AN INVESTIGATION OF THE FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS ORGANIC FOOD

Mei Mei Lau,Aris Y. C. Lam,Ronnie Cheung 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.9

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge, and environmental attitudes on consumer’s attitude towards organic foods. A questionnaire survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental attitude and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, which is consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant relationship. Several implications of our findings for research and for the continued development of the organic industry in Asia are proposed.

AN INVESTIGATION OF THE FACTORS AFFECTING CONSUMER ATTITUDE TOWARDS ORGANIC FOOD

Mei Mei Lau,Aris Y. C. Lam,Ronnie Cheung 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge, and environmental attitudes on consumer’s attitude towards organic foods. A questionnaire survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental attitude and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, which is consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant relationship. Several implications of our findings for research and for the continued development of the organic industry in Asia are proposed.

Assessing Heat-Treatment Effects on Bovine Cortical Bones by Nanoindentation

Lau, Mei Ling,Lau, Kin Tak,Ku, Harry,Bhattacharyya, Debes,Lee, Joong Hee Trans Tech Publications, Ltd. 2011 Advanced materials research Vol.410 No.-

<P>Among different sterilization methods, heat-treatment of bone is recognized as one of the simple and practical methods to lower the human immunodeficiency virus (HIV) infection and overcome the risks of rejection and disease transfer from allograft and xenograft during bone transplantation. In order to best characterize the micro-structural mechanical property of bone after heat treatment, the nanoindentation technique was applied in this study to measure the localized elastic modulus and hardness for interstitial lamellae and osteons lamellae of bovine cortical bones at temperature 23°C (room temperature-pristine specimen), 37°C, 90°C, 120°C and 160°C, respectively. The elastic modulus (E) and hardness (H) of interstitial lamellae obtained higher values as compared with osteons lamellae which show that interstitial lamellae are more stiff and mineralized than osteons. Moreover, as a specimen pre-heat treated at 90°C, the E and H values of interstitial lamellae and osteons were closed to a pristine specimen. For a specimen pre-heat treated at 120°C, both interstitial lamellae and osteons obtained an increase in E and H values. As a specimen pre-heat treated at 160°C, the interstitial lamellae and osteons obtained a slight decrease in E and H values. These findings are correlated to results reported by other researchers [1, 2] that calcified collagen molecules starts to degenerate at about 120°C and complete at 160°C. Interestingly, when a specimen was pre-heat treated at 37°C, both interstitial lamellae and osteons obtained significant decreases in E values of 57% and 40%, respectively as compared to the pristine specimen; while in H values, there was a decrease of 27.4% and 15%, respectively. Thus, this paper will investigate the mechanical properties of bovine cortical bones under various temperature ranges by nanoindentation technique.</P>

Comparison of Ganoderma boninense Isolate’s Aggressiveness Using Infected Oil Palm Seedlings

Lo Mei Lieng,Thanh Tu Anh Vu,Midot Frazer,Lau Sharon Yu Ling,Wong Wei Chee,Tung Hun Jiat,Jee Mui Sie,Chin Mei-Yee,Melling Lulie 한국미생물학회 2023 The journal of microbiology Vol.61 No.4

Basal stem rot incidence caused by a white-rot fungus, Ganoderma boninense, is the major disease of oil palm in Southeast Asia. The rate of disease transmission and host damage are affected by variations in pathogen aggressiveness. Several other studies have used the disease severity index (DSI) to determine G. boninense aggressiveness levels while verifying disease using a culture-based method, which might not provide accurate results or be feasible in all cases. To differentiate G. boninense aggressiveness, we employed the DSI and vegetative growth measurement of infected oil palm seedlings. Disease confirmation was performed through scanning electron microscopy and molecular identification of fungal DNA from both infected tissue and fungi isolated from Ganoderma selective medium. Two-month-old oil palm seedlings were artificially inoculated with G. boninense isolates (2, 4A, 5A, 5B, and 7A) sampled from Miri (Lambir) and Mukah (Sungai Meris and Sungai Liuk), Sarawak. The isolates were categorized into three groups: highly aggressive (4A and 5B), moderately aggressive (5A and 7A), and less aggressive (2). Isolate 5B was identified as the most aggressive, and it was the only one to result in seedling mortality. Out of the five vegetative growth parameters measured, only the bole size between treatments was not affected. The integration of both conventional and molecular approaches in disease confirmation allows for precise detection.

Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong

Ronnie Cheung,Mei Mei Lau,Aris Y.C. Lam 한국마케팅과학회 2015 마케팅과학연구 Vol.25 No.3

This paper presents the findings of a study on the influence of health consciousness, organic food knowledge and environmental concern on Hong Kong consumers’ attitudes toward organic foods. A survey was conducted using a sample of 222 respondents and a partial least squares approach was used to validate the research model. Environmental concern and organic food knowledge are found to have positive influences on consumers’ attitude towards organic foods, consistent with research results from prior studies. Our research results also conclude that health consciousness does not show a significant influence on the attitudes of young consumers toward organic food products. Several implications of our findings for research and for the continued development of the organic food industry in Asia are proposed.

DRIVERS OF GREEN PRODUCT ADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY

Aris Y. C. Lam,Mei Mei Lau,Ronnie Cheung 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts the purchase behavior of green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust, and perceived quality. Marketers should be putting more emphasis in this relatively new approach of green marketing strategies to induce purchase and adoption of green products by creating competitive advantages for the company.

DRIVERS OF GREEN PRODUCT ADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY

Aris Y. C. Lam,Mei Mei Lau,Ronnie Cheung 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts the purchase behavior of green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust, and perceived quality. Marketers should be putting more emphasis in this relatively new approach of green marketing strategies to induce purchase and adoption of green products by creating competitive advantages for the company.

Drivers of green product adoption: the role of green perceived value, green trust and perceived quality

Ronnie Cheung,Aris Y.C. Lam,Mei Mei Lau 한국마케팅과학회 2015 마케팅과학연구 Vol.25 No.3

This study investigates the role of green perceived value, green trust and perceived quality on the adoption behavior of green consumers. A survey was conducted using a sample of 188 respondents and a partial least squares approach was used to validate the research model. The research results show that both green perceived value and perceived quality have a direct influence on green purchase intention. Green trust also mediates the relationship between green perceived value and green purchase intention, which in turn predicts purchase behavior regarding green products. The research results indicate that the drivers of green product adoption are represented by green perceived value, green trust and perceived quality. Marketers should be putting more emphasis on this relatively new approach to green marketing strategies to induce purchase and adoption of green products, thereby creating competitive advantages for the company.