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- 저자 : Shida Irwana Omar (검색결과 3 건)
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Destination Attributes Classification and Tourist Overall Satisfaction
Gelareh Abooali,Shida Irwana Omar,Badaruddin Mohamed 세계문화관광학회 2013 International Journal of Culture and tourism Resea Vol.6 No.1
The purpose of the current paper is to study the perception of first-time and repeat travelers toward the importance and performance of Penang Island tourism attributes. A total of 12 attributes was developed to evaluate the traveler's satisfaction level towards Penang as a tourist destination. Importance Performance Analysis (IPA) grid depicted the perception of fist-time and repeat travelers towards the level of importance and performance of Penang attributes. The first-time and repeat travelers showed different perception regarding to some of the factors. However, they were agreed in many aspects such as the most important attributes with high level of performance. The implication and recommendation for Penang marketers were discussed.
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Yusnita Yusof,Badaruddin Mohamed,Shida Irwana Omar 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0
The domestic tourism industry in Malaysia has been given priority by the Malaysian government in recent years. The psychographic characteristics of domestic travellers have become important area of interest because of its potential growth in the tourism sector especially in Malaysia. It is important to know the type of personality that will influence their travel behaviour and patterns. This study describes some major profiling of Malaysian domestic travellers according to its psychographic clusters. A total of 1,282 domestic travellers were randomly chosen and interviewed using questionnaire. Based on the Plog's psychographic model, the results show that Malaysians in general are adventurous in nature and like to explore and engage in adventurous activities. However, they are not truly allocentric type of explorers as Malaysians demand a little bit of comfort and security during travels, such as seeking comfortable accommodation. Despite enjoying the nature and would love to visit nature related areas, majority of them do not prefer trekking deep into the wilderness, or kayaking into the open sea, or camping out in the wilderness. The study also indicates that most of Malaysian domestic travellers are either mid-centric or psycho-centric, thus tourism operators should promote packages or activities that suit these types of travellers such as shopping, sight-seeing and cultural activities which mass tourists like to engage in group by offering group packages, group booking or grouping rates for certain activities.
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Badaruddin Mohamed,Mohd Fauzi Sukiman,Shida Irwana Omar 세계문화관광학회 2010 International Journal of Culture and tourism Resea Vol.3 No.1
This study utilized HOLSAT (Holiday Satisfaction) model by Tribe and Snaith to assess the holiday satisfaction of international visitors to the state of Pahang, Malaysia by measuring the gap between tourists' expectations and experiences of destination attributes. This study examines 51 destination variables which were categorized into six groups, namely; accessibility, accommodation, tourist amenities, tourist activities, food/meal and tourism attractions. The result was drawn from questionnaire surveys of 130 international visitors who visiting Pahang between March and April 2010. Three sample segments of respondents, specifically - Gender, Marital Status and Mode of Travel-were identified and investigated in this study to determine the differences amongst various segments of international travelers who visited the study areas. The data, analyzed quantitatively using matrices, showed the mean score of expectation, which were plotted against experience onto two-dimensional axis for positive and negative attributes. The significance of the results was determined using the paired t-test at the scale of 1:1000. The findings provide Pahang's service providers with insights into the perceptions and satisfaction levels of international visitors and recommend improvement strategies that should be emphasized in future tourism development action plan, towards providing better quality services for visitors to the state.
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