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        Making Culture Into Magic: How Can It Bring Tourists and Residents?

        Terry Nichols Clark 한국행정학회 2007 International Review of Public Administration Vol.12 No.1

        I Globalization encourages a New Political Culture (NPC), stressing individualism and egalitarianism, and new modes of governance and public adminstrationII. Consumption and amenities rise in salience to individual citizens and political leaders--with more income, education, and the NPC. Culture and tourism are key parts of this transformation. III. What makes culture magical? Scenes. Culture comes packaged with more: buildings, restaurants, and an audience; a performance can resonate only if it connects to values and concerns of the audience. We sketch 12 types of scenes like Disney Heaven and Bohemia, then 15 dimensions for interpreting like traditionalism, egalitarianism, etc. IV. How to make culture magical? By constructing integrated components of culture and tourism. How? Collect data on many dimensions of consumption (restaurants, types of nearby shops, crime rates, and more). Codify these into types like Disney Heaven or Bohemia. Then calibrate attractive powers of each type of scene and dimension for different types of tourists or residents. To implement this program, we have developed a large data base of 40,000 US zip codes and are working with others internationally along parallel lines (in France, Italy, Britain, Germany, Japan, and Korea). This policy-linked analysis tool is more powerful than most past tourism and culture studies. I Globalization encourages a New Political Culture (NPC), stressing individualism and egalitarianism, and new modes of governance and public adminstration II. Consumption and amenities rise in salience to individual citizens and political leaders--with more income, education, and the NPC. Culture and tourism are key parts of this transformation. III. What makes culture magical? Scenes. Culture comes packaged with more: buildings, restaurants, and an audience; a performance can resonate only if it connects to values and concerns of the audience. We sketch 12 types of scenes like Disney Heaven and Bohemia, then 15 dimensions for interpreting like traditionalism, egalitarianism, etc. IV. How to make culture magical? By constructing integrated components of culture and tourism. How? Collect data on many dimensions of consumption (restaurants, types of nearby shops, crime rates, and more). Codify these into types like Disney Heaven or Bohemia. Then calibrate attractive powers of each type of scene and dimension for different types of tourists or residents. To implement this program, we have developed a large data base of 40,000 US zip codes and are working with others internationally along parallel lines (in France, Italy, Britain, Germany, Japan, and Korea). This policy-linked analysis tool is more powerful than most past tourism and culture studies.

      • Examining Walking, Politics and the Arts in Three Countries

        Brian B. Knudsen,Terry Nichols Clark,Daniel Silver 한국문화정책학회 2015 문화정책 Vol.2 No.1

        This article investigates the impact of walking on social movement and arts activity in the U.S., Canada, and France. By joining them, we enhance the typically separate traditions of the arts, social movements, and walking, hypothesizing that walking relates both directly and interactively with creative and expressive activities like contemporary movement organizations and the arts. With the original use of large-N data from the economic and population censuses of each country, we employ multiple regression analyses to test our propositions across ZIP Codes in the U.S., Forward Sortation Areas in Canada, and communes in France. Findings show strong and significant direct effects of walking that hold in all three countries: both artistic and social movement activities are higher in locales with more walking and walkable contexts. We also find strong interaction effects: when walking occurs in locales with more arts activity, its impact on social movements is greater.

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