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§ ※ ☆ ★ ○ ● ◎ ◇ ◆ □ ■ △ ▽ → ← ↑ ↓ ↔ 〓 ◁ ◀ ▷ ▶ ♤ ♠ ♡ ♥ ♧ ♣ ⊙ ◈ ▣ ◐ ◑ ▒ ▤ ▥ ▨ ▧ ▦ ▩ ♨ ☏ ☎ ☜ ☞ † ‡ ↕ ↗ ↙ ↖ ↘ ♭ ♩ ♪ ♬ ㉿ ㈜ № ㏇ ™ ㏂ ㏘ ℡ ＃ ＆ ＊ ＠ ª º
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      저자 : Meiyun Zuo (검색결과 3 건)
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      • Why MSN Lost to QQ in China Market?-Different Privacy ProtectionDesign

        Zhaoli Meng,Meiyun Zuo 보안공학연구지원센터 2008 International Journal of Security and Its Applicat Vol.2 No.4

        International software providers have entered China market in recent years. One typical example is MSN. As an indigenous IT products, QQ provides almost the same functions as MSN and competes with MSN for years. Market survey indicates that QQ dominates the local instance message market. Why QQ could win the battle with MSN in China market? In this paper, we investigate the detailed designs of MSN vs. QQ, focusing in particular on their privacy protection. We find that, in general, users’ privacy concern level is low in China. Users show inclination to be connected with strangers in virtual community. They may trade off certain level of privacy protection to gain the chance of visiting by strangers. Moreover, in the position of control could mitigate users’ privacy concern. Indigenous IT products, such as QQ, understand and leverage users’ behavior. By lowering privacy protection and providing various control tools, QQ successfully caters to the need of young generation in China, which is main Internet users in China. Such results shed light on how to survive in China market for international IT product providers.

      • Which Instant Messaging System Should I Choose: a Conceptual Model

        Zhaoli Meng,Meiyun Zuo,Yanhui Chen 보안공학연구지원센터 2009 International Journal of Hybrid Information Techno Vol.2 No.1

        Recent years, China has become one of the biggest market for International IT product giants have entered China market in recent years, such as MSN, Google, eBay, and Yahoo!. All of these products experience fierce competitions from indigenous IT products. Although indigenous IT products provide almost the same function as their international competitors, they dominate the market after passing the phase of imitation. What are the key reasons for their success? In this paper, we compare the detailed designs of MSN vs. QQ. By proposing a conceptual model, we investigate how the different functions of MSN and QQ lead to different users’ adoption intention. The conceptual model is not only helpful for researchers who are keen to investigate the factors which affect IT adoption process, but also shed light on how to understand users behavior and grab the market share for practitioners in China.

      • KCI등재후보

        Adoption of Alipay Wallet by Generation Y Consumers in China: Implications for Mobile Payment Development in Developing Countries

        Ping Gao*․,Yuan Liu**․,Meiyun Zuo* 국제개발협력학회 2015 국제개발협력연구 Vol.7 No.1

        Generation Y has been the pioneering and leading user group of new technologies like mobile payment, especially in developing countries. In this research, through a case study of Alipay Wallet in China, we find that mobile payment adoption by Generation Y is impacted by social influence, cost effectiveness, convenience and usefulness, security and privacy of mobile payment services. Implications for developing countries to promote new technology usage with Generation Y as the focus have been given.

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