The Effect of Country-of-Origin on Customer Purchase Intention: A Study of Functional Products in Vietnam

Nguyen,Ngoc Duy Phuong,Nguyen,Tien Dat 한국유통과학회 2019 KODISA ICBE (International Conference on Business Vol.2019 No.-

This paper examines key determinants and the effect of country-of-origin on customer’s purchase intention of functional food and dietary supplement product in Vietnam. Data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square (PLS) as a technique used to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers’ purchase intention. Customer’s perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers’ mind, the higher consumers’ purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers’ purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer’s intention to purchase functional food and lead to managerial implications for business strategies.

Distribution of Factors Affecting Foreign Direct Investment in ASEAN Countries

Anh Thi Lan NGUYEN(Anh Thi Lan NGUYEN ),Chau Thi Minh PHAM(Chau Thi Minh PHAM ),Hanh Hong NGUYEN(Hanh Hong NGUYEN ),Dat Ngoc NGUYEN(Dat Ngoc NGUYEN ),Duy Van NGUYEN(Duy Van NGUYEN ) 한국유통과학회 2023 유통과학연구 Vol.21 No.2

Purpose: Research on attracting foreign direct investment plays an important role in ASEAN countries. ASEAN has needed FDI capital for development and integration with many developing countries. Research design, data and methodology: This study is conducted to assess the impact of factors: inflation (INF), economic growth (GDP), population (POP), and trade (TRADE) on attracting foreign direct investment (FDI) of ASEAN countries. The study will find out how factors distribution contributes to FDI attraction. The study collects data from 10 ASEAN countries from 2010 to 2020. With data collected for ten countries from 2010 to 2020, data analysis with panel data will be used in this study. The Regression with Driscoll-Kraay standard errors correction model will be used in the study. Results: Panel data analysis shows that economic growth and population positively impact FDI attraction in ASEAN countries. However, two factors: INF and TRADE, do not affect FDI. Conclusions: Countries need to focus on economic development, create many good conditions for people and domestic enterprises and create opportunities for foreign investors to pay more attention. improving the quality of domestic human resources will help to better improve the working quality factor when the demand for high-quality human resources increases.

Distribution information safety and factors affecting the intention to use digital banking in Vietnam

Dat Ngoc NGUYEN,Dat Dinh NGUYEN,Duy Van NGUYEN 한국유통과학회 2020 유통과학연구 Vol.18 No.6

Purpose: Research on the behavior of using digital banking services plays an important role for banks in the context of increasingly competitive banks, not only for domestic banks but also for foreign banks. Along with the development of science and technology brings new approaches to banking industry, digital banking increases the effectiveness of banking activities. Besides, information safety brings different feeling about digital banking system. Therefore, this research evaluates the relationship between Information safety and Intention to use banking services in Vietnam. Research design, data and methodology: With 329 Vietnamese customers using digital banking, reliability test, and structural equation model (SEM) analysis method. Results: the research shows that information safety has directly effects on perceived ease of use (PU), perceived risk (RIS) of customers to digital banking services. Perceived trust (TRU) has a negative impact on RIS. Perceived of usefulness (PEU) has a positive impact on attitude towards service (ATT), and RIS has a negative impact on ATT. RIS, PEU, ATT, convenience and enterprise image have positive effects on intention to use digital banking service. Conclusions: From the research results, the authors also propose some recommendations to enhance the intention to use digital banking services in Vietnam.

The Relationship between Information Distribution and Intention to Choose a University

NGUYEN Lanh Van,NGUYEN Dat Ngoc,NGUYEN Duyen Thi Kim 한국유통과학회 2022 유통과학연구 Vol.20 No.7

Purpose: Research on the intention to choose a university has an important role for universities in enrollment. The information element is considered essential to help students have specific information before making their decisions. However, how to distribute this information appropriately is an issue that needs to be studied. Therefore, this study was conducted to evaluate the influence of information distribution on intention to choose a university. Research design, data, and methodology: The study showed a survey on 259 samples from first-year students at public universities in Vietnam. PLS-SEM model was performed to find out the relationship between information distribution and intention to choose a university. Result: The results show that information quality and information helpfulness positively impact on attitudes towards universities. Attitude towards university has a positive effect on the intention to choose a university. Conclusion: From the results of this study, the authors also make some recommendations to help universities have good communication policies to improve their ability to attract students to choose a university. Quality and helpful information will help universities to be able to attract students more effectively to enroll based on an effective communication strategy.

