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Happiness Leisure Experiences in Consumption
Paula RODRIGUES,Ana SOUSA,Mó,nica VELOSO 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.3
The Personal sense of uniqueness (PSU) is positively associated with subjective well-being and has been recently shown its correlation with happiness, influencing consumer’s experience behavior. However, the effects of hedonic and eudaimonic experience on conspicuous and inconspicuous (consumer’s need for status and inner fulfillment) are unknown. The purpose of this research is to address a gap existing in the literature by testing the effects of PSU on hedonic and eudaimonic leisure experiences and how happiness leisure experiences effects conspicuous and inconspicuous consumption. The relationships hypothesized in the model are tested using partial least squares structural equation modeling (PLS-SEM) and bootstrapping procedure. Data was gathered using a self-administrated survey, answered by 200 consumers based on consumers’ leisure experiences. The findings of this study suggest that (i) PSU positively and significantly influence hedonic and eudaimonic happiness; (ii) the effect of PSU on eudaimonic happiness is higher than in hedonic happiness; (iii) eudaimonic happiness positively and significantly influence conspicuous and inconspicuous consumption; and (iv) hedonic happiness negatively and significantly influence conspicuous and inconspicuous consumption. This study helps fill a gap in the literature by introducing and testing the effect of hedonic and eudaimonic leisure experiences and the relationship between these constructs and PSU and (in) conspicuous consumption.
CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY
Paula Rodrigues,Ana Pinto Borges,Elvira Vieira 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
The Portuguese tourism sector has grown steadily in recent years and will continue to generate a series of opportunities and challenges for which answers will be needed to ensure a structured growth path for the sector. Research on CSR in tourism is still sparse (Dwyer and Sheldon, 2007). In an attempt to address this issue, this study analyses whether the CSR consumer perceptions and consumer engagement are significant variables supporting the success of a long-term relationship in the tourism sector as a brand love. Knowing the role of the perceived community, environmental and consumer’s aspects of CRS image, the levels of personal involvement in tourism play an important role in the relationship between the social concerns of tourists, their responsible behaviour and the relationship that they establish with the place. A quantitative methodology was employed for this research. It was used a survey to measure relationships between constructs on a theoretical model. The questionnaires were administered to tourists (nationals and internationals) in the main tourist’s points in the Porto city during the month of October 2017. A sample of tourists produced 958 useable questionnaires. Structural Equation Modelling (SEM) using maximum likelihood estimation and bootstrapping method was conducted to test the validity of the model and the formulated hypotheses. The results obtained in the estimation of the proposed conceptual model show that in respect to the corporate social responsibility image all the variables considered to explain that image are statistically significant. The tourists CSR image of the city of Porto leads to an increase of brand love and the consumer engagement with the city of Porto leads to an increase of brand love too. This is the first time that this evaluation has been carried out for the Porto city and it proves to be necessary information for the various stakeholders who work in the sector, including local organizations, companies and industry leaders, among others.
( Carolina Rodrigues Mendonça ),( Matias Noll ),( Annelisa Silva E Alves De Carvalho Santos ),( Ana Paula Dos Santos Rodrigues ),( Erika Aparecida Silveira ) 대한통증학회 2020 The Korean Journal of Pain Vol.33 No.3
Background: Musculoskeletal pain is associated with obesity; however, information on factors associated with pain in adults with obesity and severe obesity is limited. The purpose of this study was to assess the prevalence of musculoskeletal pain by site and intensity of pain and associated factors in individuals with severe obesity (body mass index ≥ 35.0 kg/m<sup>2</sup>). Methods: Baseline data from the DieTBra Trial study evaluating pain symptoms in nine body regions over the last seven days using the Nordic Questionnaire on Musculoskeletal Symptoms and Numerical Pain Scale. The variables analyzed using multiple Poisson regression with hierarchical analysis were: sociodemographic, lifestyle, food consumption, clinical, and anthropometric, and the outcome was moderate and intense pain. Results: In 150 participants, there was a high prevalence of ankle and foot pain (68.7%), lower back pain (62.7%), pain in the knees (53.3%) and upper back pain (52.0%), with a predominance of intense pain. Factors associated with pain according to specific sites were: type 2 diabetes with hand/wrist pain; sedentary time with hip pain; insomnia with pain in the hip and knee; edema in the lower limbs with pain in the lower back and ankles/feet; degree of obesity with ankle/foot pain; and percentage of total fat with ankle/foot pain. Conclusions: There was a high prevalence of pain and intense pain in individuals with severe obesity and an association with clinical variables, the degree of obesity, and sedentary lifestyle.
