관대학교 동아시아학술원 2004 Sungkyun Journal of East Asian Studies Vol.4 No.2
The Confucian perspective on war is based on the universality of the Way, believing that a war that violates the Way is unjust, while an army that is to fulfil the Way will win victory without causing violence. However this paper argues that Confucianism should not be defined as a just war theory, because it has a fundamental inclination towards ethical pacifism, namely, taking moral influence rather than war as the solution of disorder and conflict. Can the Confucian way be transformed so that it will be conducive to the peace and harmony of the world in the twentieth century? Having examined the significance and implications of the early Confucian masters` discussion of conflict, peace and ethical solutions, this paper reaches a positive answer to the question that these remarks are of value for us to seek a way out of conflict and war the world is faced with today.
Marketer Generated Content on Social Media: How to Support Corporate Online Distribution
ZHONG, Xin,YAN, Jinzhe Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.3
Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.
Marketer Generated Content on Social Media: How to Support Corporate Online Distribution
Xin ZHONG,Jinzhe YAN 한국유통과학회 2022 유통과학연구 Vol.20 No.3
Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers’ willingness to buy online in the anchor of consumers’ perspective to answer the question of “how social media generated content support corporate online distribution”. Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers’ online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.
Xin Zhong,Yang Yang,Jing Zhao,Binbin Gong,Jingrui Li,Xiaolei Wu,Hongbo Gao,Guiyun Lü 한국식물병리학회 2022 Plant Pathology Journal Vol.38 No.3
Fusarium wilt caused by Fusarium oxysporum f. sp. niveum (Fon) is the most serious soil-borne disease in the world and has become the main limiting factor of watermelon production. Reliable and quick detection and quantification of Fon are essential in the early stages of infection for control of watermelon Fusarium wilt. Traditional detection and identification tests are laborious and cannot efficiently quantify Fon isolates. In this work, a real-time polymerase chain reaction (PCR) assay has been described to accurately identify and quantify Fon in watermelon plants and soil. The FONRT-18 specific primer set which was designed based on identified specific sequence amplified a specific 172 bp band from Fon and no amplification from the other formae speciales of Fusarium oxysporum tested. The detection limits with primers were 1.26 pg/μl genomic DNA of Fon, 0.2 pg/ng total plant DNA in inoculated plant, and 50 conidia/g soil. The PCR assay could also evaluate the relationships between the disease index and Fon DNA quantity in watermelon plants and soil. The assay was further used to estimate the Fon content in soil after disinfection with CaCN2. The real-time PCR method is rapid, accurate and reliable for monitoring and quantification analysis of Fon in watermelon plants and soil. It can be applied to the study of disease diagnosis, plantpathogen interactions, and effective management.
钟馨(Xin Zhong) YIXIN 출판사 2023 教育教学研究论丛 Vol.1 No.6
翻译专业文化类系列课程是学生全面接触西方意识形态的一个主要传播渠道,也是学生经验不同文化价值观争斗的一个重要社会场域,亟待大力加强系统科学的课程思政建设。本文以跨文化交际课程为例,探讨翻译专业文化类课程群的思政教学设计与实践,系统建设思政教学设计、教学实践、教学模式三个递进性阶段,让课程思政真正“可教学”、“可评价”、“可推广”。 The culture courses for translation majors are a main communication channel for students to be comprehensively exposed to western ideology and an important social field for students to experience the struggle of different cultural values, so it is urgent to strengthen the systematic and scientific construction of ideologicalpolitical instruction. Taking Intercultural Communication Course as an example, this paper discusses the design and practice of ideological-political instruction in the culture courses for translation majors, and systematically constructs three progressive stages which are the instructional design, teaching practice and teaching mode for ideological-political instruction, so that ideological-political instruction can be truly teachable, assessable and replicable.