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- 저자 : Regina W.Y. Wang (검색결과 3 건)
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Impact to the Color Image of White Spirit Package by Cultural Difference
Regina W.Y. Wang,Yi Yuan 한국디자인학회 2015 한국디자인학회 학술발표대회 논문집 Vol.2015 No.10
This paper researched on the influence to the color image of white spirit bottle by the differences from both sides (Chinese mainland/Taiwan). With the cross-strait trade becomes more and more frequent, research on the consumers’ attention value and purchase desire towards the color of white spirit bottle offers suggestion for catering cross-strait consumer groups. Research purpose: (1) be aware of the color application tendency of the white spirit bottle on market through gathering the color samples of the available packages; (2) analyze the influences to the attention value and purchase desire of the hues of white spirit bottle (light hue/dark hue/original hue) by different consumers with cultural differences. Research method: through conducting the cognition questionnaire Scale of Attention Value and Purchase Desire, this paper discovered the different feelings from crossstrait consumers with regard to the attention value on the color (hue) of the white spirit bottle. Attention degree for mainlander is “dark hue” is higher than “light hue” and “original hue”. Attention degree for Taiwanese is “original hue” is higher than “light hue” and “dark hue”. The purchase desire on “dark hue” and “light hue” for Chinese mainland people is higher than that for Taiwanese. The results show that the “attention value” towards the package from cross- strait consumers is in direct proportion or inverse proportion to the purchase desire.
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THE DESIGN OF SPORT GRAPHICAL SYMBOLS
Regina W. Y. Wang,I-Ning Liu 한국디자인학회 2015 한국디자인학회 학술발표대회 논문집 Vol.2015 No.10
In this paper, we study what are known as “sport graphical symbols”, examining creative examples of such symbols and conducting a “suitability cognition questionnaire” survey on a collection of sport graphical symbols designed for various Olympic Games. The objectives of this study are: (1) To present the design characteristics of creative sport graphical symbols (in terms of the conveyance of meaning/presentation technique); and (2) to examine the impact of such design characteristics on the “suitability” of sport graphical symbols as cognitively processed by survey participants. The findings of the study are as follows: survey participants believe that sports that are deemed as familiar are suited for expression using newer, less familiar presentation techniques (e.g., graphic symbology), while sports that are less familiar are more suited for expression using more familiar presentation techniques, such as abstract symbology.
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A STUDY ON EMOTION DIMENSIONS EVOKED BY COLOR SCHEMES FROM CAR INTERIOR
Regina W.Y. Wang,Tsai-Miau ke 한국디자인학회 2015 한국디자인학회 학술발표대회 논문집 Vol.2015 No.10
In the study, cognitive behavior questionnaire survey was conducted from the emotional dimension of color. The intentions of study include 1) discussing characters of the color schemes of car interior, and 2) testing how the gender, car type and color tone affect the car interior from emotional dimension. By cognitive questionnaire, the response of participants to the car types and the color schemes of car interior was surveyed. It’s found from the test that the attention, valence and arousal of the “vivid color” are higher than that of “light color, dark color and neutral color”. But the purchase demand on “neutral color” is higher than that of the others.
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