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Non-Price Competition in the Port Sector: A Case Study of Ports in Turkey
Soner ESMER,Hong-Oanh NGUYEN,Yapa Mahinda BANDARA,Kazım YENİ 한국해운물류학회 2016 The Asian journal of shipping and Logistics Vol.32 No.1
Although the port sector has been facing increasing competition, there is limited research on how ports compete using non-price competition strategies. There are a few studies on non-price competition in the port sector. However they mainly focus on the marketing aspect. This paper seeks to fill this gap in the literature, especially from a combined marketing-economic perspective. Especially the paper’s main objective is to identify the determinants of non-price competition in the port sector and evaluate their effect on various aspects of non-price competition. We start with a general conceptual framework to explain how competition in the sector can be affected by various factors and then propose an analytical framework on non-price competition. The analytical model is then used to support the design of a survey questionnaire. Next, hypothesis tests are conducted using exploratory factor analysis (EFA) and structural equation modeling (SEM) and data collected from a survey of Turkish ports. Based on the analysis results, the implications for port management and future research are also discussed.
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A Simulation for Optimum Terminal Truck Number in a Turkish Port Based on Lean and Green Concept
Soner ESMER,Ismail Bilge CETIN,Okan TUNA 한국해운물류학회 2010 The Asian journal of shipping and Logistics Vol.26 No.2
Ports, from the simple physical sea/land interface they once used to be, have uccessively turned into commerce and industrial centers, then into logistics and distribution platforms, and are now becoming intermodal nodes in international supply chains networks, the ef ciency of which now drives trade competitiveness. With her distinguished location, logistics infrastructure and well quali ed manpower, Turkey has the potential of being a hub country in her region. However, in order to achieve this potential, Turkish ports have to consider both lean and green approaches in their business strategies. Lean system design is the most important initial step for cargo handling operation in order to reach green operation. At this point, the study has aimed to analyze a Turkish container terminal both in terms of lean and green dimensions. Due to the constraints of data, however, the study has only focused on the cargo handling operations. A simulation model has been used to determine the optimum number of ontainer handling equipment to increase the lean capabilities of a Turkish port. Besides, the environmental damage caused by handling equipment in cargo handling operations has been discussed through the study, and the optimal number of equipment minimizing the environment damage has been reached.
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