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Research On Mobile Medical Integration System for Children
Zhou Lianru,Jiao Xiongfei,Liu Lijun,Li yuanqin 보안공학연구지원센터 2016 International Journal of Database Theory and Appli Vol.9 No.12
In view of the valuable medical resources at home and abroad, especially considering the fact that children's medical resources can't meet the needs, the author designed the mobile medical integration system with the help of mobile Internet platform and cloud computing platform. The system is divided into two parts of the mobile terminal and cloud computing platform, which are used respectively by the guardian and the doctor. The health monitoring terminal designed for children are wearable watches whileAPP is developed for the guardian and the doctors. Cloud platform designed a platform for data storage, message processing, functional applications and other modules, forming a “cloud+client” service model. This system makes the children's disease prevention, emergency treatment and medical treatment behavior become more convenient and fast, protects the healthy growth of children, provides reference and solution for the future development of medical care.
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Advertising and Ownership Structures: Evidence from the Emerging Chinese Market
김민중,Leslie S.C. Yip,Yuanqin Li,김용희 Academy of Asian Business (AAB) 2015 Academy of Asian Business Review Vol.1 No.1
With fast economic growth and urbanization of the country, the size of the domestic consumer market of China is getting larger. To attract and satisfy the emerging new customers in China, local and multinational firms face the challenge of innovating their products and communicating their value with the customers. Hence, R&D and marketing functions in the Chinese firms have become more important for their sustainable growth. In this paper, we focus on advertising expenditures spent by publicly listed Chinese firms and examine key determinants of advertising spending by the Chinese firms. By manually reading annual reports from the public firms each year between 2004 and 2008, we obtained the data for firm-level advertising expenditures. We then propose the firm’s ownership structure as an important driver of advertising spending in China. Specifically, we measure the ownership by 1) government, 2) institutions, and 3) management using financial statement data, and we find that institutional ownership is positively associated with adverting expenditures. With the findings, we provide several implications to managers, especially managers conducting their business in an emerging Asian market like China.
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