The Effect of Country-of-Origin on Customer Purchase Intention: A Study of Functional Products in Vietnam

Nguyen Ngoc Duy Phuong,Nguyen Tien Dat 한국유통과학회 2017 The Journal of Asian Finance, Economics and Busine Vol.4 No.3

This paper examines key determinants and the effect of country-of-origin on customer’s purchase intention of functional food and dietary supplement product in Vietnam. Exploratory study was identified to evaluate personal and social factors on customer’s buying behavior. Twenty-eight reflective constructs were adapted from literature and designed by using a seven-point Likert scale to facilitate measurement. By using non-probability convenience sampling, data was collected from a survey of 242 Vietnamese who have experienced in buying functional and supplement food. This paper employed partial least square structural equation modeling (PLS-SEM) as a technique employed to analyze the measurement and structural models. The findings provide evidence that social prestige customer perceives and their positive attitude toward functional food which are main factors influencing on consumers’ purchase intention. Customer’s perceived prestige plays an important role in decision-making process to purchase. The higher social prestige taken up in consumers’ mind, the higher consumers’ purchase intention is. Moreover, the more positive attitude customer holds toward functional food, the higher consumers’ purchase intention. The research results provide useful information in current understanding of what antecedents determine factors influencing customer’s intention to purchase functional food and lead to managerial implications for business strategies.

The Impacts of Oil Price and Exchange Rate on Vietnamese Stock Market

NGUYEN, Tra Ngoc,NGUYEN, Dat Thanh,NGUYEN, Vu Ngoc Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.8

This study aims to investigate the effect of oil price and exchange rate on the two Vietnamese stock market indices: VN index and HXN index. This study uses the daily data from August 1^st 2000 to October 25^th 2019 of the two Vietnamese stock indices: VN index and HNX index, the two oil price indices: BRENT and WTI, and the two exchange rates: US dollar to Vietnamese dong and Euro to Vietnamese dong. Due to the presence of heteroskedasticity in our data, we use GARCH (1,1) regression model to perform our analysis. Our findings show that the oil price has a significant positive effect on the two Vietnamese stock market indices. In terms of the stock index volatility, both the VN index and HNX index volatilities are negatively impacted by the return of oil price. While the conclusion about the impact of oil price remained consistent through all three robustness tests, the effect of exchange rate on Vietnamese stock market indices is not consistent. We find thatchanges of the USD/VND exchange rate significantly impact the return and volatility of HNX index only in GARCH (1,1) setting. Our analysis also survives a number of robustness tests.

Preliminary study of doxycycline adsorption from aqueous solution on alkaline modified biochar derived from banana peel

Van-Truc Nguyen,Thanh-Binh Nguyen,Thi-Dieu-Hien Vo,Nguyen Duy Dat,Thi-Kim Quyen Vo,Xuan Cuong Nguyen,Viet-Cuong Dinh,Thi-Ngoc-Chau Le,Thi-Giang-Huong Duong,Manh-Ha Bui,Xuan-Thanh Bui 대한환경공학회 2023 Environmental Engineering Research Vol.29 No.3

This study explores the adsorption of doxycycline (DOX) from aqueous solutions onto biochar derived from banana peel, which was prepared using a potassium hydroxide activation method (KOH-BPB). The biochar properties were characterized based on morphology, surface area (SBET of 710.241 ㎡ g<SUP>−1</SUP>), functional groups, and surface charge (pHPZC = 7.7). Parameters, including initial pH, DOX concentration, and ionic strength, that influenced the DOX adsorption capacity of KOH-BPB were examined. Adsorption equilibrium of DOX on KOH-BPB was assessed through four isothermal models: the Langmuir, Freundlich, Temkin, and Dubinin-Radushkevich models. The obtained data were most compatible with the Langmuir model (R² = 0.9879). KOH-BPB has a maximum DOX absorption capacity of 121.95 mg g<SUP>-1</SUP> which exceeds that of many comparable absorbents. The maximum DOX removal was 96.7% at pH 6, a DOX concentration of 20 mg L<SUP>-1</SUP>, and a KOH-BPB dose of 1.0g L<SUP>-1</SUP>. These findings reveal that biochar from banana peel effectively removes antibiotic residues from water. This study provides a potential, low-cost, and environmentally friendly adsorbent.

