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Lee, Jungki(이정기),Sam Fullerton 한국서비스경영학회 2016 서비스경영학회지 Vol.17 No.3
This study explores an intricacy between cultural character and consumer ethics. The study investigates the South Korean public’s perceptions of a set of 12 scenarios describing ethically questionable consumer actions. The scenarios include illegal actions such as fraudulently inflating one’s losses when filing an insurance claim and legal, but questionable actions such as showrooming. The 12 scenarios exhibited a wide range of mean responses, supporting the commonly-stated premise that consumer ethics is situational in nature. Furthermore, the results document a relationship between the acceptance of ethically questionable behaviors and the extent of monetary loss incurred by the victimized organization.