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Image of Purple and Orange by Pleasantness Seekers and Comfortableness Seekers
Shin’ya Takahashi,Takashi Hanari,Riko Miyake 한국색채학회 2017 AIC 2017 Jeju Vol.2017 No.10
Following Takahashi and Hanari (2015) and Takahashi, Hanari, and Miyake (2016), relationship between individual’s color preference and his/her personality concerning pleasantness and comfortableness was examined. A hundred and seventy-nine university students answered the questionnaire that asked his/her degree of preference of twelve colors, tendency of seeking pleasantness and comfortableness, and the image of purple and orange colors. The results showed that pleasantness seeking had a positive correlation with restful image for purple, and comfortableness seeking had a positive correlation with restful image for orange. These correlations suggested mental affinity between pleasantness and purple color, and between comfortableness and orange color. However, in the present study, color preference data did not show the same tendency as previous studies; purple preference had no relationship with pleasantness seeking, and orange preference had no relationship with comfortableness seeking. Though the underlying psychological process that links our good feelings and certain colors has become clearer by the present findings, further research is needed with some procedural improvements.