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Kimberly A. Miller-Spillman,Min-Young Lee,Mary A. Graham,Bella Cho 한국마케팅과학회 2016 Journal of Global Fashion Marketing Vol.7 No.2
Recent fashion trends using African prints are combined with a desire to provide outreach to artisans in Ghana, West Africa, leading to an investigation of mainstream consumer groups in the United States. The purpose of this research was to identify US consumer segments based on aesthetic preferences, purchase intentions and socially responsible behavior (willingness to support artisans) with regard to products made from Ghanaian fabrics. This research identifi ed ethnic apparel consumer segments based on consumer characteristics. First, Cultural Creatives, a psychographic scale, compared consumers regarding aesthetics/benefi ts of ethnic apparel and consumers’ willingness to support Ghanaian artisans. Next, clusters were compared according to demographics: age, ethnicity and education. Lastly, clusters were compared by purchase intention (of apparel and accessories), aesthetic preferences for fabrics (ie print size, as garment trim, as home furnishings) and social comfort (ie comfort wearing among others). By using multi-step cluster analysis, this study categorized respondents (N = 577) into three distinct segments: Artisan Shoppers, Holistic Shoppers and Ethnic Stylists. Based on the results, limitations and further research are discussed.
Jackson, Vanessa Prier,Miller-Spillman, Kimberly A.,Kwon, Hyun-Ju The Korean Home Economics Association 2008 International Journal of Human Ecology Vol.9 No.2
This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes among American and Korean consumers. Female college students and academicians completed a self-administered questionnaire. Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influence the type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.
VANESSA PRIER JACKSON,KIMBERLY A. MILLER-SPILLMAN*,권현주 대한가정학회 2008 International Journal of Human Ecology Vol.9 No.2
This study examines the importance of group identity (kin, friends, co-workers) when gift recipient changes amongAmerican and Korean consumers. Female college students and academicians compl eted a self-administered questionnaire.Four hundred fifty-eight respondents evaluated the perceived importance of group identity when buying an apparel gift for kin, friends, and co-workers. The results suggest that the importance of group identity may influencethe type of gift a recipient receives. The results show that when buying a gift for kin, friends, and co-workers that both young and older American consumers place greater importance on self rather than the opinion of other group. The older and younger Korean respondents rated the opinion of each group (kin, friends, and co-workers) to be more important than self. Recommendations for future research on the affect of culture on consumer purchases are suggested.
Consumer willingness to purchase organic products: Application of the theory of planned behavior
Jennifer Maloney,Min Young Lee,Vanessa Jackson,Kimberly A. Miller-Spillman 한국마케팅과학회 2014 Journal of Global Fashion Marketing Vol.5 No.4
The organic industry continues to increase year on year, and organic apparel is the second largest organic market in terms of generating annual sales. More and more retailers, such as Nike, Gap and Wal-Mart, are beginning to offer their consumers organic apparel options. Despite this growth, there has been little research that studies consumer purchasing behavior toward organic apparel products: most of the literature about the organic industry focuses on the organic food market. This research applied the Theory of Planned Behavior to examine consumer purchasing intentions toward organic apparel products. Participants at a university in the southeastern United States were asked to complete a questionnaire. Structural equation modeling was used to analyze the data. Attitude and subjective norm were found to have a direct influence on consumer purchasing intention. Perceived behavioral control and perceived expensiveness were found to indirectly influence intention through attitude. Awareness, an external variable, was found to indirectly influence intention and directly influence attitude and perceived behavioral controls. Implications for organic clothing retailers are discussed.