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- 저자 : Yeasun Chung (검색결과 3 건)
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Borham Yoon,Yeasun Chung 한국관광학회 2012 International Journal of Tourism Sciences Vol.12 No.2
Nutrition labeling on restaurant menus is a policy that has been proposed as a way to improve customer awareness and healthier choices. However, little evidence has been gathered to describe which nutrition labeling format is best understood by consumers, helps them to differentiate between healthy and unhealthy foods, and promotes changes in food choices. The purpose of this study was to 1) examine customer perception of the healthiness of side menu items in fast food restaurants; 2) investigate which format of nutrition information labeling (i.e., numeric nutrition information or symbolic nutrition information) could influence customer awareness and menu choices; and 3) compare the perception, awareness, and choice of customers in the U.S. to those in Korea. The results indicated that providing nutrition information influenced college students’ perception, awareness, and choice of healthy side menu options, but some variations were observed according to nationality and type of nutrition information labeling. The results also indicated country differences in consumer perception and awareness of the healthiness of menu items. Symbolic nutrition information was more effective than numeric information in terms of improving consumer choice and awareness of healthy menus. This study implies that policy makers should improve the presentation of nutrition information in order to best promote healthy choices.
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Li Ding,Yeasun Chung 한국관광학회 2014 International Journal of Tourism Sciences Vol.14 No.2
Restaurant firms often make choices between innovation and imitation. To increase the value of their businesses, they develop a new strategy or follow what rivals do. Many restaurants are small businesses that are more flexible and quick in response to changing condition than large businesses, but more vulnerable to changes in the external environment and often not capable to experiment with a new strategy. Therefore, restaurants often choose an imitation strategy over an innovation strategy. In this context, this study aims to explore imitators’ responses to innovator’s actions. It examines the predictable effects of both a company’s strategic orientations and the imitated strategy types on a company’s tendency to imitate, as well as investigates imitation time lag in the U.S. restaurant industry. Using a scenario-based survey approach, ANOVA, and regression analysis, results show that the types of an emerging strategy determine the competitor’s entry into the market and its response speed. Results suggest that competitive responses vary according to the competitor’s strategic orientations, as well as explain the usefulness of particular strategies during their lifetimes, since imitation and competition impede innovation.
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Li Ding,Jing Yang,Yeasun Chung People&Global Business Association 2018 Global Business and Finance Review Vol.23 No.1
This study aimed to compare the commonalities and differences of corporate social performance among a sample of U.S. hospitality and manufacturing companies, as well as to examine the impacts of corporate social performance on corporate financial performance in both industries. Using panel data from 1991 to 2013, the study primarily investigated significant differences in the environment, corporate governance, and diversity-related performance among companies in the sample. Among the results, the performance of employee relations and corporate governance was positively associated with short- and long-term financial performance among the hospitality companies. However, the community performance tended to influence the short-term financial performance and employee relations tended to influence the long-term financial performance of the manufacturing companies. The results clarify the complex correlations of corporate social performance and financial performance for hospitality researchers, as well as encourage hospitality practitioners to invest efficiently in improving the corporate social performance and thus corporate financial performance of their firms.
KCI
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