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An Empirical Analysis of Factors Influencing the Information Service Quality of Recruitment Websites
Feng Hu,Zhiyi Rao,Jieping Li 보안공학연구지원센터 2016 International Journal of Hybrid Information Techno Vol.9 No.12
The online recruitment industry has developed rapidly under the Internet Plus environment, but the job hunters are rarely satisfied to the overall information service quality of recruitment websites. In order to improve the information service quality of recruitment websites, and maintain the competitive advantages of the industry, we conduct an empirical analysis of the factors influencing the information service quality of recruitment websites. Based on synthesizing the service quality evaluation indicators from both domestic and foreign studies,we propose the research model and hypotheses from the perspective of job hunters. We then conduct an online survey, and perform descriptive analysis, reliability analysis, factor analysis, variance analysis, correlation analysis and regression analysis on the sample data to test the research model and hypotheses with SPSS. The results show that the information content quality, reliability, ease of use, personalization and interactivity all have significantly positive correlation with the information service quality of recruitment websites.