http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Attitude Toward Exhibition Websites on Revisit Intention and Exhibition Participation
Daehui Lee,Murat Hancer 한국무역연구원 2010 무역연구 Vol.6 No.2
Exhibition websites are accessed by many potential exhibition visitors. Several characteristics of websites have been determined to influence viewer attitudes and to be decisive elements in shaping viewer intention to revisit a given exhibition website or visit the exhibition itself. This study examines these characteristics and how they influence viewers. A survey of five South Korean exhibition websites revealed that three significant website characteristics resulted in higher visitor numbers for an exhibition. These factors concerned Entertainment, Informativeness, and Trust. Entertainment and Trust factors significantly influenced customer intention to revisit exhibition websites. Moreover, the Entertainment and the Informativeness factors significantly influenced customer intention to participate in exhibitions. Lastly, customer intention to revisit exhibition websites positively influenced the intention of customers to participate in exhibitions. The results of this study provide strategies for organizing exhibition websites and increasing exhibition participation.