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Shoyama, Shigeko,Matsuo, Aya,Kiro, Yoon,Kim, Jung-Sook 한국의류산업학회 2002 한국의류산업학회지 Vol.4 No.6
The present study selected female Japanese and Korean university students (a population that is assumed to be sensitive to the subject of fashion) as subjects. We investigated (1) their awareness of and attitudes about clothing styles, and (2) their relationships to fashion and various media. In both Japan and Korea, female students were highly interested in fashion and their major motive for adopting a given fashion was "style change" (the desire to change one's style by adopting a novel fashion) or "self-expression" (the desire to express oneself and achieve self-realization). They most frequently adopted a fashion during the acceptance phase (when the fashion has spread through the market and been shown extensively by the media). Korean students were more interested in and positive to fashion than were Japanese counterparts. Fashion magazines often served as the major source of information on clothing fashions. The frequency of buying magazines and the number of magazines bought were higher in Korea than in Japan. The time spent in reading these magazines was also longer in Korea. The frequency of buying fashion magazines correlated with the degree of interest in fashion and the time when a fashion was adopted. Students who adopted a fashion earlier tended to buy fashion magazines more frequently.
Evaluation of Clothing Colors for Elderly People(2)
Shoyama, Shigeko,Kim, Jung-Sook,Tochihara, Yutaka 한국의류산업학회 2001 한국의류산업학회지 Vol.3 No.5
The present study focused on the color of clothing for elderly Korean women, from the viewpoint of helping elderly people live more interesting lives with regard to their clothing, considering that the Korean society will become elderly-oriented in the near future. We took photographs of the elderly served as the models, displayed them on a computer screen , and produced 75 colors of the clothing in the elderly using computer graphics. The 75 colors were evaluated by 2 groups, one of elderly Korean woman group and a group of female students. We compared the ideal colors for and the colors actually worn by elderly people. The evaluation of the clothing colors for elderly women differed between the elderly woman group and the female student group. Analysis of images of the clothing colors selected by the elderly women showed that they attach importance to elegance when selecting clothing colors and have a strong desire to become active. The images held by female students concerning ideal clothing colors for elderly women closely pertained to commonness and inactivity