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A study on the effect of user experience of fitness APP on product trust and purchase intention
Huizhuo Zhou,Xiaoyu Xing,Zifan Lu 강원대학교 경영경제연구소 2022 Asia-Pacific Journal of Business Vol.13 No.3
Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.
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ZHOU HUIZHUO,Yang, Zijian 한국비즈니스학회 2024 비즈니스융복합연구 Vol.9 No.1
The purpose of this study is to analyze the impact of customer participation on customer behavior intention under the O2O mode of fast fashion brands. This study collected data from 232 customers with experience using fast fashion brands O2O mode. The results showed that customer participation (advance preparation, information sharing and interpersonal interaction) and the relationship between functional value had a positive effect. Customer participation (advance preparation, information sharing, cooperative behavior and interpersonal interaction) and the relationship between emotional value had a positive effect. Customer experiential value (functional value and emotional value) had a significant positive impact on customer behavior intentions (repurchase intention and word-of-mouth intention). Based on the research findings, this study suggests that fast fashion brand O2O e-commerce enterprises should recognize the necessity of close interaction and collaboration with customers. It is essential to produce products or services that truly meet customers' needs and advocate the customer-centric business philosophy.
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Huizhuo Zhou,Xiaoyu Xing 한국무역연구원 2022 무역연구 Vol.18 No.5
Purpose – This study is meaningful in providing strategic implications for improving the logistics service quality of fresh food e-commerce companies by empirically analyzing the impact of logistics service quality on customer satisfaction, customer trust, and repurchase intention. Design/Methodology/Approach – The study collected data on 285 customers with shopping experience on fresh food e-commerce platforms and verified with a structural equation model using AMOS 26.0. Findings – First, it was confirmed that the delivery quality, timeliness, and reliability of fresh food e-commerce logistics service quality had a positive impact on customer satisfaction. Second, it was found that delivery quality, information quality, and reliability of fresh food e-commerce logistics service quality had a positive impact on customer trust. Third, both customer satisfaction and customer trust had a positive impact on repurchase intention. Research Implications – In terms of theory, theoretical research is carried out by investigating which factors of fresh food e-commerce logistics service quality can improve customer satisfaction and customer trust. In terms of practice, it provides reference suggestions for fresh food e-commerce enterprises to improve the quality of logistics services and improve business performance in the future. It will also provide a reference for other follow-up research.
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