Direction of Research on E-business Consulting for Small Businesses - With a Focus on E-commerce –

SangSun Kim,YenYoo You,Jeongwan Hong 중소기업융합학회 2015 중소기업융합학회 국제학술대회논문집 Vol.2 No.1

Modern day e-businesses can create significant capital for corporations while enhancing long-term efficiency. As such, they have become a source of economic development for many nations. Lately, the e-commerce industry has been undergoing a polarization of profits due to competition, with small businesses seeing very low performance even though trade volume has increased tremendously every year. The cause for this can be found in the lack of accumulated knowledge available as practical reference along with a shortage of knowledgeable professionals. Therefore, this study intends to suggest a model that presents a direction of consulting for small businesses to increase their competitiveness in e-business. Moreover, the suggested model studies variants for e-business value in two different contexts: the technology and the organization.

A Study on Effect of Consulting Service Quality and Organizational Character of Companies That Receive Consulting on Consulting Performance and Repurchase Intention

SungHee Yoon,YenYoo You 중소기업융합학회 2015 중소기업융합학회 국제학술대회논문집 Vol.2 No.1

This study aims to examine the effect of the consulting service quality and organizational character of companies that receive consulting on repurchase intention, by looking at their consulting performance, organizational characteristics (in other words, managerial support), and the regulation effect of change-receptive capacity for service quality.

Study on the effects of follow-up consulting service on perceived reciprocity, corporate trust and relational embeddeness

DongJu Shin,YenYoo You,JungWan Hong,Seok Kee Lee 중소기업융합학회 2015 중소기업융합학회 국제학술대회논문집 Vol.2 No.1

This research seeks to verify the importance of follow-up measures which can possibly have a significant effect on business administrative consulting outcomes. The research findings are summed as follows: It was found that a consultant’s follow-up service had a positive effect on the perceived reciprocity. Also, the perceived reciprocity was found to have a positive effect on relational embeddeness and Corporate trust.

Organizational culture for job involvement and organizational commitment

DoHyun Kim,YenYoo You 중소기업융합학회 2015 중소기업융합학회 국제학술대회논문집 Vol.2 No.1

This study identifies the process by which organizational culture is established, an organizational culture flow that leads to successful outcomes, and a pattern for solving problems of the organizational unit, all of which are structures with diverse applications.

An Exploratory Study on the E-business Risk of Small and Medium-sized Enterprises

SangSun Kim,YenYoo You,KwanSik Na 중소기업융합학회 2015 중소기업융합학회 국제학술대회논문집 Vol.2 No.1

Owing to informatization and the mobile revolution, e-business has become the most important element of modern management. E-business has the advantage that an organization can conduct its own business efficiently and effectively at relatively lower cost; however, it also carries the risk of affecting the survival of the entire organization. As the number of clients who use Internet and enterprises entering e-business is increasing, various risk factors have shown constant recurrence, and their importance is inevitably increasing. Although studies on e-business risks have been actively conducted since the mid- 1990s, there have been limits in applying them in practical work as only few of them have focused on the e-business risk factors of small and medium-sized enterprises and their management methods. Therefore, this study intends to analyze the challenges by classifying the existing studies based on the risk factors and suggesting directions for future studies.

The study on influential factors on satisfaction with SME consulting programme

Jung Ill Kim,YenYoo You,KwanSik Na 중소기업융합학회 2015 중소기업융합학회 국제학술대회논문집 Vol.2 No.1

This study is aimed at identifying the degree of satisfaction with SME consulting programme and consultants, and acquiring the data for improvement of the programme through performance measurement. The reason why this study focus on the SME consulting programme is because SMEs face difficult business environment but have lack of resources to proactively response to the business changes. Previous domestic studies on consulting focused mainly on theoretical study, particularly on large businesses. This study intended to conduct survey on the degree of SMEs' involvement with the SME consulting programme, on the satisfaction with the programme, the consultants, and influential factors of programme performance. Furthermore, it intended to conduct an in-depth analysis on the influence among those factors and provide the direction for development by measuring the achievements of the business consulting programme.

