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Role and effect of traditional markets: The internationally awarded case of Barcelos
Sérgio Dominique-Ferreira,José Braga Rui,Queirós Rodrigues Benilda 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.3
Social, economic, and environment sustainability are more than ever hot topics. Because of their importance in this context, we examine how and why traditional markets play such a critical role in local as well as regional development and sustainability, along with their respective effects. We use a single case methodology based on the internationally awarded case of Barcelos (a northern region of Portugal). The main results show that the traditional market of Barcelos plays a critical role in the region, especially with respect to socioeconomic, environmental, and political and administrative effects. To optimize the role and influence of this traditional market, authors suggest the application of artificial intelligence.
Sérgio Dominique-Ferreira,Queirós Rodrigues Benilda,José Braga Rui 한국마케팅과학회 2022 마케팅과학연구 Vol.32 No.3
The competitiveness of the labour market is a critical challenge for future professionals. This work intends to analyse the importance of personal marketing in the professionalization of human resources, as well as the most valued skills in the labour market. For this purpose, sample was composed of recent graduates in tourism/hospitality and other areas (for comparison). The main results show that using personal marketing techniques in job search, develop a personal brand and digital social strategically are perceived as key in the tourism industry. This work enables academic institutions to better adjust tourism degree programmes, as well as a more efficient programme assessment and evaluation. It also provides employees valuable information to be more competitive in the labour market.