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Tourism Destination Competitiveness Assessment: Research & Planning Practice
Martin Luš,tický,Martina Bedná,ř,ová People&Global Business Association 2018 Global Business and Finance Review Vol.23 No.3
The paper is focused on the issue of tourism destination competitiveness and its assessment by the factors of competitiveness. It reflects the fifteen years’ history of two most cited models of tourism destination competitiveness – the Conceptual Model of Destination Competitiveness developed by Ritchie and Crouch, and the Integrated Model of Destination Competitiveness developed by Dwyer and Kim. It tracks the application of the models in research practice defined by the various research papers published in journals involved in ProQuest Central and EBSCO databases from 2005. It compares the research designs by the means of the comparative content analysis focused on the factors of competitiveness, and data source & data assessment methods. The paper also explores the application of the models in planning practice. It uses the qualitative case study approach focusing on the tourism development strategies of the Czech self-governing regions. On the basis of the interviews with regional destination managers the paper analyses an accordance between the long-time aiming of the strategies and the key factors of competitiveness defined by the general models of destination competitiveness. Finally, the paper reveals a gap between research and planning practice within the context of the generic model of tourism destination competitiveness. It suggests the improvement of the model enabling regional destination managers to reduce the gap and enhance the destination’s competitive position via intensive collaboration with destination stakeholders.
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Multi-Criteria Approach for Measuring Stakeholder Perception on the Impacts of Tourism Policy
Martin Luš,tický,Daria Gunina,Martin Oberhel People&Global Business Association 2017 Global Business and Finance Review Vol.22 No.3
Recognizing the role stakeholders have in the tourism development process, this paper focuses on assessing tourism impacts related to the tourism policy priorities from the point of view of destination stakeholders in three well-known tourism destinations in the South Bohemian Region in the Czech Republic. Its aim is to analyze stakeholder perception of tourism impacts and identify such priorities which have the greatest anticipated impacts on developing a given destination. The research is based on a mix of qualitative research approach and innovative application of the Analytic Hierarchy Process (AHP). The representatives of three stakeholder groups provide the researchers with information about the importance of economic and non-economic tourism impacts and contributions of tourism policy’s strategic priorities to four categories of tourism impacts. Based on comprehensive data analysis, the researchers construct a three-level hierarchical structure mapping the importance of various tourism impacts, then sorting the priorities with respect to stakeholder preferences, and finally identifying a gap between the actual and preferred orientations of tourism policy. In such a way, the paper offers a comprehensive recipe for local governments which can be instrumental in realizing tourism policy while being able to promote the most important impacts of tourism on destination’s development from the point of view of destination stakeholders.
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