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      • Risk Assessment of Recreation and Tourism Activities -The Case of Batu Ferringhi, Penang-

        Badaruddin Mohamed,Nurbaidura Salim,Kamaruzaman Jaaffar 세계문화관광학회 2015 International Journal of Culture and tourism Resea Vol.8 No.1

        The Ferringhi beach in Penang (Malaysia) is one of main attractions in the country that attracts both local and international tourists. The beach is also a popular weekend spot for recreational activities among Penangites as well as excursionists from nearby states. The growth of hotels, apartments and second homes along the five kilometers stretch has reduced the much-needed public beach spaces for the general public. Some of the popular beach spots become the target of various passive activities such as sun bathing, jogging, swimming, and picnicking. But, due to the concentration of visitors, the same spots also host some active activities such as horse riding, parasailing, and speed boating. The interlocking of these passive and active activities, without proper guidelines and zoning, has created serious problems and sometime, dire consequences, which sometimes include fatalities. By employing a selected risk assessment method or model, this paper reports on an assessment of the risks involving activities taking place at the beach spot. It prescribes the hazards and levels of risks involved and eventually suggest some possible preventive risks management approaches. Results from this study would assist the local authority in preparing proper zoning and introducing proper measures to avoid future catastrophes and tragedies, which would tarnish the state tourism image in specific, Malaysian tourism image in general.

      • Holiday Satisfaction

        Badaruddin Mohamed,Mohd Fauzi Sukiman,Shida Irwana Omar 세계문화관광학회 2010 International Journal of Culture and tourism Resea Vol.3 No.1

        This study utilized HOLSAT (Holiday Satisfaction) model by Tribe and Snaith to assess the holiday satisfaction of international visitors to the state of Pahang, Malaysia by measuring the gap between tourists' expectations and experiences of destination attributes. This study examines 51 destination variables which were categorized into six groups, namely; accessibility, accommodation, tourist amenities, tourist activities, food/meal and tourism attractions. The result was drawn from questionnaire surveys of 130 international visitors who visiting Pahang between March and April 2010. Three sample segments of respondents, specifically - Gender, Marital Status and Mode of Travel-were identified and investigated in this study to determine the differences amongst various segments of international travelers who visited the study areas. The data, analyzed quantitatively using matrices, showed the mean score of expectation, which were plotted against experience onto two-dimensional axis for positive and negative attributes. The significance of the results was determined using the paired t-test at the scale of 1:1000. The findings provide Pahang's service providers with insights into the perceptions and satisfaction levels of international visitors and recommend improvement strategies that should be emphasized in future tourism development action plan, towards providing better quality services for visitors to the state.

      • Marketing Cultural Tourism

        Yusnita Yusof,Badaruddin Mohamed,Shida Irwana Omar 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0

        The domestic tourism industry in Malaysia has been given priority by the Malaysian government in recent years. The psychographic characteristics of domestic travellers have become important area of interest because of its potential growth in the tourism sector especially in Malaysia. It is important to know the type of personality that will influence their travel behaviour and patterns. This study describes some major profiling of Malaysian domestic travellers according to its psychographic clusters. A total of 1,282 domestic travellers were randomly chosen and interviewed using questionnaire. Based on the Plog's psychographic model, the results show that Malaysians in general are adventurous in nature and like to explore and engage in adventurous activities. However, they are not truly allocentric type of explorers as Malaysians demand a little bit of comfort and security during travels, such as seeking comfortable accommodation. Despite enjoying the nature and would love to visit nature related areas, majority of them do not prefer trekking deep into the wilderness, or kayaking into the open sea, or camping out in the wilderness. The study also indicates that most of Malaysian domestic travellers are either mid-centric or psycho-centric, thus tourism operators should promote packages or activities that suit these types of travellers such as shopping, sight-seeing and cultural activities which mass tourists like to engage in group by offering group packages, group booking or grouping rates for certain activities.

      • Management Risks in Mountain Bike Tourism

        Kamaruzaman Jaaffar,Badaruddin Mohamed,Kai Xin Tay 세계문화관광학회 2015 International Journal of Culture and tourism Resea Vol.8 No.1

        Sports-based tourism has grown dramatically over the past decades, particularly mountain bike sport. Blessed with tremendous natural resources, beautiful topography, Malaysia offers wonderful settings for various extreme sports opportunities. Mountain bike tourism is one of those sports and is more popular among the younger segment of the population. The growth is clearly seen in the rise of the number of tournaments, at both national and international levels as well as the rising number of participants. Despite this, there is no official data that can substantiate the volume and impacts of this sport. Events staged at more challenging venues or steeper terrains, would attract greater participation due to the greater challenges offered. Difficult geographical settings, however, expose participants to different and various risks that may cause to catastrophic and fatal mountain biking injuries. To date, there is still an absence of a set of specific guideline that can be used by the organisers to manage the risks. This paper reports on a finding of a study on perceived risks by mountain bikers participating in selected tournaments in the Northern Peninsular Malaysia. The surveys conducted revealed that while they acknowledge the importance and potential risks of the events, the level of measures taken by the organisers is still questionable. Results from this survey can serve as guidelines to further improve measures in mitigating risks in adventurous events like mountain bike tournament.

      • Destination Attributes Classification and Tourist Overall Satisfaction

        Gelareh Abooali,Shida Irwana Omar,Badaruddin Mohamed 세계문화관광학회 2013 International Journal of Culture and tourism Resea Vol.6 No.1

        The purpose of the current paper is to study the perception of first-time and repeat travelers toward the importance and performance of Penang Island tourism attributes. A total of 12 attributes was developed to evaluate the traveler's satisfaction level towards Penang as a tourist destination. Importance Performance Analysis (IPA) grid depicted the perception of fist-time and repeat travelers towards the level of importance and performance of Penang attributes. The first-time and repeat travelers showed different perception regarding to some of the factors. However, they were agreed in many aspects such as the most important attributes with high level of performance. The implication and recommendation for Penang marketers were discussed.

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