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RISS 인기검색어
- 검색키워드
- 저자 : Metin Kozak (검색결과 2 건)
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Luxury product and brand purchasing behavior: A conceptual perspective
Antonia Correia,Metin Kozak 한국마케팅과학회 2023 마케팅과학연구 Vol.33 No.3
Over the recent years, there has been a steady increase in the number of customers in luxury market. Such a substantial rise has gained much attention from both academics and industry experts seeking to better understand the meanings and factors involved in luxury consumption. Therefore, this special section aims to enrich and update the existing body of knowledge on luxury product and brand purchasing behaviour. We have encouraged the contributors to forward both conceptual and empirical papers reflecting current concerns in the field of luxury shopping, more specifically in luxury product and brand purchasing behaviour. In the end, this special section includes three papers on external store environment, meaning of luxury, and luxury brand fashion. Certainly, additional references are necessary for better understanding the meaning and contents of luxury consumption and main drivers behind it. The special section introduces the reader to some of these important references but also notes that there is still avenue for more studies in the future.
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Combining visual and textual data for assessing destination image: Lake tourism example
Ana Isabel Rodrigues,Antónia Correia,Metin Kozak 한국마케팅과학회 2017 마케팅과학연구 Vol.27 No.4
Lake-destination areas are highly favoured places for tourists due to their aquatic environment as well as areas’ rich surrounding regions. Existing literature on marketing lake-destination marketing lacks insights to identify the main image attributes driving visitors and understanding the lake tourism concept. The present study examines textual and pictorial data to generate image variables about Alqueva Lake, Portugal, the largest manmade lake in Europe. Results provide insights to characterize the potential of lake-destinations and to develop a fi nal list of variables specifi cally related to this destination type. The aim is also to help those involved in marketing the Alqueva Lake as a destination to identify and propose an adequate strategy.
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