Clarinda Rodrigues,Paula Rodrigues,Sonyia Billore,Oda Tetsuhisa 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
In recent years brands have come under the spotlight for delivering unique and authentic brand experiences. Consumers find themselves looking for brands that add experiential value to their daily life, from a sensory, behavioral, intellectual and relational perspective (Brakus et al., 2009). Moreover, there is a growing demand for brands that are able to deliver their brand promise authentically (Morhart et al., 2015; Schallehn et al., 2014). On this background, our research was conducted in order to examine the role of brand experience and brand authenticity in generating brand love. In addressing this issue, the present study attempts to perform a test on research hypotheses by empirically validating the proposed conceptual model in a cross-country context (Japan and Portugal) for the brands Apple and Samsung. Additionally, it analyses the moderating effect of self-authenticity in relation to brand experience and brand authenticity. Data collection was done using a structured questionnaire to final consumers, who are owners of Apple and Samsung devices. A total of 574 valid questionnaires were collected regarding Apple brand (Japan = 300; Portugal = 274). Following the testing of the structural equation model, results demonstrate the correlation between brand authenticity and brand experience and show that the greater the self-authenticity, the higher is the effect of brand authenticity on brand love. It is worth noting however that the direct and moderating effects are different for Apple and Samsung in Japan and Portugal. This accounts for the cultural differences in how consumers perceive the experiential and authentic brand value propositions and how they relate emotionally to brands. Our study also provides important managerial implications by helping brand managers to understand how to drive passionate and intense feelings towards brands and to target consumers who are looking for compelling, meaningful and authentic brand experiences.
Gisely Paula Gomes,Douglas Mariani Zeffa,Leonel Vinicius Constantino,Viviane Yumi Baba,Federico Pomar,Rosana Rodrigues,Leandro S. A. Gonçalves 한국원예학회 2021 Horticulture, Environment, and Biotechnology Vol.62 No.3
Capsicum baccatum is one of the main chili peppers cultivated in South America. However, most studies on genetics andbreeding have focused on C. annuum , and not C. baccatum . To gain more insights into C. baccatum genetics and breeding,this work estimated the combinatorial abilities of dedo-de-moça-type chili peppers ( C. baccatum var. pendulum ) in relationto morphoagronomic and biochemical traits, determined the genetic action involved in the expression of these traits, andidentifi ed the superior hybrid combinations. Crosses among the fi ve genotypes in a full diallel mating design resulted in 20F 1 hybrids. Morphoagronomic, phytochemical, and antioxidant data were obtained, and Griffi ng’s diallel model was usedto estimate the general and specifi c combining ability (GCA and SCA, respectively) as well as the reciprocal eff ect (RE). High diversity was observed for all traits among the parents and hybrids. Signifi cant eff ects of GCA, SCA, and RE werealso detected for the majority of traits, indicating that additive, non-additive, and cytoplasmic eff ects are involved in thegenetic control of these traits. The non-additive eff ects were predominant for most traits, and the ‘BRS Mari’ × ‘Mexicali’and ‘BRS Mari’ × ‘Hortivale’ hybrids were the most promising in terms of their yield per plant and their biochemical traits.
Artenisa Cerqueira Rodrigues,Jadson Emanuel Lopes Antunes,Antônio Félix da Costa,José de Paula Oliveira,Marcia do Vale Barreto Figueiredo 한국미생물학회 2013 The journal of microbiology Vol.51 No.1
The objective of this study was to evaluate the survival of cowpea during bacterial colonization and evaluate the interrelationship of the Bradyrhizobium sp. and plant growthpromoting bacteria (PGPB) as a potential method for optimizing symbiotic performance and cowpea development. Two experiments using the model legume cowpea cv. “IPA 206” were conducted. In the first experiment, cowpea seeds were disinfected, germinated and transferred to sterilized Gibson tubes containing a nitrogen-free nutritive solution. The experimental design was randomized blocks with 24 treatments [Bradyrhizobium sp. (BR 3267); 22 PGPB; absolute control (AC)] with three replicates. In the second experiment, seeds were disinfected, inoculated according to their specific treatment and grown in Leonard jars containing washed and autoclaved sand. The experimental design was randomized blocks with 24 treatments [BR 3267; 22 BR 3267 + PGPB; AC] with three replicates. Scanning electron microscopy demonstrated satisfactory colonization of the roots of inoculated plants. Additionally, synergism between BR 3267 and PGPB in cowpeas was observed, particularly in the BR 3267 + Paenibacillus graminis (MC 04.21) and BR 3267 + P. durus (C 04.50), which showed greater symbiotic performance and promotion of cowpea development.