Safety of Balloon Kyphoplasty in the Treatment of Thoracic Osteoporotic Vertebral Compression Fractures in Vietnamese Patients

Nguyen Dinh HOA,Vu Duc-Dat,Doan Thi-Ngoc-Ha,Vo Hoang-Long 대한정형외과학회 2020 Clinics in Orthopedic Surgery Vol.12 No.2

Background: The evidence for the efficacy and safety of balloon kyphoplasty (BKP) in treating the Vietnamese patients is sparse. There is no convincing evidence regarding BKP’s efficacy in Vietnamese patients, especially in the patients with thoracic osteoporotic vertebral compression fractures (VCFs). This article aims to evaluate the outcomes of restoring the body height of the compressed thoracic vertebrae in patients undergoing BKP. Methods: We prospectively enrolled 65 consecutive patients with thoracic VCFs (73 vertebrae) due to osteoporosis who were treated with BKP between June 2018 and May 2019. Results: A trocar was inserted through the pedicle in 84.9% (62/73) and beside the pedicle in 15.1% (11/73). The mean amount of mixed cement injected was 4.1 ± 1.1 mL (range, 1.5–7 mL). Cement leakage was radiographically confirmed in 30.8% of 65 patients. Among patients with complications caused by cement extravasation, the leakage was through the anterior margin of the vertebrae in 15.4%, through the vertebral disc in 12.3%, and through the posterior margin of the vertebrae in 3.1%. In the last 3.1% of patients, there was no clinically notable lesions of the nerve roots or spinal cord. The mean visual analog scale score decreased significantly from 7.3 ± 1.1 preoperatively to 3.3 ± 0.6 at 24 hours after surgery, and then to 1.2 ± 1.1 at 3 months after surgery (p < 0.01). The mean reduction in Cobb angle measured on standing radiographs after treatment was 3.7°, showing statistical significance (p < 0.01). Conclusions: BKP is a minimally invasive treatment effective for immediate pain relief, early motor rehabilitation, and humpback correction. The present study provided convincing evidence to support the use of BKP by spine surgeons and clinical specialists in treating osteoporotic thoracic VCFs in Vietnamese patients.

Carrier Phase-Shift PWM to Reduce Common-Mode Voltage for Three-Level T-Type NPC Inverters

Nguyen, Tuyen D.,Phan, Dzung Quoc,Dao, Dat Ngoc,Lee, Hong-Hee The Korean Institute of Power Electronics 2014 JOURNAL OF POWER ELECTRONICS Vol.14 No.6

Common-mode voltage (CMV) causes overvoltage stress to winding insulation and damages AC motors. CMV with high dv/dt causes leakage currents, which create noise problems for equipment installed near the converter. This study proposes a new pulse-width modulation (PWM) strategy for three-level T-type NPC inverters. This strategy substantially eliminates CMV. The principle for selecting suitable triangle carrier signals for the three-level T-type NPC is described. The proposed method can mitigate the peak value of CMV by 50% compared with the phase disposition pulse-width modulation method. Furthermore, the proposed method exhibits better harmonic spectrum and lower root mean square value for the CMV than those of the reduced-CMV method on the basis of the phase opposition disposition PWM scheme with modulation index higher than 0.5. The proposed modulation can easily be implemented using software without any additional hardware modifications. Both simulation and experimental results demonstrate that the proposed carrier phase-shift PWM method has good output waveform performance and reduces CMV.

Relaxor characteristics of PSLZT-BMT-based ferroelectric material ceramics

Nguyen Van Thinh,Le Dai Vuong,Do Viet On,Truong Van Chuong,Le Vu Truong Son,Trinh Ngoc Dat,Le Van Thanh Son,Vo Thanh Tung 한양대학교 청정에너지연구소 2023 Journal of Ceramic Processing Research Vol.24 No.3

(1-x)[(Pb0.94Sr0.05La0.01)(Zr0.54Ti0.46)0.9975O3]-x[Bi(Mn1/2Ti1/2)O3] (PSLZT-BMT) ferroelectric material ceramics with x in therange of 0-0.05 mol were successfully synthesized following the conventional solid-phase route. The materials were thoroughlyinvestigated to study their structural phase, microstructure, ferro-piezoelectric characteristics, and dielectric behavior. Theexperimental results show that the density of the samples decreased from 7.75 to 7.58 g/cm3, and the relative density decreasedin the range of 98.48%-96.28%. However, with increasing contents of BMT, the dielectric and ferroelectric properties ofPSLZT-BMT ceramics tend to decrease, specifically the maximum dielectric constant (εmax) of PSLZT-BMT decreased in therange of 23579-9991 and the residual polarization (Pr) decreases in the range of 22.54-7.87 μC/cm2 when the doping contentincreased in the range of 0.0-0.05 mol. The diffusivity values (γ) of the PSLZT-BMT material are 1.74, 1.78, 1.82, 1.84, 1.79,and 1.77 when the doping content x varies as 0.0, 0.01, 0.02, 0.03, 0.04, and 0.05 mol, respectively, which is characteristic ofrelaxor ferroelectric materials. Besides, the Tm, TB, TC-W, and C values depend on BMT concentration, and the trend decreases.