중소기업의 재무상태 및 경영성과의 패턴변화에 관한 연구

최창호 ( Cangho Choi ),유연우 ( Yenyoo You ) 한국중소기업학회 2015 中小企業硏究 Vol.37 No.3

본 연구는 중소기업을 대상으로 잠재성장곡선모델(Latent Growth Curve Model)을 활용하여 첫째, 시간의 변화에 따른 재무상태 및 경영성과에 대한 발달괘적을 살펴보고 둘째, 위험 및 수익성의 원천인 비 유동자산의 발달괘적이 경영성과의 근간인 매출액의 발달괘적에 어떤 영향을 미치는지를 파악한 후, 마지막으로 매출액순이익률, 총자산회전율 및 부채비율의 발달괘적이 자기자본순이익률의 발달괘적에 미치는 영향관계를 실증적으로 분석하였다. 분석결과는 다음과 같다. 시간이 지남에 따라 비유동자산과 매출액 등 재무상태 및 경영성과를 구성하는 모든 항목은 통계적으로 유의미하게 꾸준히 증가하는 선형모형을 보였으며, 비 유동자산의 발달괘적이 매출액의 발달괘적에 통계적으로 유의한 정(+)의 영향관계를 보였다. 한편, 부채비율의 발달괘적은 자기자본순이익률의 발달괘적에 영향을 미치지 못했으나, 매출액순이익률 및 총자산회전율의 발달괘적은 각각 자기자본순이익률의 발달괘적에 통계적으로 유의한 정(+) 및 부(-)의 영향을 미치는 것으로 나타났다. The first, this study analyzed empirically the developmental trajectory of financial status and management performance as time goes on, the second, verified the effect of the developmental trajectory of non current assets originating risk and return on the developmental trajectory of sales founding management performance, and finally, tested the effect of the developmental trajectory of net income ratio, total assets turn over and debt ratio on the developmental trajectory of return on equity using a latent growth curve model in small and medium sized enterprises. The result of empirical analysis was as follows. Financial status (non current assets etc.) and management performance (sales etc.) increased linearly as time goes on. The developmental trajectory of non current assets had a positive effect on the developmental trajectory of sales in statistical significance level. Meanwhile, the developmental trajectory of debt ratio had no effect on the developmental trajectory of return on equity in statistical significance level, the developmental trajectory of net income ratio and total assets turn over had a positive and negative effect respectively on the developmental trajectory of return on equity in statistical significance level.

The Effects of Digital Transformation Intention of Small Traders in Domestic Traditional Industries

Dongkil Lee(이동길),Yenyoo You(유연우) 한국산업경영시스템학회 2017 한국산업경영시스템학회지 Vol.40 No.4

With the advent of the fourth industrial revolution, the digital transformation craze has intensified in diverse industries, such as finance, automotive, health care and agriculture. However, relative to industry demand, there is only few domestic research on digital transformation of small traders and no one has implemented empirical study on this field at all. Thus, the study conducted an empirical study to measure the digital transformation intention of domestic small traders. In the early days of domestic business start-ups, we searched for factors affecting the digital conversion intention of small business owners and designed an integrated framework to explain the causal relationship between factors. This study not only expanded and refined the scope of related research but also suggested the direction of another research that was not presented in previous research. However, there are limitations in many ways as much as the initial stage of a specific field of small business owners. There are limitations in explaining the overall perception of Korean small business owners. Therefore, in future studies, it is necessary to study more deeply by presenting more specific and various variables. In addition, although the number of respondents was sufficient in the process of empirical analysis, it is considered that the respondents are not enough to universalize the research result as a traditional small business person who did not convert all digital. It is necessary to carry out a comparative analysis by dividing the two groups in more detail and more specifically in the future study. The result of this study can suggest the direction for accelerating small traders’ digital transformation intention in terms of practical view, and provide useful references which can support the theoretical foundation for researchers who will perform future related research in terms of academic view.