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‘Sport as a Resource Caravan’: Understanding How Adults Utilize Sport as a Developmental Tool
David W. Walsh,B. Christine Green,Tracie Harrison,Matthew T. Bowers 글로벌지식마케팅경영학회 2022 Journal of Global Sport Management Vol.7 No.4
Sport-for-development research consistently focuses on studies ofmacro level policy, meso level community development, andmicro level individual development. However, individual develop-ment has largely focused on positive youth development throughsport. Further, development outcomes have been studied withreference to a single program. This study examines the aggregatevalue of sport in development across the lifespan. Specifically, itexamines the role of sport to facilitate or hinder adaptation to lifetransitions. A life-history, thematic analysis with data from semi-structured interviews and life maps with 15 participants aged 50and older was conducted. Results revealed sport’s role as aneffective resource provider via social exchanges when participantsfaced a disruption caused by a life event transition. This is signifi-cant as sport may help provide access to scarce resources theor-ized to alter the fundamental developmental process of anindividual’s life-course (i.e. transitions). With this research, innova-tive sport designs and intentional sport management strategiesthat influence developmental trajectories in adults could emerge.Practical suggestions for program design and marketing are rec-ommended.