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RISS 인기검색어
- 검색키워드
- 저자 : Shelby D. Hunt (검색결과 3 건)
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Shelby D. Hunt 한국마케팅과학회 2018 마케팅과학연구 Vol.28 No.1
All marketing research requires philosophy of science foundations. That is, every marketing research project presumes an ontology (what entities – the referents of the constructs – does the research assume to have real existence?), a methodology (what procedures are to be followed for good research?), and an epistemology (how are the knowledge claims of the research to be properly evaluated?). This article argues for scientific realism and the inductive realist models of theory status and generation as providing an appropriate philosophy of science foundation for marketing research. The article (1) explicates the nature of scientific realism, (2) discusses the advantages for marketing researchers of using it as a philosophical foundation, (3) points out three major problems associated with scientific realism, which are labeled the problems of “approximate truth,”“sociological/ political factors,” and “theory development,” (4) reviews the inductive realist model of theory status and shows how it can address the first two problems, (5) reviews the inductive realist model of theory generation and shows how it can address the third problem, and (6) concludes with an invitation for readers to propose viable alternatives to scientific realism so that productive discussion on the philosophical foundations issue can take place.
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The nature and origins of impactful research in marketing
Shelby D. Hunt 한국마케팅과학회 2021 마케팅과학연구 Vol.31 No.2
This article (1) explores the nature and origins of “high impact” (i.e., highly cited) articles in marketing, (2) argues that a major factor is that highly cited articles frequently are the result of their authors’ executing time-consuming, research programs, rather than simply working on individual articles that appear to be immediately publishable, (3) develops a “six-stage model” of programmatic research, and (4) illustrates the six-stage model by means of the author’s “marketing theory” research program.
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Reflections on ethical issues in marketing management: An empirical examination
Lawrence B. Chonko,Shelby D. Hunt 한국마케팅과학회 2018 마케팅과학연구 Vol.28 No.1
This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Researchin 1985. We first offer some thoughts as to why our paper, and others from the same research stream, have been widely accepted by other scholars in the area of marketing ethics. We then offer some thoughts on research topics that researchers might consider as we attempt to further develop our knowledge in the area of marketing ethics. Finally, we provide some perspectives on how researchers can proceed in their research on ethical issues in marketing.
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